Alex Petrovic Audience in Germany

Alex Petrovic logo

Alex Petrovic has an estimated audience of 363,265 people in Germany. 33.2% are female, 66.8% are male, average age 34.8. Top brand affinities: Alaska, Kerala, Google Analytics, Sailor, Tuscany.

Top brand affinities include Alaska, Kerala, Google Analytics, with strongest over-indexing on Alaska (25.63× the country average). Demographically, the Alex Petrovic audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Sports Activity.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Alex Petrovic fans

Demographic split for Alex Petrovic audience in Germany
MetricValue
Female33.2%
Male66.8%
Average age34.8
Estimated audience size363,265

Audience persona

The typical Alex Petrovic fan in Germany is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alex Petrovic audience
BrandAffinityCategory
Alaska25.63×Travel & Leisure
Kerala25.46×Travel & Leisure
Google Analytics14.66×Internet & Social Media
Sailor26.52×Travel & Leisure
Tuscany25.06×Travel & Leisure
Golden Gate29.33×Games
Jura Mountains27.87×Travel & Leisure
Jumia27.63×Fashion & Accessoires
Minnesota17.07×Travel & Leisure
Nebraska25.8×Travel & Leisure
Rajasthan29.6×Travel & Leisure
John Stuart Mill27.2×Politics & Society
Google Wallet11.48×Technology & Electronics
Food quality20.55×Food & Beverages
Justice7.45×Politics & Society
Ida (film)9.9×Movies & TV
JVC Kenwood27.33×Technology & Electronics
Jonathan Davis18.71×Music & Radio
Gauri Khan15.91×Movies & TV
Gil Ofarim1.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alex Petrovic audience
TraitClusterScore
PatriotismCONSERVATISM1.35
Sports ActivityPOWER1.24
Luxury OrientationPREMIUM1.21
SpiritualityBALANCE1.17
Early Adopter MentalityPOWER1.17
DIY MentalityTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Alex Petrovic
CountryShare
Germany83.9%
Austria4.4%
United States3.3%

See Alex Petrovic audiences in other countries

More Ice hockey audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alex Petrovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.