Santiago Audience in United States

Santiago logo

Santiago has an estimated audience of 3,464,297 people in United States. 49.1% are female, 50.9% are male, average age 37.5. Top regions: Colorado, California, Texas. Top brand affinities: Las Vegas, Planet Fitness, Avianca, Kipling (brand), Diaper bag.

The average Santiago fan in United States is 37.5 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Las Vegas, Planet Fitness, Avianca, with strongest over-indexing on Las Vegas (4.53× the country average). Demographically, the Santiago audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santiago fans

Demographic split for Santiago audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.5
Estimated audience size3,464,297

Audience persona

The typical Santiago fan in United States is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for Santiago in United States
RegionReachAffinity
Colorado1,202,63722.03×
California260,0030.68×
Texas194,1520.65×
Florida163,0760.7×
New York129,0420.67×
Illinois56,6910.49×
Georgia50,9640.48×
Massachusetts46,2190.68×
New Jersey44,1180.5×
Pennsylvania43,6100.37×
North Carolina42,8850.41×
Virginia42,6110.5×
Washington39,9510.57×
Arizona36,1180.51×
Ohio31,8320.3×
Michigan28,9610.32×
Vermont26,6324.38×
Tennessee25,3080.36×
Montana25,2632.63×
Maryland24,2690.41×
Minnesota23,3130.47×
Indiana23,0890.36×
Missouri20,0440.36×
South Carolina18,6070.36×
Oregon18,3740.46×
Wisconsin16,8770.32×
Alabama16,7760.35×
Nevada16,5770.49×
New Mexico15,8750.91×
Connecticut15,4920.45×
Louisiana15,2160.34×
Arkansas15,2030.53×
Utah15,1340.49×
Kentucky13,9660.32×
Oklahoma13,7450.36×
Kansas10,5560.39×
Iowa9,4010.33×
Washington, District of Columbia8,8110.85×
New Hampshire8,4980.62×
Mississippi7,5110.26×
Nebraska7,4470.43×
Idaho6,9870.4×
Hawaii5,8440.39×
Rhode Island4,8580.44×
Maine4,6430.37×
Wyoming3,8730.75×
West Virginia3,4380.21×
Alaska3,3210.45×
Delaware2,8300.3×
South Dakota2,4400.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santiago audience
BrandAffinityCategory
Las Vegas4.53×Travel & Leisure
Planet Fitness3.34×Sports
Avianca15.34×Travel & Leisure
Kipling (brand)29.77×Fashion & Accessoires
Diaper bag4.33×Kids & Family
Real Madrid C.F.3.21×Sports
Mexico2.88×Travel & Leisure
Web server5.32×Technology & Electronics
Liga MX5.27×Sports
Atlético Madrid9.78×Sports
Benny Blanco7.72×Music & Radio
Bass guitar2.9×Music & Radio
Cello5.14×Music & Radio
FIFA Club World Cup9.86×Sports
Carpentry3.12×Home & Garden
Falabella (retail store)18.91×Fashion & Accessoires
Ticketmaster2.79×Travel & Leisure
FIFA World Cup2.01×Sports
WhatsApp2.88×Internet & Social Media
Metaphysics2.81×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santiago audience
TraitClusterScore
TravellingTHRILL1.45
SpiritualityBALANCE1.39
Risk AppetiteTHRILL1.39
LGBTQ+ IdentityOPEN1.31
Urban LifestyleOPEN1.3
PatriotismCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Santiago
CountryShare
United States12.4%
Chile10.3%
Spain9.2%

See Santiago audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santiago have in United States?

Santiago has an estimated audience of 3,464,297 people in United States, concentrated in Colorado and California.

What is the gender split and age of Santiago fans?

49.1% of Santiago fans are female, 50.9% are male, with an average age of 37.5 years.

Which brands do Santiago fans like most?

Santiago fans show strongest brand affinity for Las Vegas (4.53×), Planet Fitness (3.34×), and Avianca (15.34×) over the country average.

Where do Santiago fans live in United States?

Santiago fans in United States are most concentrated in Colorado (reach 1,202,637), California (reach 260,003), and Texas (reach 194,152). These three regions account for the largest share of the active audience.

What other brands do Santiago fans also like?

Beyond Santiago itself, the audience over-indexes on Planet Fitness (3.34×), Avianca (15.34×), Kipling (brand) (29.77×), and Diaper bag (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.