Rascasse Audience Intelligence

ghost hunters Audience in United States

A data profile of the people who buy, follow and care about ghost hunters in United States — modelled from more than twelve digital signal sources. ghost hunters has an estimated audience of 466,696 people in United States.

#727among TV series in United States#3355among Movie / TV Show / Series in United States#7076in Movies & TV

The average ghost hunters fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ponyo, Torrid, Heather Graham, with strongest over-indexing on Ponyo (153.98× the country average).

Demographically, the ghost hunters audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ghost hunters fan in United States is more female, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Ponyo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ghost hunters profile in United States.

Audience size
467K
in United States
Gender
59.6%♀
40.4% male
Age
36.1
average years
Country rank
#38142
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ghost hunters viewers

59.6% are female, 40.4% are male, average age 36.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for ghost hunters audience in United States
MetricValue
Female59.6%
Male40.4%
Average age36.1
Estimated audience size466,696
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the ghost hunters audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3921%
40-4922%
50+11%
Fig. 04

Worldwide distribution

50.6%

of the worldwide ghost hunters audience comes from United States.

Worldwide audience distribution share by country for ghost hunters
CountryShare
United States50.6%
United Kingdom6.4%
Japan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ghost hunters audience in United States is strongest.

Fig. 05

Top regions by affinity

ghost hunters fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~8K1.37×
02West Virginia~3K1.37×
03Rhode Island~2K1.28×
04Missouri~9K1.22×
05Idaho~3K1.20×
06Kansas~4K1.18×
07New Hampshire~2K1.18×
08Maine~2K1.18×
09Indiana~10K1.17×
10Arkansas~5K1.15×
11Oklahoma~6K1.14×
12Utah~5K1.14×
13Ohio~20K1.11×
14Iowa~4K1.11×
15Oregon~6K1.10×
16South Dakota~1K1.07×
17North Dakota~1K1.05×
18New Mexico~2K1.04×
19Montana~1K1.04×
20Pennsylvania~20K1.03×
21Alaska~1K1.03×
22Vermont<1K1.03×
23Michigan~10K1.01×
24Wisconsin~7K1.01×
25Tennessee~10K1.00×
26Colorado~8K1.00×
27Nevada~5K0.99×
28Nebraska~2K0.98×
29Connecticut~5K0.97×
30Arizona~9K0.95×
31Washington~9K0.95×
32Massachusetts~9K0.95×
33Alabama~6K0.92×
34Delaware~1K0.92×
35Minnesota~6K0.91×
36South Carolina~6K0.88×
37Mississippi~3K0.87×
38Illinois~10K0.85×
39North Carolina~10K0.84×
40Virginia~10K0.83×
41Louisiana~5K0.82×
42Hawaii~2K0.82×
43Texas~30K0.79×
44California~40K0.78×
45Maryland~6K0.74×
46Washington, District of Columbia~1K0.74×
47Georgia~10K0.73×
48New Jersey~9K0.71×
49New York~20K0.70×
50Florida~20K0.67×
Fig. 06

Affinity by region

Affinity by region — ghost hunters, United States
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ghost hunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ghost hunters audience
#·InterestCategoryAffinity×
01PonyoMovies & TV153.98×
02SkyfallMovies & TV75.29×
03Heather GrahamLiterature59.04×
04Neve CampbellMovies & TV44.76×
05Isabel AllendeLiterature41.39×
06TorridFashion & Accessoires37.26×
07HimalayasTravel & Leisure35.50×
08Women's ShoesFashion & Accessoires30.12×
09Maze Runner (film series)Movies & TV26.90×
10Rose McGowanMovies & TV19.35×
11Supernatural (U.S. TV series)Movies & TV16.18×
12Studio GhibliLiterature15.76×
13Siberian HuskyPets & Animals5.88×
14Yorkshire TerrierPets & Animals5.58×
15French BulldogPets & Animals5.34×
16BulldogPets & Animals5.16×
17Labrador RetrieverPets & Animals4.95×
18Dog harnessPets & Animals4.66×
19Dog walkingPets & Animals4.39×
20BeetlejuiceMovies & TV4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ghost hunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ghost hunters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
TravellingTHRILL1.52×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ghost hunters audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.83×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ghost hunters have in United States?

ghost hunters has an estimated audience of 466,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ghost hunters viewers?

59.6% of ghost hunters fans are female, 40.4% are male, with an average age of 36.1 years.

03

Which brands do ghost hunters fans like most?

ghost hunters fans show strongest brand affinity for Ponyo (153.98×), Torrid (37.26×), and Heather Graham (59.04×) over the country average.

04

Where do ghost hunters fans live in United States?

ghost hunters fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do ghost hunters fans also like?

Beyond ghost hunters itself, the audience over-indexes on Torrid (37.26×), Heather Graham (59.04×), Neve Campbell (44.76×), and Skyfall (75.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See ghost hunters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ghost hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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