Aspirin Complex Audience in Germany
Aspirin Complex has an estimated audience of 1,279,395 people in Germany. 61.1% are female, 38.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Loincloth, CAC 40, Unique Gifts, Home Delivery.
The average Aspirin Complex fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Loincloth, CAC 40, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Aspirin Complex audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Aspirin Complex fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.1 |
| Estimated audience size | 1,279,395 |
Audience persona
The typical Aspirin Complex fan in Germany is more female, around 41.1 years old, with strong Sports Activity tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,756 | 1.28× |
| Bayern | 186,912 | 0.91× |
| Baden-Württemberg | 158,110 | 0.91× |
| Niedersachsen | 145,963 | 1.17× |
| Hessen | 106,665 | 1.09× |
| Rheinland-Pfalz | 69,311 | 1.08× |
| Sachsen | 56,995 | 0.91× |
| Berlin | 53,614 | 0.94× |
| Schleswig-Holstein | 42,734 | 0.93× |
| Brandenburg | 34,593 | 0.87× |
| Sachsen-Anhalt | 33,359 | 1.01× |
| Hamburg | 32,313 | 1.12× |
| Thüringen | 31,888 | 0.98× |
| Mecklenburg-Vorpommern | 22,201 | 0.91× |
| Saarland | 16,001 | 1.02× |
| Bremen | 9,633 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Loincloth | 7.93× | Fashion & Accessoires |
| CAC 40 | 2.01× | Business & Career |
| Unique Gifts | 1.66× | Shopping |
| Home Delivery | 2.86× | Food & Beverages |
| South Asian cuisine | 7.17× | Food & Beverages |
| Stradivarius | 1.6× | Shopping |
| Israel | 1.63× | Travel & Leisure |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Mothercare | 1.58× | Kids & Family |
| Jalebi | 9.2× | Food & Beverages |
| Pro-Ject | 4.26× | Music & Radio |
| KLIX (AM) | 1.51× | Music & Radio |
| Harvey Mudd College | 10.43× | Business & Career |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Volvo V60 | 2.32× | Cars & Mobility |
| Pleural effusion | 1.76× | Health |
| Theocracy | 4.9× | Music & Radio |
| Circular Quay | 10.59× | Travel & Leisure |
| Samanyolu Haber | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Sustainability | BALANCE | 1.31 |
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.24 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.0% |
| Austria | 6.0% |
| Hungary | 4.1% |
See Aspirin Complex audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Aspirin Complex have in Germany?
Aspirin Complex has an estimated audience of 1,279,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aspirin Complex fans?
61.1% of Aspirin Complex fans are female, 38.9% are male, with an average age of 41.1 years.
Which brands do Aspirin Complex fans like most?
Aspirin Complex fans show strongest brand affinity for Kieser Training (14.62×), Loincloth (7.93×), and CAC 40 (2.01×) over the country average.
Where do Aspirin Complex fans live in Germany?
Aspirin Complex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,756), Bayern (reach 186,912), and Baden-Württemberg (reach 158,110). These three regions account for the largest share of the active audience.
What other brands do Aspirin Complex fans also like?
Beyond Aspirin Complex itself, the audience over-indexes on Loincloth (7.93×), CAC 40 (2.01×), Unique Gifts (1.66×), and Home Delivery (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aspirin Complex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.