A data profile of the people who buy, follow and care about Mexico City in Colombia — modelled from more than twelve digital signal sources. Mexico City has an estimated audience of 3,286,676 people in Colombia.
Mexico City has an estimated audience of 3,286,676 people in Colombia. 50.2% are female, 49.8% are male, average age 33.8. Top brand affinities: Non-alcoholic beverage, Herbalism, Tabloid (newspaper format), Endangered species, Jessica Alba.
Top brand affinities include Non-alcoholic beverage, Herbalism, Tabloid (newspaper format), with strongest over-indexing on Non-alcoholic beverage (1.56× the country average).
Demographically, the Mexico City audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Mexico City fan in Colombia is balanced, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Mexico City profile in Colombia.
50.2% are female, 49.8% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 33.8 |
| Estimated audience size | 3,286,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Mexico City audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.1% |
| Mexico | 25.7% |
| Colombia | 6.1% |
The strongest cross-interests of the Mexico City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jean-Michel Jarre | Music & Radio | 1.74× | ||
| 02 | Amiens SC | Sports | 1.71× | ||
| 03 | Washington Commanders | Sports | 1.70× | ||
| 04 | Jessica Alba | Movies & TV | 1.66× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.65× | ||
| 06 | Endangered species | Pets & Animals | 1.63× | ||
| 07 | Rotten Tomatoes | Movies & TV | 1.63× | ||
| 08 | Edmonton Oilers | Sports | 1.59× | ||
| 09 | Aziz Ansari | Movies & TV | 1.59× | ||
| 10 | Monopoly (game) | Games | 1.58× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 12 | Kate Hudson | Movies & TV | 1.55× | ||
| 13 | Portsmouth F.C. | Sports | 1.55× | ||
| 14 | Philadelphia Union | Sports | 1.54× | ||
| 15 | Schlager music | Music & Radio | 1.54× | ||
| 16 | Hamburger SV | Sports | 1.54× | ||
| 17 | Roller coaster | Travel & Leisure | 1.53× | ||
| 18 | Chicago Blackhawks | Sports | 1.53× | ||
| 19 | Buick | Cars & Mobility | 1.52× | ||
| 20 | Herbalism | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.16× | |
| Individualism | JOY | 1.12× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Mexico City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.