A data profile of the people who buy, follow and care about DC Comics in Brazil — modelled from more than twelve digital signal sources. DC Comics has an estimated audience of 3,506,127 people in Brazil.
The average DC Comics fan in Brazil is 35.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Superman, Harry Potter, Barbie, with strongest over-indexing on Superman (3.15× the country average).
Demographically, the DC Comics audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical DC Comics fan in Brazil is balanced, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the DC Comics profile in Brazil.
53.4% are female, 46.6% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 35.2 |
| Estimated audience size | 3,506,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide DC Comics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 51.8% |
| Brazil | 9.8% |
| Italy | 8.0% |
Where the DC Comics audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~200K | 2.71× | |
| 02 | Ceará | ~200K | 1.36× | |
| 03 | Amazonas | ~80K | 1.22× | |
| 04 | Pernambuco | ~200K | 1.18× | |
| 05 | Alagoas | ~60K | 1.12× | |
| 06 | Paraíba | ~80K | 1.11× | |
| 07 | Rio de Janeiro | ~400K | 1.08× | |
| 08 | Federal District | ~60K | 1.02× | |
| 09 | Sergipe | ~40K | 1.02× | |
| 10 | Pará | ~100K | 0.99× | |
| 11 | Piauí | ~50K | 0.98× | |
| 12 | Bahia | ~200K | 0.97× | |
| 13 | Amapá | ~10K | 0.97× | |
| 14 | Acre | ~10K | 0.95× | |
| 15 | Roraima | ~10K | 0.95× | |
| 16 | São Paulo | ~900K | 0.91× | |
| 17 | Maranhão | ~80K | 0.91× | |
| 18 | Rio Grande do Sul | ~200K | 0.90× | |
| 19 | Minas Gerais | ~300K | 0.88× | |
| 20 | Goiás | ~100K | 0.88× | |
| 21 | Rondônia | ~30K | 0.87× | |
| 22 | Tocantins | ~20K | 0.85× | |
| 23 | Espírito Santo | ~60K | 0.83× | |
| 24 | Mato Grosso do Sul | ~40K | 0.82× | |
| 25 | Mato Grosso | ~50K | 0.78× | |
| 26 | Santa Catarina | ~100K | 0.76× | |
| 27 | Paraná | ~200K | 0.75× |
The strongest cross-interests of the DC Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jenna Ortega | Movies & TV | 3.20× | ||
| 02 | Superman | Movies & TV | 3.15× | ||
| 03 | Supergirl | Movies & TV | 3.15× | ||
| 04 | Apple TV | Movies & TV | 3.08× | ||
| 05 | Stitch! | Movies & TV | 2.89× | ||
| 06 | Twitch | Games | 2.79× | ||
| 07 | Epic Games | Games | 2.75× | ||
| 08 | Superhero | Movies & TV | 2.65× | ||
| 09 | One Piece | Movies & TV | 2.62× | ||
| 10 | Xbox | Games | 2.26× | ||
| 11 | BTS | Music & Radio | 2.24× | ||
| 12 | Harry Potter | Movies & TV | 2.17× | ||
| 13 | Stranger Things | Movies & TV | 2.06× | ||
| 14 | Mobile game | Games | 2.06× | ||
| 15 | Comics | Literature | 2.04× | ||
| 16 | Game of Thrones | Movies & TV | 1.99× | ||
| 17 | Barbie | Movies & TV | 1.93× | ||
| 18 | Godzilla | Movies & TV | 1.87× | ||
| 19 | TikTok | Internet & Social Media | 1.69× | ||
| 20 | Fiction books | Literature | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.04× | |
| Social Media Usage | JOY | 1.27× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.79× | |
| DIY Mentality | THRILL | 0.80× |
DC Comics's target market in Brazil covers an estimated 3,506,127 people, concentrated in São Paulo and Rio de Janeiro.
53.4% of the DC Comics audience are female, 46.6% are male, with an average age of 35.2 years.
DC Comics fans show strongest brand affinity for Superman (3.15×), Harry Potter (2.17×), and Barbie (1.93×) over the country average.
DC Comics fans in Brazil are most concentrated in São Paulo (reach ~900K), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~300K). These three regions account for the largest share of the active audience.
Beyond DC Comics itself, the audience over-indexes on Harry Potter (2.17×), Barbie (1.93×), Stranger Things (2.06×), and Stitch! (2.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for DC Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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