A data profile of the people who buy, follow and care about Social group in Colombia — modelled from more than twelve digital signal sources. Social group has an estimated audience of 2,323,778 people in Colombia.
Social group has an estimated audience of 2,323,778 people in Colombia. 48.8% are female, 51.2% are male, average age 37.6. Top brand affinities: Non-alcoholic beverage, Herbalism, Crystal Palace F.C., Tabloid (newspaper format), Contactless payment.
Top brand affinities include Non-alcoholic beverage, Herbalism, Crystal Palace F.C., with strongest over-indexing on Non-alcoholic beverage (1.54× the country average).
Demographically, the Social group audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Social group fan in Colombia is balanced, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Social group profile in Colombia.
48.8% are female, 51.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 37.6 |
| Estimated audience size | 2,323,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Social group audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 23andMe | Health | 1.90× | ||
| 02 | Washington Commanders | Sports | 1.84× | ||
| 03 | Amiens SC | Sports | 1.82× | ||
| 04 | Contactless payment | Business & Career | 1.80× | ||
| 05 | Jean-Michel Jarre | Music & Radio | 1.76× | ||
| 06 | Roller coaster | Travel & Leisure | 1.68× | ||
| 07 | Aziz Ansari | Movies & TV | 1.65× | ||
| 08 | Crystal Palace F.C. | Sports | 1.64× | ||
| 09 | Jessica Alba | Movies & TV | 1.64× | ||
| 10 | Audi S5 | Cars & Mobility | 1.62× | ||
| 11 | Monopoly (game) | Games | 1.58× | ||
| 12 | james arthur | Music & Radio | 1.56× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 14 | Philadelphia Union | Sports | 1.54× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 16 | Toronto Blue Jays | Sports | 1.53× | ||
| 17 | Deportivo Alavés | Sports | 1.52× | ||
| 18 | Will Ferrell | Movies & TV | 1.52× | ||
| 19 | Chicago Blackhawks | Sports | 1.52× | ||
| 20 | Herbalism | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Tradition | CONSERVATISM | 1.20× | |
| Career Orientation | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.81× | |
| Family Orientation | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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