A data profile of the people who buy, follow and care about Plein Publiek in Belgium — modelled from more than twelve digital signal sources. Plein Publiek has an estimated audience of 234,783 people in Belgium.
The average Plein Publiek fan in Belgium is 42.8 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Brussels, Flemish Brabant.
Top brand affinities include City of Brussels, Luxembourg, Concerts, with strongest over-indexing on City of Brussels (1.88× the country average).
Demographically, the Plein Publiek audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Plein Publiek fan in Belgium is balanced, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for City of Brussels.
The key figures that characterise the Plein Publiek profile in Belgium.
54.2% are female, 45.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.8 |
| Estimated audience size | 234,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Plein Publiek audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 91.2% |
| Netherlands | 3.3% |
| Germany | 1.0% |
Where the Plein Publiek audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~90K | 3.86× | |
| 02 | Brussels | ~50K | 3.11× | |
| 03 | Flemish Brabant | ~20K | 1.23× | |
| 04 | East Flanders | ~20K | 0.93× | |
| 05 | Luxembourg | ~5K | 0.87× | |
| 06 | Province of Namur | ~8K | 0.76× | |
| 07 | Walloon Brabant | ~4K | 0.70× | |
| 08 | Liege | ~10K | 0.63× | |
| 09 | Limburg | ~6K | 0.59× | |
| 10 | West Flanders | ~10K | 0.56× | |
| 11 | Hainaut | ~10K | 0.53× |
The strongest cross-interests of the Plein Publiek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City of Brussels | Travel & Leisure | 1.88× | ||
| 02 | Uniqlo | Shopping | 1.77× | ||
| 03 | Romance novels | Literature | 1.77× | ||
| 04 | Fast casual restaurants | Food & Beverages | 1.72× | ||
| 05 | Pizza | Food & Beverages | 1.71× | ||
| 06 | Dinner | Food & Beverages | 1.68× | ||
| 07 | Luxembourg | Travel & Leisure | 1.67× | ||
| 08 | Music videos | Music & Radio | 1.66× | ||
| 09 | Creative Commons | Technology & Electronics | 1.62× | ||
| 10 | Movie theater | Movies & TV | 1.62× | ||
| 11 | Political science | Business & Career | 1.62× | ||
| 12 | Dough | Food & Beverages | 1.60× | ||
| 13 | Kinepolis | Movies & TV | 1.59× | ||
| 14 | Cultural heritage | Politics & Society | 1.59× | ||
| 15 | Lodging | Travel & Leisure | 1.57× | ||
| 16 | Volunteering | Politics & Society | 1.56× | ||
| 17 | Greece | Travel & Leisure | 1.54× | ||
| 18 | Concerts | Music & Radio | 1.53× | ||
| 19 | Bars | Travel & Leisure | 1.52× | ||
| 20 | Video on demand | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Family Orientation | CONSERVATISM | 1.23× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.98× | |
| Quality Awareness | PREMIUM | 0.99× |
Plein Publiek has an estimated audience of 234,783 people in Belgium, concentrated in Antwerp and Brussels.
54.2% of Plein Publiek fans are female, 45.8% are male, with an average age of 42.8 years.
Plein Publiek fans show strongest brand affinity for City of Brussels (1.88×), Luxembourg (1.67×), and Concerts (1.53×) over the country average.
Plein Publiek fans in Belgium are most concentrated in Antwerp (reach ~90K), Brussels (reach ~50K), and Flemish Brabant (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Plein Publiek itself, the audience over-indexes on Luxembourg (1.67×), Concerts (1.53×), Bars (1.52×), and Music videos (1.66×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Plein Publiek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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