Rascasse Audience Intelligence

Brazil Audience in Colombia

A data profile of the people who buy, follow and care about Brazil in Colombia — modelled from more than twelve digital signal sources. Brazil has an estimated audience of 4,112,105 people in Colombia.

#12among Country in Colombia
#27among POI in Colombia
#36in Travel & Leisure

Brazil has an estimated audience of 4,112,105 people in Colombia. 52.3% are female, 47.7% are male, average age 34.8.

Demographically, the Brazil audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Brazil profile in Colombia.

Audience size
4.1M
in Colombia
Gender
52.3%♀
47.7% male
Age
34.8
average years
Country rank
#291
POI in Colombia
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazil fans

52.3% are female, 47.7% are male, average age 34.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Brazil audience in Colombia
MetricValue
Female52.3%
Male47.7%
Average age34.8
Estimated audience size4,112,105
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Brazil audience in Colombia
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4914%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Brazil audience comes from Colombia.

Worldwide audience distribution share by country for Brazil
CountryShare
Brazil27.9%
United States11.2%
Mexico5.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazil audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.17×
Convenience OrientationPREMIUM1.11×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazil audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
Luxury OrientationPREMIUM0.89×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Colombia

See Brazil audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →