Volvo V60 Audience in Germany
Volvo V60 has an estimated audience of 390,837 people in Germany. 11.1% are female, 88.9% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Israeli cuisine, Gil Ofarim, Cocktail, Cultural studies.
The average Volvo V60 fan in Germany is 43.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Israeli cuisine, Gil Ofarim, with strongest over-indexing on Progressive rock (3.2× the country average). Demographically, the Volvo V60 audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volvo V60 fans
| Metric | Value |
|---|---|
| Female | 11.1% |
| Male | 88.9% |
| Average age | 43.1 |
| Estimated audience size | 390,837 |
Audience persona
The typical Volvo V60 fan in Germany is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,830 | 1.16× |
| Bayern | 65,837 | 1.05× |
| Baden-Württemberg | 51,954 | 0.97× |
| Niedersachsen | 43,118 | 1.14× |
| Hessen | 35,721 | 1.2× |
| Sachsen | 21,429 | 1.12× |
| Rheinland-Pfalz | 19,532 | 1× |
| Berlin | 14,707 | 0.84× |
| Schleswig-Holstein | 13,419 | 0.96× |
| Brandenburg | 11,353 | 0.94× |
| Thüringen | 10,328 | 1.04× |
| Hamburg | 10,051 | 1.14× |
| Sachsen-Anhalt | 9,017 | 0.89× |
| Mecklenburg-Vorpommern | 7,872 | 1.05× |
| Saarland | 3,699 | 0.77× |
| Bremen | 2,494 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.2× | Music & Radio |
| Israeli cuisine | 10.23× | Food & Beverages |
| Gil Ofarim | 1.95× | Music & Radio |
| Cocktail | 1.7× | Food & Beverages |
| Cultural studies | 8.78× | Business & Career |
| Metamorphoses | 4.06× | Literature |
| Hipster | 7.91× | Politics & Society |
| Leverage (TV series) | 6.11× | Movies & TV |
| The Tree of Life (film) | 9.19× | Movies & TV |
| Apostrophe | 4.28× | Literature |
| Enzkreis | 7.78× | Travel & Leisure |
| Historic site | 8.26× | Arts & Culture |
| Home Delivery | 2.2× | Food & Beverages |
| Godzilla (1954 film) | 3.69× | Movies & TV |
| Totally Spies! | 6.95× | Movies & TV |
| Hammock camping | 5.07× | Travel & Leisure |
| Natural rubber | 1.61× | Cars & Mobility |
| Icon (magazine) | 1.6× | Arts & Culture |
| MK | 1.82× | Music & Radio |
| Huevos rancheros | 7.39× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Luxury Orientation | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.44 |
| Family Orientation | CONSERVATISM | 1.32 |
| Sustainability | BALANCE | 1.28 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 10.7% |
| Germany | 10.2% |
| Indonesia | 7.4% |
See Volvo V60 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volvo V60 have in Germany?
Volvo V60 has an estimated audience of 390,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo V60 fans?
11.1% of Volvo V60 fans are female, 88.9% are male, with an average age of 43.1 years.
Which brands do Volvo V60 fans like most?
Volvo V60 fans show strongest brand affinity for Progressive rock (3.2×), Israeli cuisine (10.23×), and Gil Ofarim (1.95×) over the country average.
Where do Volvo V60 fans live in Germany?
Volvo V60 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,830), Bayern (reach 65,837), and Baden-Württemberg (reach 51,954). These three regions account for the largest share of the active audience.
What other brands do Volvo V60 fans also like?
Beyond Volvo V60 itself, the audience over-indexes on Israeli cuisine (10.23×), Gil Ofarim (1.95×), Cocktail (1.7×), and Cultural studies (8.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo V60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.