A data profile of the people who buy, follow and care about Wireless in Colombia — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 2,327,550 people in Colombia.
Wireless has an estimated audience of 2,327,550 people in Colombia. 45.8% are female, 54.2% are male, average age 35.4. Top brand affinities: Virtual reality, Used car, Internet service provider, Quadcopter, Microwave oven.
Top brand affinities include Virtual reality, Used car, Internet service provider, with strongest over-indexing on Virtual reality (1.98× the country average).
Demographically, the Wireless audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Wireless fan in Colombia is balanced, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Virtual reality.
The key figures that characterise the Wireless profile in Colombia.
45.8% are female, 54.2% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 35.4 |
| Estimated audience size | 2,327,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Wireless audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quadcopter | Technology & Electronics | 4.11× | ||
| 02 | Dyson | Home & Garden | 2.42× | ||
| 03 | Robotics | Technology & Electronics | 2.02× | ||
| 04 | Virtual reality | Technology & Electronics | 1.98× | ||
| 05 | Internet service provider | Technology & Electronics | 1.94× | ||
| 06 | Dishwasher | Home & Garden | 1.85× | ||
| 07 | Hybrid electric vehicle | Cars & Mobility | 1.78× | ||
| 08 | Electric bicycle | Cars & Mobility | 1.74× | ||
| 09 | Projectors | Technology & Electronics | 1.67× | ||
| 10 | Crystal Palace F.C. | Sports | 1.63× | ||
| 11 | Electric motorcycles and scooters | Cars & Mobility | 1.58× | ||
| 12 | Malt whisky | Food & Beverages | 1.58× | ||
| 13 | Microwave oven | Home & Garden | 1.57× | ||
| 14 | Solar power | Home & Garden | 1.57× | ||
| 15 | Used car | Cars & Mobility | 1.56× | ||
| 16 | 3D printing | Technology & Electronics | 1.56× | ||
| 17 | Automobile repair shop | Cars & Mobility | 1.54× | ||
| 18 | Amazon Music | Music & Radio | 1.53× | ||
| 19 | Home automation | Technology & Electronics | 1.51× | ||
| 20 | LED lamp | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.56× | |
| Luxury Orientation | PREMIUM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.59× | |
| Family Orientation | CONSERVATISM | 0.61× | |
| Mindfulness | BALANCE | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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