Rascasse Audience Intelligence

Benefits Audience in Germany

A data profile of the people who buy, follow and care about Benefits in Germany — modelled from more than twelve digital signal sources. Benefits has an estimated audience of 1,359,324 people in Germany.

#20among Rock in Germany#551among Person in Germany#459in Music & Radio

The average Benefits fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Jeff Goldblum, Jack White, Zoe Saldana, with strongest over-indexing on Jeff Goldblum (46.47× the country average).

Demographically, the Benefits audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Benefits fan in Germany is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Jeff Goldblum.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benefits profile in Germany.

Audience size
1.4M
in Germany
Gender
33.6%♀
66.4% male
Age
33.5
average years
Country rank
#4891
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Benefits fans

33.6% are female, 66.4% are male, average age 33.5.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Benefits audience in Germany
MetricValue
Female33.6%
Male66.4%
Average age33.5
Estimated audience size1,359,324
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Benefits audience in Germany
Age bracketShare%
16-1921%
20-2932%
30-3931%
40-4911%
50+4%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Benefits audience comes from Germany.

Worldwide audience distribution share by country for Benefits
CountryShare
United States35.4%
Germany12.9%
India9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benefits audience in Germany is strongest.

Fig. 05

Top regions by affinity

Benefits fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K2.02×
02Niedersachsen~300K1.98×
03Nordrhein-Westfalen~400K1.23×
04Baden-Württemberg~200K1.06×
05Sachsen-Anhalt~40K1.05×
06Bayern~200K1.00×
07Schleswig-Holstein~50K0.98×
08Bremen~10K0.94×
09Hessen~100K0.92×
10Rheinland-Pfalz~60K0.82×
11Saarland~10K0.82×
12Berlin~50K0.76×
13Sachsen~50K0.67×
14Thüringen~20K0.67×
15Brandenburg~30K0.63×
16Mecklenburg-Vorpommern~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Benefits, Germany
0.63×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benefits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benefits audience
#·InterestCategoryAffinity×
01Jeff GoldblumMovies & TV46.47×
02Wu-Tang ClanMusic & Radio20.93×
03Matt BomerMovies & TV19.00×
04Zachary QuintoMovies & TV16.40×
05Lego Jurassic WorldGames12.54×
06Laura DernMovies & TV11.79×
07Jack WhiteMovies & TV11.59×
08Bryce Dallas HowardMovies & TV9.42×
09Amsterdam Dance EventMusic & Radio8.46×
10Zoe SaldanaMovies & TV7.90×
11Michelle PfeifferMovies & TV5.59×
12Megan FoxMovies & TV3.83×
13Underground hip hopMusic & Radio3.70×
14Nina ChubaMusic & Radio3.66×
15Bedroom furnitureHome & Garden3.56×
16Robert RedfordMovies & TV2.94×
17House musicMusic & Radio2.29×
18Electronic dance musicMusic & Radio2.18×
19LivemusicMusic & Radio2.00×
20Lieferando.deFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benefits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benefits audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Risk AppetiteTHRILL1.37×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benefits audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Benefits have in Germany?

Benefits has an estimated audience of 1,359,324 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Benefits fans?

33.6% of Benefits fans are female, 66.4% are male, with an average age of 33.5 years.

03

Which brands do Benefits fans like most?

Benefits fans show strongest brand affinity for Jeff Goldblum (46.47×), Jack White (11.59×), and Zoe Saldana (7.9×) over the country average.

04

Where do Benefits fans live in Germany?

Benefits fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Benefits fans also like?

Beyond Benefits itself, the audience over-indexes on Jack White (11.59×), Zoe Saldana (7.9×), Matt Bomer (19×), and Wu-Tang Clan (20.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Benefits audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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