Baklava Audience in Germany

Baklava has an estimated audience of 234,098 people in Germany. 52.1% are female, 47.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Baklava fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Baklava audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Baklava fans

Demographic split for Baklava audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age39.1
Estimated audience size234,098

Top regions in Germany

Top regions ranked by reach for Baklava in Germany
RegionReachAffinity
Nordrhein-Westfalen55,5791.09×
Bayern38,2361.02×
Baden-Württemberg31,7230.99×
Niedersachsen22,1640.97×
Hessen19,5701.1×
Berlin15,3511.47×
Sachsen10,6270.93×
Rheinland-Pfalz10,5760.9×
Hamburg9,0961.72×
Schleswig-Holstein7,4330.88×
Brandenburg5,6300.78×
Thüringen5,1280.86×
Sachsen-Anhalt5,0620.83×
Mecklenburg-Vorpommern3,1550.71×
Saarland2,3610.82×
Bremen1,8810.94×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baklava audience
TraitClusterScore
Price SensitivityPREMIUM1.74
Healthy LifestyleBALANCE1.7
Design AffinityPREMIUM1.64
Quality AwarenessPREMIUM1.61
IndulgenceJOY1.58
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Baklava
CountryShare
Turkey12.9%
United States4.7%
Greece4.6%

See Baklava audiences in other countries

More Sweet audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baklava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.