A data profile of the people who buy, follow and care about ghost hunters in Brazil — modelled from more than twelve digital signal sources. ghost hunters has an estimated audience of 29,943 people in Brazil.
ghost hunters has an estimated audience of 29,943 people in Brazil. 62.4% are female, 37.6% are male, average age 38.8. Top brand affinities: Ashley Graham (model), Rede Record, Bob Dylan, Adriana Lima, Penélope Cruz.
Top brand affinities include Ashley Graham (model), Rede Record, Bob Dylan, with strongest over-indexing on Ashley Graham (model) (124.88× the country average).
Demographically, the ghost hunters audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical ghost hunters fan in Brazil is more female, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ashley Graham (model).
The key figures that characterise the ghost hunters profile in Brazil.
62.4% are female, 37.6% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.8 |
| Estimated audience size | 29,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide ghost hunters audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 50.5% |
| United Kingdom | 6.4% |
| Japan | 3.9% |
The strongest cross-interests of the ghost hunters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ashley Graham (model) | Fashion & Accessoires | 124.88× | ||
| 02 | Mariachi | Music & Radio | 24.39× | ||
| 03 | Rede Record | Movies & TV | 22.89× | ||
| 04 | Penélope Cruz | Movies & TV | 20.00× | ||
| 05 | Tyra Banks | Fashion & Accessoires | 20.00× | ||
| 06 | Elizabeth Debicki | Movies & TV | 15.54× | ||
| 07 | Motörhead | Music & Radio | 13.99× | ||
| 08 | Bob Dylan | Music & Radio | 13.96× | ||
| 09 | Izabel Goulart | Fashion & Accessoires | 13.58× | ||
| 10 | Aerosmith | Music & Radio | 9.97× | ||
| 11 | Adriana Lima | Fashion & Accessoires | 9.49× | ||
| 12 | Sepultura | Music & Radio | 8.79× | ||
| 13 | Black Sabbath | Music & Radio | 7.16× | ||
| 14 | AC/DC | Music & Radio | 6.88× | ||
| 15 | Google Flights | Travel & Leisure | 4.99× | ||
| 16 | Superman | Movies & TV | 1.80× | ||
| 17 | Rock music | Music & Radio | 1.78× | ||
| 18 | Country music | Music & Radio | 1.65× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | Harry Potter | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.45× | |
| Travelling | THRILL | 1.77× | |
| Career Orientation | POWER | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.57× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Quality Awareness | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for ghost hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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