21 Grams Audience in Germany
21 Grams has an estimated audience of 253,953 people in Germany. 57.9% are female, 42.1% are male, average age 51.1. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Zagreb, Dog breed, Grimma, Kouign-amann, Moroccan riad.
The average 21 Grams fan in Germany is 51.1 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Zagreb, Dog breed, Grimma, with strongest over-indexing on Zagreb (11.39× the country average). Demographically, the 21 Grams audience skews more female with an average age of 51.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of 21 Grams fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 51.1 |
| Estimated audience size | 253,953 |
Audience persona
The typical 21 Grams fan in Germany is more female, around 51.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Zagreb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 256,762 | 10.46× |
| Nordrhein-Westfalen | 39,184 | 0.33× |
| Bayern | 29,563 | 0.33× |
| Baden-Württemberg | 22,282 | 0.3× |
| Brandenburg | 21,024 | 1.23× |
| Hessen | 15,189 | 0.36× |
| Niedersachsen | 15,071 | 0.28× |
| Sachsen | 9,903 | 0.37× |
| Rheinland-Pfalz | 7,326 | 0.27× |
| Schleswig-Holstein | 5,091 | 0.26× |
| Hamburg | 5,038 | 0.41× |
| Thüringen | 4,612 | 0.33× |
| Sachsen-Anhalt | 4,431 | 0.31× |
| Mecklenburg-Vorpommern | 2,753 | 0.26× |
| Saarland | 1,432 | 0.21× |
| Bremen | 1,364 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zagreb | 11.39× | Travel & Leisure |
| Dog breed | 2.45× | Pets & Animals |
| Grimma | 20× | Travel & Leisure |
| Kouign-amann | 20× | Food & Beverages |
| Moroccan riad | 12.62× | Politics & Society |
| Knauf Insulation | 20× | Business & Career |
| Home Office | 1.68× | Business & Career |
| Litter box | 1.67× | Pets & Animals |
| Gloria | 6.12× | Music & Radio |
| Personalised Gifts | 2.17× | Home & Garden |
| Progressive rock | 1.68× | Music & Radio |
| La rosa de Guadalupe | 16.86× | Movies & TV |
| The Nice Guys | 5.59× | Movies & TV |
| Stradivarius | 1.54× | Shopping |
| Handmade Gifts | 1.94× | Kids & Family |
| Gran Torino | 3.6× | Movies & TV |
| Tiffany Haddish | 9.17× | Movies & TV |
| WonderJeans | 8.25× | Fashion & Accessoires |
| Kloten | 7.58× | Travel & Leisure |
| Home Delivery | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.54 |
| Sustainability | BALANCE | 1.5 |
| Tradition | CONSERVATISM | 1.5 |
| Early Adopter Mentality | POWER | 1.43 |
| Urban Lifestyle | OPEN | 1.39 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.9% |
| India | 18.5% |
| United States | 13.3% |
See 21 Grams audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
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- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does 21 Grams have in Germany?
21 Grams has an estimated audience of 253,953 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of 21 Grams fans?
57.9% of 21 Grams fans are female, 42.1% are male, with an average age of 51.1 years.
Which brands do 21 Grams fans like most?
21 Grams fans show strongest brand affinity for Zagreb (11.39×), Dog breed (2.45×), and Grimma (20×) over the country average.
Where do 21 Grams fans live in Germany?
21 Grams fans in Germany are most concentrated in Berlin (reach 256,762), Nordrhein-Westfalen (reach 39,184), and Bayern (reach 29,563). These three regions account for the largest share of the active audience.
What other brands do 21 Grams fans also like?
Beyond 21 Grams itself, the audience over-indexes on Dog breed (2.45×), Grimma (20×), Kouign-amann (20×), and Moroccan riad (12.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 21 Grams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.