Benefits Audience in United States
Benefits has an estimated audience of 2,394,578 people in United States. 37.3% are female, 62.7% are male, average age 31.1. Top brand affinities: Vocal harmony, Progressive rock, Product design, Hebe, Pro-Ject.
Top brand affinities include Vocal harmony, Progressive rock, Product design, with strongest over-indexing on Vocal harmony (15.12× the country average). Demographically, the Benefits audience skews more male with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Benefits fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 31.1 |
| Estimated audience size | 2,394,578 |
Audience persona
The typical Benefits fan in United States is more male, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 15.12× | Music & Radio |
| Progressive rock | 3.76× | Music & Radio |
| Product design | 3.14× | Business & Career |
| Hebe | 7.85× | Home & Garden |
| Pro-Ject | 4.7× | Music & Radio |
| Home construction | 1.65× | Home & Garden |
| Combat sport | 1.81× | Sports |
| Japanese domestic market | 5.39× | Politics & Society |
| UK garage | 5.98× | Music & Radio |
| Natural rubber | 1.96× | Cars & Mobility |
| Elsword | 15.19× | Games |
| Mackenzie Foy | 6.9× | Fashion & Accessoires |
| Bank account | 2.14× | Business & Career |
| Isometric exercise | 6.38× | Sports |
| Grinch | 2.9× | Movies & TV |
| Mothercare | 2.27× | Kids & Family |
| Joshua Jackson | 3.1× | Movies & TV |
| Stamp collecting | 3.07× | Home & Garden |
| Magazine (band) | 4.14× | Music & Radio |
| Goop | 3.38× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.82 |
| Luxury Orientation | PREMIUM | 1.61 |
| Risk Appetite | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.4 |
| Social Media Usage | JOY | 1.23 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| India | 12.7% |
| Germany | 11.1% |
See Benefits audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.