A data profile of the people who buy, follow and care about TV comedies in Australia — modelled from more than twelve digital signal sources. TV comedies has an estimated audience of 2,545,276 people in Australia.
The average TV comedies fan in Australia is 39.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Stranger Things, Jacob Elordi, Millie Bobby Brown, with strongest over-indexing on Stranger Things (1.63× the country average).
Demographically, the TV comedies audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical TV comedies fan in Australia is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Stranger Things.
The key figures that characterise the TV comedies profile in Australia.
56.7% are female, 43.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 39.5 |
| Estimated audience size | 2,545,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide TV comedies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 4.8% |
| China | 3.6% |
Where the TV comedies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.33× | |
| 02 | Tasmania | ~60K | 1.05× | |
| 03 | Australian Capital Territory | ~60K | 1.02× | |
| 04 | Western Australia | ~300K | 0.92× | |
| 05 | South Australia | ~200K | 0.92× | |
| 06 | Queensland | ~500K | 0.88× | |
| 07 | Victoria | ~600K | 0.83× | |
| 08 | New South Wales | ~700K | 0.79× |
The strongest cross-interests of the TV comedies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jennifer Aniston | Movies & TV | 1.93× | ||
| 02 | The Big Bang Theory | Movies & TV | 1.76× | ||
| 03 | Zendaya | Movies & TV | 1.73× | ||
| 04 | Grey's Anatomy | Movies & TV | 1.69× | ||
| 05 | Jim Jefferies | Music & Radio | 1.67× | ||
| 06 | Jacob Elordi | Movies & TV | 1.65× | ||
| 07 | Millie Bobby Brown | Movies & TV | 1.65× | ||
| 08 | Sadie Sink | Movies & TV | 1.64× | ||
| 09 | Finn Wolfhard | Movies & TV | 1.64× | ||
| 10 | Stranger Things | Movies & TV | 1.63× | ||
| 11 | Dolly Parton | Music & Radio | 1.60× | ||
| 12 | Nevada | Travel & Leisure | 1.59× | ||
| 13 | Dylan O'Brien | Movies & TV | 1.59× | ||
| 14 | Zac Efron | Movies & TV | 1.56× | ||
| 15 | Lindsay Lohan | Movies & TV | 1.56× | ||
| 16 | Macaulay Culkin | Movies & TV | 1.54× | ||
| 17 | Elliot Page | Movies & TV | 1.53× | ||
| 18 | BBC iPlayer | Movies & TV | 1.53× | ||
| 19 | Jennifer Lawrence | Movies & TV | 1.52× | ||
| 20 | Supré | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.09× | |
| Extroversion | THRILL | 1.09× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Risk Appetite | THRILL | 0.83× |
TV comedies has an estimated audience of 2,545,276 people in Australia, concentrated in New South Wales and Victoria.
56.7% of TV comedies fans are female, 43.3% are male, with an average age of 39.5 years.
TV comedies fans show strongest brand affinity for Stranger Things (1.63×), Jacob Elordi (1.65×), and Millie Bobby Brown (1.65×) over the country average.
TV comedies fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond TV comedies itself, the audience over-indexes on Jacob Elordi (1.65×), Millie Bobby Brown (1.65×), Jennifer Aniston (1.93×), and Macaulay Culkin (1.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for TV comedies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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