A data profile of the people who buy, follow and care about Santiago in Spain — modelled from more than twelve digital signal sources. Santiago has an estimated audience of 2,569,867 people in Spain.
Santiago has an estimated audience of 2,569,867 people in Spain. 59.2% are female, 40.8% are male, average age 42.0. Top brand affinities: Local food, Colo-Colo, Julio Iglesias, Genetics, Radio.
Top brand affinities include Local food, Colo-Colo, Julio Iglesias, with strongest over-indexing on Local food (2.06× the country average).
Demographically, the Santiago audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Santiago fan in Spain is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Local food.
The key figures that characterise the Santiago profile in Spain.
59.2% are female, 40.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.0 |
| Estimated audience size | 2,569,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Santiago audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.4% |
| Chile | 10.3% |
| Spain | 9.2% |
The strongest cross-interests of the Santiago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colo-Colo | Sports | 7.59× | ||
| 02 | Centauro | Cars & Mobility | 4.66× | ||
| 03 | Japanese hip hop | Music & Radio | 2.71× | ||
| 04 | Playa del Carmen | Travel & Leisure | 2.52× | ||
| 05 | YouTube Music | Internet & Social Media | 2.27× | ||
| 06 | Local food | Food & Beverages | 2.06× | ||
| 07 | Political science | Business & Career | 2.06× | ||
| 08 | Caribbean | Travel & Leisure | 1.98× | ||
| 09 | Public transport | Cars & Mobility | 1.94× | ||
| 10 | Logitravel | Travel & Leisure | 1.92× | ||
| 11 | Ticketmaster | Travel & Leisure | 1.87× | ||
| 12 | Genetics | Kids & Family | 1.79× | ||
| 13 | BP | Cars & Mobility | 1.77× | ||
| 14 | Preventive healthcare | Health | 1.77× | ||
| 15 | Radio | Technology & Electronics | 1.63× | ||
| 16 | Julio Iglesias | Music & Radio | 1.62× | ||
| 17 | MSN | News | 1.56× | ||
| 18 | Innovation | Business & Career | 1.56× | ||
| 19 | Bookselling | Literature | 1.56× | ||
| 20 | Michael Jackson | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.68× | |
| Individualism | JOY | 1.51× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Santiago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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