ghost hunters Audience in United States

ghost hunters has an estimated audience of 476,056 people in United States. 59.6% are female, 40.4% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Ponyo, Skyfall, Heather Graham, Torrid, Supernatural (U.S. TV series).

The average ghost hunters fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ponyo, Skyfall, Heather Graham, with strongest over-indexing on Ponyo (102.19× the country average). Demographically, the ghost hunters audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of ghost hunters fans

Demographic split for ghost hunters audience in United States
MetricValue
Female59.6%
Male40.4%
Average age36.1
Estimated audience size476,056

Audience persona

The typical ghost hunters fan in United States is more female, around 36.1 years old, with strong Pet Ownership tendencies and a notable affinity for Ponyo.

Top regions in United States

Top regions ranked by reach for ghost hunters in United States
RegionReachAffinity
California39,8490.76×
Texas33,6350.82×
Florida21,8480.68×
New York19,8810.75×
Ohio17,6581.2×
Pennsylvania16,7641.05×
Illinois13,3650.84×
Michigan12,7331.02×
North Carolina12,2400.85×
Indiana10,8171.24×
Tennessee10,1581.06×
Georgia10,1570.69×
Missouri9,8481.28×
Virginia9,7100.84×
Arizona9,3800.96×
Washington8,9690.94×
Kentucky8,8241.48×
Massachusetts8,7420.93×
New Jersey8,2960.69×
Wisconsin7,7891.09×
Colorado7,6221.02×
Oklahoma6,4041.21×
Minnesota6,2890.92×
South Carolina6,1340.86×
Maryland5,9040.72×
Oregon5,7991.06×
Alabama5,7430.86×
Arkansas5,6371.44×
Louisiana4,9300.8×
Utah4,7151.11×
Iowa4,6751.19×
Nevada4,4980.98×
Connecticut4,4020.92×
Kansas4,3741.17×
West Virginia3,2681.47×
Mississippi3,2050.82×
Idaho2,7491.15×
Nebraska2,5301.06×
New Hampshire2,4201.29×
New Mexico2,4101.01×
Rhode Island2,2101.46×
Maine2,1671.27×
Montana1,3231×
Hawaii1,2370.6×
South Dakota1,1131.01×
North Dakota1,1061.13×
Delaware1,0930.83×
Alaska8980.88×
Vermont8701.04×
Wyoming8031.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ghost hunters audience
BrandAffinityCategory
Ponyo102.19×Movies & TV
Skyfall82.53×Movies & TV
Heather Graham36.16×Literature
Torrid17.87×Fashion & Accessoires
Supernatural (U.S. TV series)14.51×Movies & TV
Himalayas20.06×Travel & Leisure
Neve Campbell21.47×Movies & TV
Women's Shoes28.21×Fashion & Accessoires
Rose McGowan19.08×Movies & TV
Beetlejuice4.06×Movies & TV
Studio Ghibli10.23×Literature
Revenge (TV series)9.59×Movies & TV
Maze Runner (film series)8.74×Movies & TV
Alaskan Malamute5.35×Pets & Animals
Bulldog3.13×Pets & Animals
Diane Keaton3.22×Movies & TV
Scooby-Doo2.77×Movies & TV
Siberian Husky3.6×Pets & Animals
Australian Shepherd4.27×Pets & Animals
French Bulldog3.06×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ghost hunters audience
TraitClusterScore
Pet OwnershipJOY1.22
TravellingTHRILL1.15
PatriotismCONSERVATISM1.13
IndividualismJOY1.07
MindfulnessBALANCE1.06
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for ghost hunters
CountryShare
United States51.9%
United Kingdom6.5%
Japan4.0%

See ghost hunters audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does ghost hunters have in United States?

ghost hunters has an estimated audience of 476,056 people in United States, concentrated in California and Texas.

What is the gender split and age of ghost hunters fans?

59.6% of ghost hunters fans are female, 40.4% are male, with an average age of 36.1 years.

Which brands do ghost hunters fans like most?

ghost hunters fans show strongest brand affinity for Ponyo (102.19×), Skyfall (82.53×), and Heather Graham (36.16×) over the country average.

Where do ghost hunters fans live in United States?

ghost hunters fans in United States are most concentrated in California (reach 39,849), Texas (reach 33,635), and Florida (reach 21,848). These three regions account for the largest share of the active audience.

What other brands do ghost hunters fans also like?

Beyond ghost hunters itself, the audience over-indexes on Skyfall (82.53×), Heather Graham (36.16×), Torrid (17.87×), and Supernatural (U.S. TV series) (14.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ghost hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.