A data profile of the people who buy, follow and care about Postgraduate education in Colombia — modelled from more than twelve digital signal sources. Postgraduate education has an estimated audience of 2,790,895 people in Colombia.
Postgraduate education has an estimated audience of 2,790,895 people in Colombia. 54.6% are female, 45.4% are male, average age 34.6. Top brand affinities: Innovation, LinkedIn, Nonprofit organization, Employment website, Banco de Bogotá.
Top brand affinities include Innovation, LinkedIn, Nonprofit organization, with strongest over-indexing on Innovation (1.61× the country average).
Demographically, the Postgraduate education audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Postgraduate education fan in Colombia is balanced, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Postgraduate education profile in Colombia.
54.6% are female, 45.4% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 34.6 |
| Estimated audience size | 2,790,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Postgraduate education audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 13.9% |
| Brazil | 10.0% |
| India | 8.2% |
The strongest cross-interests of the Postgraduate education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 2.88× | ||
| 02 | Employment website | Business & Career | 2.53× | ||
| 03 | Career development | Business & Career | 2.48× | ||
| 04 | Business school | Business & Career | 2.03× | ||
| 05 | Nonprofit organization | Politics & Society | 1.83× | ||
| 06 | Business class | Travel & Leisure | 1.83× | ||
| 07 | Mobile payment | Business & Career | 1.80× | ||
| 08 | Used car | Cars & Mobility | 1.80× | ||
| 09 | Retail banking | Business & Career | 1.79× | ||
| 10 | Bank account | Business & Career | 1.78× | ||
| 11 | Mobile banking | Business & Career | 1.75× | ||
| 12 | Stock market | Business & Career | 1.67× | ||
| 13 | Renewable energy | Business & Career | 1.64× | ||
| 14 | Internet & Social Media | 1.62× | |||
| 15 | IKEA | Home & Garden | 1.62× | ||
| 16 | Innovation | Business & Career | 1.61× | ||
| 17 | Kitchenware | Home & Garden | 1.55× | ||
| 18 | Toothbrush | Beauty & Wellness | 1.55× | ||
| 19 | First class travel | Travel & Leisure | 1.54× | ||
| 20 | Banco de Bogotá | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.38× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.51× | |
| Tradition | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Postgraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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