Rascasse Audience Intelligence

Benefits Audience in United States

A data profile of the people who buy, follow and care about Benefits in United States — modelled from more than twelve digital signal sources. Benefits has an estimated audience of 3,729,369 people in United States.

#31among Rock in United States#1127among Person in United States#818in Music & Radio

The average Benefits fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Stormzy, Zinedine Zidane, with strongest over-indexing on City Bank (17.99× the country average).

Demographically, the Benefits audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Benefits fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for City Bank.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benefits profile in United States.

Audience size
3.7M
in United States
Gender
30.5%♀
69.5% male
Age
33.8
average years
Country rank
#8533
Person in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Benefits fans

30.5% are female, 69.5% are male, average age 33.8.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Benefits audience in United States
MetricValue
Female30.5%
Male69.5%
Average age33.8
Estimated audience size3,729,369
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Benefits audience in United States
Age bracketShare%
16-1922%
20-2933%
30-3928%
40-4910%
50+8%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Benefits audience comes from United States.

Worldwide audience distribution share by country for Benefits
CountryShare
United States35.4%
Germany12.9%
India9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benefits audience in United States is strongest.

Fig. 05

Top regions by affinity

Benefits fans by region: top regions in United States
#RegionReachAffinity×
01California~900K2.49×
02Texas~300K1.24×
03Louisiana~50K1.21×
04Arkansas~30K1.19×
05Mississippi~30K1.17×
06Montana~10K1.17×
07Alabama~50K1.15×
08Georgia~100K1.13×
09North Carolina~100K1.10×
10Illinois~100K1.09×
11Ohio~100K1.09×
12New York~200K1.07×
13Nevada~30K1.07×
14South Carolina~50K1.06×
15Kentucky~40K1.06×
16Oklahoma~40K1.06×
17Virginia~80K1.05×
18Florida~200K1.03×
19Arizona~70K1.03×
20Washington~70K1.02×
21Indiana~60K1.02×
22Maryland~60K1.01×
23Tennessee~60K0.98×
24Hawaii~10K0.98×
25New Mexico~20K0.97×
26Connecticut~30K0.96×
27Michigan~80K0.95×
28New Jersey~80K0.95×
29Oregon~30K0.95×
30Kansas~20K0.94×
31Delaware~8K0.94×
32South Dakota~7K0.94×
33Pennsylvania~100K0.93×
34Missouri~50K0.93×
35Alaska~6K0.93×
36North Dakota~6K0.92×
37West Virginia~10K0.91×
38Wisconsin~40K0.90×
39Idaho~10K0.90×
40Utah~20K0.87×
41Colorado~40K0.85×
42Minnesota~40K0.85×
43Iowa~20K0.84×
44Nebraska~10K0.84×
45Maine~10K0.84×
46Massachusetts~50K0.83×
47Washington, District of Columbia~8K0.80×
48Rhode Island~8K0.79×
49New Hampshire~10K0.76×
50Vermont~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Benefits, United States
0.76×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benefits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benefits audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio134.07×
02Zinedine ZidaneSports26.37×
03Karlie KlossFashion & Accessoires23.76×
04City BankBusiness & Career17.99×
05Emily RatajkowskiFashion & Accessoires15.36×
06Bikram YogaHealth13.35×
07International Olympic CommitteeSports12.96×
08Kit HaringtonMovies & TV11.54×
09Yin yogaSports10.82×
10United States national football teamSports9.91×
11Kundalini yogaHealth8.51×
12Anthony JoshuaSports6.11×
13Jurassic WorldMovies & TV4.86×
14Rick and MortyMovies & TV4.06×
15Hair ExtensionsBeauty & Wellness3.84×
16Electronic dance musicMusic & Radio3.68×
17Discount TireShopping3.53×
18House musicMusic & Radio3.12×
19Google DriveTechnology & Electronics2.27×
20SupermanMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benefits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benefits audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
TraditionCONSERVATISM1.47×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benefits audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
CreativityOPEN0.85×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Benefits have in United States?

Benefits has an estimated audience of 3,729,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Benefits fans?

30.5% of Benefits fans are female, 69.5% are male, with an average age of 33.8 years.

03

Which brands do Benefits fans like most?

Benefits fans show strongest brand affinity for City Bank (17.99×), Stormzy (134.07×), and Zinedine Zidane (26.37×) over the country average.

04

Where do Benefits fans live in United States?

Benefits fans in United States are most concentrated in California (reach ~900K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Benefits fans also like?

Beyond Benefits itself, the audience over-indexes on Stormzy (134.07×), Zinedine Zidane (26.37×), Bikram Yoga (13.35×), and Yin yoga (10.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Benefits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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