Benefits Audience in Germany
Benefits has an estimated audience of 1,046,605 people in Germany. 57.6% are female, 42.4% are male, average age 31.8. Top brand affinities: Progressive rock, Commercial mortgage, The Human Centipede 2 (Full Sequence), KLIX (AM), Fantasy Earth: Zero.
Top brand affinities include Progressive rock, Commercial mortgage, The Human Centipede 2 (Full Sequence), with strongest over-indexing on Progressive rock (2.98× the country average). Demographically, the Benefits audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Benefits fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 31.8 |
| Estimated audience size | 1,046,605 |
Audience persona
The typical Benefits fan in Germany is more female, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.98× | Music & Radio |
| Commercial mortgage | 2.54× | Business & Career |
| The Human Centipede 2 (Full Sequence) | 7.18× | Movies & TV |
| KLIX (AM) | 2.17× | Music & Radio |
| Fantasy Earth: Zero | 5.43× | Games |
| Whataburger | 4.77× | Food & Beverages |
| Handmade Gifts | 1.54× | Kids & Family |
| 3D printing | 1.63× | Technology & Electronics |
| The Bugaboos | 5.83× | Travel & Leisure |
| myDealZ | 2.03× | Shopping |
| Information sensitivity | 3.75× | Technology & Electronics |
| Snow White (Fables) | 1.56× | Literature |
| Magazine (band) | 3.08× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.93× | Music & Radio |
| N'Golo Kanté | 3.31× | Sports |
| Home Delivery | 1.68× | Food & Beverages |
| Stamp collecting | 3.11× | Home & Garden |
| Centurion (film) | 3.06× | Movies & TV |
| Preacher (comics) | 3.72× | Literature |
| Jason Clarke (actor) | 2.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.19 |
| Social Media Usage | JOY | 1.11 |
| Urban Lifestyle | OPEN | 1.09 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| India | 12.7% |
| Germany | 11.1% |
See Benefits audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.