Rascasse Audience Intelligence

Tove Lo Audience in Germany

A data profile of the people who buy, follow and care about Tove Lo in Germany — modelled from more than twelve digital signal sources. Tove Lo has an estimated audience of 62,312 people in Germany.

#743among Singer-songwriter in Germany#11255among Person in Germany#6796in Music & Radio

The average Tove Lo fan in Germany is 24.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Madison Beer, Charli XCX, Sabrina Carpenter, with strongest over-indexing on Madison Beer (17.03× the country average).

Demographically, the Tove Lo audience skews more female with an average age of 24.7, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tove Lo fan in Germany is more female, around 24.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Madison Beer.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Tove Lo profile in Germany.

Audience size
62K
in Germany
Gender
63.9%♀
36.1% male
Age
24.7
average years
Country rank
#44301
Person in Germany
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tove Lo fans

63.9% are female, 36.1% are male, average age 24.7.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Tove Lo audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age24.7
Estimated audience size62,312
Fig. 03

Age distribution

Ø 24.7
average years
Age distribution of the Tove Lo audience in Germany
Age bracketShare%
16-1966%
20-2920%
30-397%
40-495%
50+2%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Tove Lo audience comes from Germany.

Worldwide audience distribution share by country for Tove Lo
CountryShare
United States39.4%
Sweden7.2%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tove Lo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tove Lo fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~4K1.48×
02Hamburg~2K1.17×
03Hessen~5K1.14×
04Sachsen~3K1.12×
05Bayern~10K1.02×
06Baden-Württemberg~9K1.02×
07Niedersachsen~6K1.02×
08Nordrhein-Westfalen~10K0.98×
09Bremen<1K0.98×
10Mecklenburg-Vorpommern~1K0.96×
11Rheinland-Pfalz~3K0.95×
12Schleswig-Holstein~2K0.95×
13Saarland<1K0.92×
14Thüringen~1K0.90×
15Brandenburg~2K0.88×
16Sachsen-Anhalt~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Tove Lo, Germany
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tove Lo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tove Lo audience
#·InterestCategoryAffinity×
01TelepathyHealth33.79×
02QiblaPolitics & Society30.07×
03Alexandros (band)Music & Radio26.73×
04Charli XCXMusic & Radio20.89×
05SOPHIEMusic & Radio20.89×
06Madison BeerMusic & Radio17.03×
07VOILÀMusic & Radio16.61×
08Hailee SteinfeldMovies & TV13.91×
09Kim PetrasMusic & Radio13.05×
10HalseyMusic & Radio11.65×
11Chappell RoanMusic & Radio11.56×
12Sabaton (band)Music & Radio10.19×
13Sabrina CarpenterMusic & Radio8.30×
14Lana Del ReyMusic & Radio7.67×
15Zara LarssonMusic & Radio7.47×
16DiddyMusic & Radio6.48×
17Billie EilishMusic & Radio6.10×
18Nelly FurtadoMusic & Radio5.54×
19Michael JacksonMusic & Radio2.25×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tove Lo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tove Lo audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.30×
Risk AppetiteTHRILL1.30×
MindfulnessBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tove Lo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
CreativityOPEN0.91×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tove Lo have in Germany?

Tove Lo has an estimated audience of 62,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tove Lo fans?

63.9% of Tove Lo fans are female, 36.1% are male, with an average age of 24.7 years.

03

Which brands do Tove Lo fans like most?

Tove Lo fans show strongest brand affinity for Madison Beer (17.03×), Charli XCX (20.89×), and Sabrina Carpenter (8.3×) over the country average.

04

Where do Tove Lo fans live in Germany?

Tove Lo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~10K), and Baden-Württemberg (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Tove Lo fans also like?

Beyond Tove Lo itself, the audience over-indexes on Charli XCX (20.89×), Sabrina Carpenter (8.3×), Sports (1.91×), and Hailee Steinfeld (13.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Tove Lo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tove Lo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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