A data profile of the people who buy, follow and care about Pilsner Urquell in Belgium — modelled from more than twelve digital signal sources. Pilsner Urquell has an estimated audience of 7,439 people in Belgium.
Pilsner Urquell has an estimated audience of 7,439 people in Belgium. 43.3% are female, 56.7% are male, average age 47.1. Top brand affinities: Colruyt (supermarket), IKEA, Carrefour, McDonald's, BNP Paribas Fortis.
Top brand affinities include Colruyt (supermarket), IKEA, Carrefour, with strongest over-indexing on Colruyt (supermarket) (1.77× the country average).
Demographically, the Pilsner Urquell audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Pilsner Urquell fan in Belgium is more male, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Pilsner Urquell profile in Belgium.
43.3% are female, 56.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 47.1 |
| Estimated audience size | 7,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Pilsner Urquell audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.0% |
| Czech Republic | 13.0% |
| Germany | 8.1% |
The strongest cross-interests of the Pilsner Urquell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grimbergen (beer) | Food & Beverages | 5.92× | ||
| 02 | Oasis (drink) | Food & Beverages | 5.69× | ||
| 03 | BNP Paribas Fortis | Business & Career | 3.19× | ||
| 04 | Brewery | Food & Beverages | 2.79× | ||
| 05 | BNP Paribas | Business & Career | 2.76× | ||
| 06 | Carrefour | Shopping | 2.17× | ||
| 07 | CAC 40 | Business & Career | 2.12× | ||
| 08 | McDonald's | Food & Beverages | 2.00× | ||
| 09 | Beer | Food & Beverages | 2.00× | ||
| 10 | Insurance | Business & Career | 1.98× | ||
| 11 | IKEA | Home & Garden | 1.85× | ||
| 12 | Belfius | Business & Career | 1.82× | ||
| 13 | Bpost | Business & Career | 1.81× | ||
| 14 | Colruyt (supermarket) | Food & Beverages | 1.77× | ||
| 15 | Engie | Home & Garden | 1.74× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.72× | ||
| 17 | RTBF | Movies & TV | 1.72× | ||
| 18 | Colruyt | Shopping | 1.71× | ||
| 19 | Brico | Home & Garden | 1.56× | ||
| 20 | Discount stores | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Career Orientation | POWER | 1.42× | |
| DIY Mentality | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Individualism | JOY | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pilsner Urquell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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