Rascasse Audience Intelligence

Megan Thee Stallion Audience in United States

Megan Thee Stallion has an estimated audience of 10.6M people in United States.

#11among Hip hop in United States#193among people in United States#224in Music & Radio

The average Megan Thee Stallion fan in United States is 31.7 years old, more female, and lives primarily in California.

By number of fans, Megan Thee Stallion ranks #11 among the 1357 objects in Hip hop in United States — 2.6× the group median.

Women make up 65.6% of the fan base, 16.1 percentage points more than the group average.

Compared with the other 1356 objects in Hip hop, Megan Thee Stallion fans stand out for their interest in Kendall Jenner, Keeping Up with the Kardashians and Teyana Taylor.

Most fans live in California, Texas, New York.

Top affinities include Kendall Jenner, Keeping Up with the Kardashians, Teyana Taylor, with strongest over-indexing on Kendall Jenner (8.96× the country average).

Demographically, the Megan Thee Stallion audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Megan Thee Stallion fan in United States is more female, around 31.7 years old, with strong Mindfulness tendencies and a notable affinity for Kendall Jenner.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.6M
in United States
Gender
65.6%♀
34.4% male
Age
31.7
average years
Country rank
#3388
among all objects in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Megan Thee Stallion fans

65.6% are female, 34.4% are male, average age 31.7.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Megan Thee Stallion audience in United States
MetricValue
Female65.6%
Male34.4%
Average age31.7
Estimated audience size10.6M
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Megan Thee Stallion audience in United States
Age bracketShare%
16-2441%
25-3424%
35-4416%
45-5412%
55+7%
Fig. 04

Worldwide distribution

63.5%

of the worldwide Megan Thee Stallion audience comes from United States.

Worldwide audience distribution share by country for Megan Thee Stallion
CountryShare
United States63.5%
United Kingdom4.3%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Megan Thee Stallion fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~600K1.73×
02Mississippi~200K1.71×
03Louisiana~200K1.69×
04Alabama~200K1.56×
05Maryland~300K1.51×
06North Carolina~500K1.34×
07Texas~1M1.32×
08South Carolina~200K1.31×
09Washington, District of Columbia~30K1.31×
10Tennessee~300K1.19×
11Kentucky~200K1.19×
12Arkansas~100K1.17×
13Virginia~300K1.12×
14Michigan~400K1.11×
15Illinois~400K1.10×
16New York~700K1.09×
17Delaware~30K1.07×
18California~1.5M1.06×
19Ohio~400K1.05×
20Arizona~300K1.05×
21Missouri~200K1.05×
22Nevada~100K1.05×
23Florida~700K1.03×
24New Jersey~300K1.00×
25Oklahoma~100K1.00×
26Pennsylvania~400K0.99×
27Indiana~200K0.98×
28Connecticut~100K0.94×
29Massachusetts~200K0.89×
30Minnesota~200K0.89×
31Washington~200K0.88×
32Hawaii~40K0.88×
33New Mexico~60K0.87×
34Oregon~100K0.86×
35Wisconsin~200K0.83×
36Kansas~80K0.83×
37Rhode Island~30K0.83×
38Colorado~200K0.82×
39West Virginia~50K0.81×
40Alaska~20K0.81×
41Nebraska~50K0.77×
42Iowa~80K0.75×
43North Dakota~20K0.68×
44Maine~30K0.67×
45New Hampshire~30K0.66×
46Vermont~10K0.66×
47South Dakota~20K0.64×
48Utah~70K0.63×
49Idaho~40K0.63×
50Montana~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Megan Thee Stallion, United States
0.62×1.00×1.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Megan Thee Stallion audience vs. the country average
#·InterestCategoryAffinity×
01Kendall JennerFashion & Accessoires8.96×
02Keeping Up with the KardashiansMovies & TV5.94×
03Teyana TaylorMovies & TV5.55×
04Cardi BMusic & Radio5.40×
05Ariana GrandeMusic & Radio4.65×
06Curly HairBeauty & Wellness3.38×
07Kylie JennerMovies & TV3.15×
08Eyelash extensionsBeauty & Wellness3.10×
09MoisturizerHome & Garden2.90×
10TikTokInternet & Social Media2.66×
11ULTA BeautyBeauty & Wellness2.45×
12Louis VuittonFashion & Accessoires2.31×
13Hair careBeauty & Wellness2.29×
14Skin careBeauty & Wellness2.00×
15NikeFashion & Accessoires1.90×
16TMZInternet & Social Media1.76×
17Macy'sShopping1.66×
18SpotifyMusic & Radio1.64×
19Do it yourself (DIY)Home & Garden1.61×
20Luxury goodsFashion & Accessoires1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Megan Thee Stallion audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Megan Thee Stallion audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.52×
Luxury OrientationPREMIUM1.49×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Megan Thee Stallion audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.80×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Megan Thee Stallion over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/megan-thee-stallion-10001128” · Methodology