Santiago Audience in Germany
Santiago has an estimated audience of 298,388 people in Germany. 50.4% are female, 49.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Weimar Republic, Kodi (software), Nationality, Curcuma.
The average Santiago fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Weimar Republic, Kodi (software), with strongest over-indexing on Handmade Gifts (5.17× the country average). Demographically, the Santiago audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Santiago fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.6 |
| Estimated audience size | 298,388 |
Audience persona
The typical Santiago fan in Germany is balanced, around 38.6 years old, with strong Spirituality tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,885 | 1.1× |
| Bayern | 55,913 | 1.17× |
| Baden-Württemberg | 47,440 | 1.17× |
| Niedersachsen | 27,650 | 0.95× |
| Hessen | 27,096 | 1.19× |
| Berlin | 17,651 | 1.32× |
| Rheinland-Pfalz | 15,621 | 1.04× |
| Sachsen | 13,173 | 0.9× |
| Schleswig-Holstein | 10,258 | 0.96× |
| Brandenburg | 8,228 | 0.89× |
| Hamburg | 7,791 | 1.16× |
| Thüringen | 6,094 | 0.8× |
| Sachsen-Anhalt | 5,236 | 0.68× |
| Mecklenburg-Vorpommern | 4,513 | 0.79× |
| Saarland | 3,055 | 0.83× |
| Bremen | 2,674 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 5.17× | Kids & Family |
| Weimar Republic | 11.96× | Politics & Society |
| Kodi (software) | 6.53× | Technology & Electronics |
| Nationality | 5.58× | Politics & Society |
| Curcuma | 7.92× | Food & Beverages |
| Motion Picture Association of America | 12.03× | Movies & TV |
| Keukenhof | 9.96× | Travel & Leisure |
| 3D printing | 2.13× | Technology & Electronics |
| Ireen Sheer | 2.13× | Music & Radio |
| Este, Veneto | 1.85× | Travel & Leisure |
| Eindhoven | 1.56× | Travel & Leisure |
| Nurse education | 1.67× | Kids & Family |
| Buying and Selling Real Estate | 4.52× | Home & Garden |
| Jeon So-min | 23.23× | Movies & TV |
| Buying a House | 3.6× | Home & Garden |
| Hayle | 20× | Travel & Leisure |
| Jaguar F-Pace | 3.6× | Cars & Mobility |
| Geothermal heating | 2.81× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.62× | Music & Radio |
| Jai | 11.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.81 |
| Mindfulness | BALANCE | 1.79 |
| Urban Lifestyle | OPEN | 1.59 |
| Travelling | THRILL | 1.49 |
| Sports Activity | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Chile | 10.3% |
| Spain | 9.2% |
See Santiago audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Santiago have in Germany?
Santiago has an estimated audience of 298,388 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Santiago fans?
50.4% of Santiago fans are female, 49.6% are male, with an average age of 38.6 years.
Which brands do Santiago fans like most?
Santiago fans show strongest brand affinity for Handmade Gifts (5.17×), Weimar Republic (11.96×), and Kodi (software) (6.53×) over the country average.
Where do Santiago fans live in Germany?
Santiago fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,885), Bayern (reach 55,913), and Baden-Württemberg (reach 47,440). These three regions account for the largest share of the active audience.
What other brands do Santiago fans also like?
Beyond Santiago itself, the audience over-indexes on Weimar Republic (11.96×), Kodi (software) (6.53×), Nationality (5.58×), and Curcuma (7.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Santiago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.