Benefits Audience in United States
Benefits has an estimated audience of 2,394,578 people in United States. 37.3% are female, 62.7% are male, average age 31.1. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Moto Guzzi, Stormzy, Microblogging.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Moto Guzzi, with strongest over-indexing on Autism Awareness (13.63× the country average). Demographically, the Benefits audience skews more male with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Benefits fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 31.1 |
| Estimated audience size | 2,394,578 |
Audience persona
The typical Benefits fan in United States is more male, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 13.63× | Health |
| Diabetes mellitus awareness | 8.94× | Health |
| Moto Guzzi | 30.75× | Cars & Mobility |
| Stormzy | 82.42× | Music & Radio |
| Microblogging | 9.14× | Technology & Electronics |
| Singer-songwriter | 4.08× | Music & Radio |
| Thingiverse | 15.12× | Arts & Culture |
| Google Maps | 3.58× | Internet & Social Media |
| Emily Ratajkowski | 14.87× | Fashion & Accessoires |
| Capital One | 3.38× | Business & Career |
| Toyota Supra | 12.4× | Cars & Mobility |
| Hair Extensions | 4.77× | Beauty & Wellness |
| Income tax | 9.5× | Business & Career |
| Kia Sportage | 15.19× | Cars & Mobility |
| Indeed.com | 2.8× | Business & Career |
| Superman | 1.78× | Movies & TV |
| Bryce Dallas Howard | 7.07× | Movies & TV |
| CarGurus | 3.71× | Cars & Mobility |
| Bikram Yoga | 8.94× | Health |
| Rick and Morty | 4.51× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.82 |
| Luxury Orientation | PREMIUM | 1.61 |
| Risk Appetite | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.4 |
| Social Media Usage | JOY | 1.23 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| India | 12.7% |
| Germany | 11.1% |
See Benefits audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.