Bing Maps Audience in Germany
A data profile of the people who buy, follow and care about Bing Maps in Germany — modelled from more than twelve digital signal sources. Bing Maps has an estimated audience of 273,084 people in Germany.
The average Bing Maps fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Trek Bicycle Corporation, SRAM Corporation, Enduro (mountain biking), with strongest over-indexing on Trek Bicycle Corporation (1.55× the country average).
Demographically, the Bing Maps audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 16 regions tracked by Rascasse.
The typical Bing Maps fan in Germany is more male, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Trek Bicycle Corporation.
At a glance
The key figures that characterise the Bing Maps profile in Germany.
Search interest · 12-month trend
Audience demographics of Bing Maps
39.2% are female, 60.8% are male, average age 33.1.
Gender split
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 33.1 |
| Estimated audience size | 273,084 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Bing Maps audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.7% |
| China | 15.4% |
| United Kingdom | 11.0% |
Geography
Where the Bing Maps audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~20K | 1.43× | |
| 02 | Bremen | ~3K | 1.32× | |
| 03 | Schleswig-Holstein | ~10K | 1.26× | |
| 04 | Niedersachsen | ~30K | 1.25× | |
| 05 | Hessen | ~20K | 1.08× | |
| 06 | Berlin | ~10K | 1.07× | |
| 07 | Brandenburg | ~9K | 1.04× | |
| 08 | Mecklenburg-Vorpommern | ~5K | 1.02× | |
| 09 | Sachsen-Anhalt | ~7K | 0.97× | |
| 10 | Nordrhein-Westfalen | ~60K | 0.91× | |
| 11 | Baden-Württemberg | ~30K | 0.90× | |
| 12 | Thüringen | ~6K | 0.86× | |
| 13 | Bayern | ~40K | 0.81× | |
| 14 | Rheinland-Pfalz | ~10K | 0.80× | |
| 15 | Hamburg | ~5K | 0.75× | |
| 16 | Saarland | ~2K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bing Maps audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tame Impala | Music & Radio | 1.95× | ||
| 02 | Cannondale Bicycle Corporation | Cars & Mobility | 1.72× | ||
| 03 | Tove Lo | Music & Radio | 1.66× | ||
| 04 | Single track (mountain biking) | Sports | 1.63× | ||
| 05 | Mozilla | Internet & Social Media | 1.61× | ||
| 06 | Wolf Alice | Music & Radio | 1.61× | ||
| 07 | The 1975 | Music & Radio | 1.61× | ||
| 08 | Hot Wheels | Kids & Family | 1.60× | ||
| 09 | Radiohead | Music & Radio | 1.58× | ||
| 10 | Trek Bicycle Corporation | Cars & Mobility | 1.55× | ||
| 11 | SRAM Corporation | Cars & Mobility | 1.55× | ||
| 12 | Enduro (mountain biking) | Sports | 1.51× | ||
| 13 | Canyon Bicycles | Cars & Mobility | 1.51× |
Personality of the Bing Maps audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× |
Frequently asked questions
How many fans does Bing Maps have in Germany?
Bing Maps has an estimated audience of 273,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bing Maps fans?
39.2% of Bing Maps fans are female, 60.8% are male, with an average age of 33.1 years.
Which brands do Bing Maps fans like most?
Bing Maps fans show strongest brand affinity for Trek Bicycle Corporation (1.55×), SRAM Corporation (1.55×), and Enduro (mountain biking) (1.51×) over the country average.
Where do Bing Maps fans live in Germany?
Bing Maps fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Bing Maps fans also like?
Beyond Bing Maps itself, the audience over-indexes on SRAM Corporation (1.55×), Enduro (mountain biking) (1.51×), Cannondale Bicycle Corporation (1.72×), and Single track (mountain biking) (1.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bing Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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