A data profile of the people who buy, follow and care about Image sensor in Canada — modelled from more than twelve digital signal sources. Image sensor has an estimated audience of 3,525,362 people in Canada.
The average Image sensor fan in Canada is 39.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Sidney Crosby, Connor McDavid, with strongest over-indexing on Real property (1.78× the country average).
Demographically, the Image sensor audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Image sensor fan in Canada is more female, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Image sensor profile in Canada.
59.9% are female, 40.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.8 |
| Estimated audience size | 3,525,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Image sensor audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.5% |
| United Kingdom | 4.9% |
Where the Image sensor audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~90K | 1.10× | |
| 02 | Saskatchewan | ~100K | 1.04× | |
| 03 | Nova Scotia | ~100K | 1.04× | |
| 04 | Manitoba | ~100K | 1.01× | |
| 05 | Alberta | ~400K | 0.93× | |
| 06 | British Columbia | ~500K | 0.92× | |
| 07 | Quebec | ~700K | 0.89× | |
| 08 | Ontario | ~1.5M | 0.87× |
The strongest cross-interests of the Image sensor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NATO | Politics & Society | 3.05× | ||
| 02 | Mario Lemieux | Sports | 3.05× | ||
| 03 | Zoom! | Business & Career | 2.64× | ||
| 04 | Minnesota Wild | Sports | 2.28× | ||
| 05 | Connor McDavid | Sports | 2.24× | ||
| 06 | Wayne Gretzky | Sports | 2.21× | ||
| 07 | Sidney Crosby | Sports | 2.17× | ||
| 08 | Mineral water | Food & Beverages | 2.00× | ||
| 09 | Bored Panda | Internet & Social Media | 1.89× | ||
| 10 | YouTube Music | Internet & Social Media | 1.87× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 12 | Cappuccino | Food & Beverages | 1.79× | ||
| 13 | Real property | Home & Garden | 1.78× | ||
| 14 | Blanket | Home & Garden | 1.75× | ||
| 15 | Michael Jackson | Music & Radio | 1.71× | ||
| 16 | Cupcake | Food & Beverages | 1.62× | ||
| 17 | Espresso | Food & Beverages | 1.56× | ||
| 18 | Digital photography | Business & Career | 1.53× | ||
| 19 | Winnipeg Jets | Sports | 1.52× | ||
| 20 | Bruce Willis | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.24× | |
| Extroversion | THRILL | 1.22× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Image sensor has an estimated audience of 3,525,362 people in Canada, concentrated in Ontario and Quebec.
59.9% of Image sensor fans are female, 40.1% are male, with an average age of 39.8 years.
Image sensor fans show strongest brand affinity for Real property (1.78×), Sidney Crosby (2.17×), and Connor McDavid (2.24×) over the country average.
Image sensor fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~700K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Image sensor itself, the audience over-indexes on Sidney Crosby (2.17×), Connor McDavid (2.24×), Zoom! (2.64×), and YouTube Music (1.87×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Image sensor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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