A data profile of the people who buy, follow and care about Adidas in Colombia — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 4,252,439 people in Colombia.
Adidas has an estimated audience of 4,252,439 people in Colombia. 52.1% are female, 47.9% are male, average age 31.8. Top brand affinities: Reebok, Skechers, Adornment, Racket (sports equipment), Tennis ball.
Top brand affinities include Reebok, Skechers, Adornment, with strongest over-indexing on Reebok (1.59× the country average).
Demographically, the Adidas audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Creativity, Risk Appetite.
The typical Adidas fan in Colombia is balanced, around 31.8 years old, with strong Creativity tendencies and a notable affinity for Reebok.
The key figures that characterise the Adidas profile in Colombia.
52.1% are female, 47.9% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 31.8 |
| Estimated audience size | 4,252,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Adidas audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doyoueven | Fashion & Accessoires | 2.10× | ||
| 02 | Eudora, Kansas | Travel & Leisure | 1.80× | ||
| 03 | Skechers | Fashion & Accessoires | 1.67× | ||
| 04 | Kix (band) | Music & Radio | 1.65× | ||
| 05 | Adornment | Fashion & Accessoires | 1.61× | ||
| 06 | Habana (baseball club) | Sports | 1.61× | ||
| 07 | Reebok | Fashion & Accessoires | 1.59× | ||
| 08 | Ray Price (musician) | Music & Radio | 1.56× | ||
| 09 | Racket (sports equipment) | Sports | 1.55× | ||
| 10 | Tennis ball | Sports | 1.55× | ||
| 11 | Runtastic | Sports | 1.55× | ||
| 12 | Ultimate Tennis Showdown | Sports | 1.55× | ||
| 13 | adidas Football | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.09× | |
| Risk Appetite | THRILL | 0.98× | |
| Indulgence | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.49× | |
| Individualism | JOY | 0.71× | |
| Indulgence | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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