21 Grams Audience in Germany
A data profile of the people who buy, follow and care about 21 Grams in Germany — modelled from more than twelve digital signal sources. 21 Grams has an estimated audience of 534,900 people in Germany.
The average 21 Grams fan in Germany is 51.1 years old, more female, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Bloodline (TV series), American Beauty (1999 film), City of God (2002 film), with strongest over-indexing on Bloodline (TV series) (463.64× the country average).
Demographically, the 21 Grams audience skews more female with an average age of 51.1, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical 21 Grams fan in Germany is more female, around 51.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Bloodline (TV series).
At a glance
The key figures that characterise the 21 Grams profile in Germany.
Search interest · 12-month trend
Demographics of 21 Grams viewers
57.9% are female, 42.1% are male, average age 51.1.
Gender split
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 51.1 |
| Estimated audience size | 534,900 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 6% | |
| 30-39 | 14% | |
| 40-49 | 31% | |
| 50+ | 48% |
Geography
Where the 21 Grams audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 12.45× | |
| 02 | Brandenburg | ~20K | 1.10× | |
| 03 | Bremen | ~3K | 0.74× | |
| 04 | Saarland | ~4K | 0.67× | |
| 05 | Hamburg | ~7K | 0.59× | |
| 06 | Mecklenburg-Vorpommern | ~6K | 0.58× | |
| 07 | Thüringen | ~8K | 0.56× | |
| 08 | Hessen | ~20K | 0.52× | |
| 09 | Sachsen-Anhalt | ~7K | 0.52× | |
| 10 | Sachsen | ~10K | 0.48× | |
| 11 | Schleswig-Holstein | ~9K | 0.47× | |
| 12 | Rheinland-Pfalz | ~10K | 0.45× | |
| 13 | Bayern | ~40K | 0.40× | |
| 14 | Baden-Württemberg | ~30K | 0.39× | |
| 15 | Nordrhein-Westfalen | ~50K | 0.38× | |
| 16 | Niedersachsen | ~20K | 0.38× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the 21 Grams audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bloodline (TV series) | Movies & TV | 463.64× | ||
| 02 | American Beauty (1999 film) | Movies & TV | 172.90× | ||
| 03 | City of God (2002 film) | Movies & TV | 160.19× | ||
| 04 | The Perks of Being a Wallflower (film) | Movies & TV | 78.40× | ||
| 05 | The Intouchables | Movies & TV | 28.24× | ||
| 06 | Hacksaw Ridge | Movies & TV | 24.68× | ||
| 07 | Lily Collins | Movies & TV | 20.67× | ||
| 08 | Requiem for a Dream | Movies & TV | 20.49× | ||
| 09 | Scandal (TV series) | Movies & TV | 20.00× | ||
| 10 | Good Will Hunting | Movies & TV | 20.00× | ||
| 11 | Catch Me If You Can | Movies & TV | 20.00× | ||
| 12 | Michael Cera | Movies & TV | 20.00× | ||
| 13 | The Man in the High Castle (TV series) | Movies & TV | 20.00× | ||
| 14 | Colin Firth | Movies & TV | 19.13× | ||
| 15 | Moulin Rouge! | Movies & TV | 19.08× | ||
| 16 | The Grand Budapest Hotel | Movies & TV | 17.07× | ||
| 17 | Smallville | Movies & TV | 14.43× | ||
| 18 | Emma Watson | Movies & TV | 10.30× | ||
| 19 | Beetlejuice | Movies & TV | 8.49× | ||
| 20 | Storm of Love | Movies & TV | 5.98× |
Personality of the 21 Grams audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Urban Lifestyle | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does 21 Grams have in Germany?
21 Grams has an estimated audience of 534,900 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of 21 Grams viewers?
57.9% of 21 Grams fans are female, 42.1% are male, with an average age of 51.1 years.
Which brands do 21 Grams fans like most?
21 Grams fans show strongest brand affinity for Bloodline (TV series) (463.64×), American Beauty (1999 film) (172.9×), and City of God (2002 film) (160.19×) over the country average.
Where do 21 Grams fans live in Germany?
21 Grams fans in Germany are most concentrated in Berlin (reach ~300K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do 21 Grams fans also like?
Beyond 21 Grams itself, the audience over-indexes on American Beauty (1999 film) (172.9×), City of God (2002 film) (160.19×), The Perks of Being a Wallflower (film) (78.4×), and The Intouchables (28.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for 21 Grams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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