A data profile of the people who buy, follow and care about Santiago in Colombia — modelled from more than twelve digital signal sources. Santiago has an estimated audience of 2,176,972 people in Colombia.
Santiago has an estimated audience of 2,176,972 people in Colombia. 55.2% are female, 44.8% are male, average age 33.4. Top brand affinities: Public transport, Rail transport, Non-alcoholic beverage, Crystal Palace F.C., Tabloid (newspaper format).
Top brand affinities include Public transport, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Public transport (1.54× the country average).
Demographically, the Santiago audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Santiago fan in Colombia is more female, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Santiago profile in Colombia.
55.2% are female, 44.8% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 33.4 |
| Estimated audience size | 2,176,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Santiago audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 12.4% |
| Chile | 10.3% |
| Spain | 9.2% |
The strongest cross-interests of the Santiago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monopoly (game) | Games | 1.83× | ||
| 02 | Jessica Alba | Movies & TV | 1.82× | ||
| 03 | Tabloid (newspaper format) | Literature | 1.79× | ||
| 04 | Crystal Palace F.C. | Sports | 1.64× | ||
| 05 | Endangered species | Pets & Animals | 1.64× | ||
| 06 | Rail transport | Travel & Leisure | 1.62× | ||
| 07 | Roller coaster | Travel & Leisure | 1.62× | ||
| 08 | NHL | Sports | 1.61× | ||
| 09 | Rotten Tomatoes | Movies & TV | 1.61× | ||
| 10 | Hisense | Technology & Electronics | 1.60× | ||
| 11 | Sevilla FC | Sports | 1.59× | ||
| 12 | Olympique Lyonnais | Sports | 1.59× | ||
| 13 | Organic chemistry | Business & Career | 1.58× | ||
| 14 | Real Betis | Sports | 1.56× | ||
| 15 | Philadelphia Union | Sports | 1.56× | ||
| 16 | Public transport | Cars & Mobility | 1.54× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 18 | Amazon Web Services | Technology & Electronics | 1.53× | ||
| 19 | Sandra Bullock | Movies & TV | 1.53× | ||
| 20 | Cate Blanchett | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Individualism | JOY | 1.08× | |
| Tradition | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Santiago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.