A data profile of the people who buy, follow and care about Individual in Colombia — modelled from more than twelve digital signal sources. Individual has an estimated audience of 3,405,105 people in Colombia.
Individual has an estimated audience of 3,405,105 people in Colombia. 52.9% are female, 47.1% are male, average age 36.5. Top brand affinities: Nonprofit organization, Charitable organization, Career development, Non-alcoholic beverage, Employment website.
Top brand affinities include Nonprofit organization, Charitable organization, Career development, with strongest over-indexing on Nonprofit organization (1.75× the country average).
Demographically, the Individual audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Individual fan in Colombia is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Individual profile in Colombia.
52.9% are female, 47.1% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 36.5 |
| Estimated audience size | 3,405,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Individual audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.1% |
| India | 4.4% |
The strongest cross-interests of the Individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 2.27× | ||
| 02 | Private equity | Business & Career | 2.17× | ||
| 03 | Employment agency | Business & Career | 2.15× | ||
| 04 | Reuse | Home & Garden | 2.13× | ||
| 05 | Individualism | Politics & Society | 2.09× | ||
| 06 | Efficient energy use | Technology & Electronics | 2.01× | ||
| 07 | Passive income | Business & Career | 1.96× | ||
| 08 | Zero waste | Home & Garden | 1.90× | ||
| 09 | Employment website | Business & Career | 1.89× | ||
| 10 | Sustainable energy | Home & Garden | 1.87× | ||
| 11 | Charitable organization | Politics & Society | 1.85× | ||
| 12 | Solar power | Home & Garden | 1.77× | ||
| 13 | Nonprofit organization | Politics & Society | 1.75× | ||
| 14 | Bank account | Business & Career | 1.62× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 16 | Nobel Peace Prize | Politics & Society | 1.59× | ||
| 17 | Malt whisky | Food & Beverages | 1.56× | ||
| 18 | Money management | Business & Career | 1.55× | ||
| 19 | Film festival | Movies & TV | 1.52× | ||
| 20 | Cider | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.22× | |
| Community Orientation | OPEN | 1.85× | |
| Sustainability | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.56× | |
| Spirituality | BALANCE | 0.59× | |
| Need for Security | CONSERVATISM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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