Santiago Audience in United States

Santiago logo

Santiago has an estimated audience of 3,464,297 people in United States. 49.1% are female, 50.9% are male, average age 37.5. Top regions: Colorado, California, Texas. Top brand affinities: Nationality, Progressive rock, Minnesota, Kendra Scott, Bank account.

The average Santiago fan in United States is 37.5 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Nationality, Progressive rock, Minnesota, with strongest over-indexing on Nationality (7.56× the country average). Demographically, the Santiago audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santiago fans

Demographic split for Santiago audience in United States
MetricValue
Female49.1%
Male50.9%
Average age37.5
Estimated audience size3,464,297

Audience persona

The typical Santiago fan in United States is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Santiago in United States
RegionReachAffinity
Colorado1,202,63722.03×
California260,0030.68×
Texas194,1520.65×
Florida163,0760.7×
New York129,0420.67×
Illinois56,6910.49×
Georgia50,9640.48×
Massachusetts46,2190.68×
New Jersey44,1180.5×
Pennsylvania43,6100.37×
North Carolina42,8850.41×
Virginia42,6110.5×
Washington39,9510.57×
Arizona36,1180.51×
Ohio31,8320.3×
Michigan28,9610.32×
Vermont26,6324.38×
Tennessee25,3080.36×
Montana25,2632.63×
Maryland24,2690.41×
Minnesota23,3130.47×
Indiana23,0890.36×
Missouri20,0440.36×
South Carolina18,6070.36×
Oregon18,3740.46×
Wisconsin16,8770.32×
Alabama16,7760.35×
Nevada16,5770.49×
New Mexico15,8750.91×
Connecticut15,4920.45×
Louisiana15,2160.34×
Arkansas15,2030.53×
Utah15,1340.49×
Kentucky13,9660.32×
Oklahoma13,7450.36×
Kansas10,5560.39×
Iowa9,4010.33×
Washington, District of Columbia8,8110.85×
New Hampshire8,4980.62×
Mississippi7,5110.26×
Nebraska7,4470.43×
Idaho6,9870.4×
Hawaii5,8440.39×
Rhode Island4,8580.44×
Maine4,6430.37×
Wyoming3,8730.75×
West Virginia3,4380.21×
Alaska3,3210.45×
Delaware2,8300.3×
South Dakota2,4400.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santiago audience
BrandAffinityCategory
Nationality7.56×Politics & Society
Progressive rock4.36×Music & Radio
Minnesota2.76×Travel & Leisure
Kendra Scott3.97×Fashion & Accessoires
Bank account2.8×Business & Career
Home construction1.55×Home & Garden
Combat sport1.54×Sports
Jai18.91×Movies & TV
Panama3.23×Travel & Leisure
James Madison University10.22×Business & Career
Buying and Selling Real Estate6.07×Home & Garden
Stamp collecting3.43×Home & Garden
Spinal muscular atrophy6.69×Health
Jesse Plemons2.3×Movies & TV
UK garage3.63×Music & Radio
Nebraska Cornhuskers football2.35×Sports
TeachHUB2.54×Business & Career
Cam Ward2.33×Sports
Kento Yamazaki6.05×Movies & TV
Hog Hunting1.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santiago audience
TraitClusterScore
TravellingTHRILL1.45
SpiritualityBALANCE1.39
Risk AppetiteTHRILL1.39
LGBTQ+ IdentityOPEN1.31
Urban LifestyleOPEN1.3
PatriotismCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Santiago
CountryShare
United States12.4%
Chile10.3%
Spain9.2%

See Santiago audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santiago have in United States?

Santiago has an estimated audience of 3,464,297 people in United States, concentrated in Colorado and California.

What is the gender split and age of Santiago fans?

49.1% of Santiago fans are female, 50.9% are male, with an average age of 37.5 years.

Which brands do Santiago fans like most?

Santiago fans show strongest brand affinity for Nationality (7.56×), Progressive rock (4.36×), and Minnesota (2.76×) over the country average.

Where do Santiago fans live in United States?

Santiago fans in United States are most concentrated in Colorado (reach 1,202,637), California (reach 260,003), and Texas (reach 194,152). These three regions account for the largest share of the active audience.

What other brands do Santiago fans also like?

Beyond Santiago itself, the audience over-indexes on Progressive rock (4.36×), Minnesota (2.76×), Kendra Scott (3.97×), and Bank account (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.