Rascasse Audience Intelligence

Santiago Audience in United States

A data profile of the people who buy, follow and care about Santiago in United States — modelled from more than twelve digital signal sources. Santiago has an estimated audience of 3,464,297 people in United States.

#135among City in United States#665among POI in United States#747in Travel & Leisure

The average Santiago fan in United States is 37.5 years old, balanced, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Web server, Las Vegas, Ticketmaster, with strongest over-indexing on Web server (8.1× the country average).

Demographically, the Santiago audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santiago fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santiago profile in United States.

Audience size
3.5M
in United States
Gender
49.1%♀
50.9% male
Age
37.5
average years
Country rank
#9113
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santiago fans

49.1% are female, 50.9% are male, average age 37.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Santiago audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.5
Estimated audience size3,464,297
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Santiago audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Santiago audience comes from United States.

Worldwide audience distribution share by country for Santiago
CountryShare
United States12.4%
Chile10.3%
Spain9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santiago audience in United States is strongest.

Fig. 05

Top regions by affinity

Santiago fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~1M20.57×
02Vermont~20K4.10×
03Montana~30K2.67×
04New Mexico~30K1.69×
05Washington, District of Columbia~9K0.85×
06Wyoming~4K0.83×
07Texas~200K0.69×
08Florida~200K0.69×
09Massachusetts~50K0.69×
10California~300K0.68×
11New Hampshire~9K0.68×
12New York~100K0.67×
13Washington~40K0.61×
14Alaska~5K0.61×
15Arkansas~20K0.59×
16Minnesota~30K0.58×
17Rhode Island~6K0.57×
18New Jersey~50K0.54×
19Virginia~40K0.53×
20Arizona~40K0.53×
21Utah~20K0.53×
22Nebraska~9K0.53×
23South Dakota~4K0.53×
24Illinois~60K0.51×
25Georgia~50K0.51×
26Connecticut~20K0.51×
27Nevada~20K0.51×
28Idaho~9K0.51×
29Oregon~20K0.50×
30Hawaii~7K0.50×
31Maine~6K0.49×
32Delaware~5K0.47×
33Kansas~10K0.46×
34North Carolina~50K0.45×
35Maryland~30K0.44×
36Iowa~10K0.43×
37Pennsylvania~50K0.42×
38Oklahoma~20K0.42×
39Indiana~30K0.41×
40South Carolina~20K0.41×
41Louisiana~20K0.41×
42West Virginia~7K0.41×
43Tennessee~30K0.39×
44Missouri~20K0.39×
45Wisconsin~20K0.39×
46Alabama~20K0.39×
47Kentucky~20K0.38×
48Mississippi~10K0.38×
49Michigan~30K0.35×
50Ohio~40K0.34×
Fig. 06

Affinity by region

Affinity by region — Santiago, United States
0.34×1.00×20.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santiago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santiago audience
#·InterestCategoryAffinity×
01Kipling (brand)Fashion & Accessoires28.30×
02The Loud HouseMovies & TV15.66×
03FIFA Club World CupSports9.55×
04Atlético MadridSports8.51×
05Web serverTechnology & Electronics8.10×
06Benny BlancoMusic & Radio6.43×
07Cillian MurphyMovies & TV6.09×
08Liga MXSports4.53×
09TicketmasterTravel & Leisure3.80×
10Las VegasTravel & Leisure3.62×
11WhatsAppInternet & Social Media3.57×
12Spanish languagePolitics & Society2.83×
13MexicoTravel & Leisure2.42×
14Google MapsInternet & Social Media2.31×
15Planet FitnessSports2.26×
16Facebook MessengerInternet & Social Media2.13×
17Real Madrid C.F.Sports2.13×
18Sam's ClubShopping2.09×
19RadioTechnology & Electronics1.96×
20Instant messagingInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santiago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santiago audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Urban LifestyleOPEN1.47×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santiago audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Pet OwnershipJOY0.81×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santiago have in United States?

Santiago has an estimated audience of 3,464,297 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Santiago fans?

49.1% of Santiago fans are female, 50.9% are male, with an average age of 37.5 years.

03

Which brands do Santiago fans like most?

Santiago fans show strongest brand affinity for Web server (8.1×), Las Vegas (3.62×), and Ticketmaster (3.8×) over the country average.

04

Where do Santiago fans live in United States?

Santiago fans in United States are most concentrated in Colorado (reach ~1M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Santiago fans also like?

Beyond Santiago itself, the audience over-indexes on Las Vegas (3.62×), Ticketmaster (3.8×), Kipling (brand) (28.3×), and WhatsApp (3.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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