Rascasse Audience Intelligence

Diddy Audience in Germany

A data profile of the people who buy, follow and care about Diddy in Germany — modelled from more than twelve digital signal sources. Diddy has an estimated audience of 962,455 people in Germany.

#21among Hip hop in Germany#966among Person in Germany#666in Music & Radio

The average Diddy fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bone Thugs-n-Harmony, Ja Rule, Table Tennis World Cup, with strongest over-indexing on Bone Thugs-n-Harmony (656.36× the country average).

Demographically, the Diddy audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diddy fan in Germany is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Bone Thugs-n-Harmony.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diddy profile in Germany.

Audience size
962K
in Germany
Gender
51.8%♀
48.2% male
Age
36.8
average years
Country rank
#6763
Person in Germany
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diddy fans

51.8% are female, 48.2% are male, average age 36.8.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Diddy audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age36.8
Estimated audience size962,455
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Diddy audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4917%
50+16%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Diddy audience comes from Germany.

Worldwide audience distribution share by country for Diddy
CountryShare
United States54.8%
United Kingdom6.6%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diddy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diddy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.27×
02Nordrhein-Westfalen~300K1.23×
03Hamburg~30K1.21×
04Hessen~100K1.16×
05Berlin~60K1.11×
06Baden-Württemberg~200K1.10×
07Rheinland-Pfalz~70K1.10×
08Bayern~200K1.09×
09Niedersachsen~100K1.00×
10Schleswig-Holstein~40K1.00×
11Thüringen~30K0.93×
12Saarland~10K0.91×
13Brandenburg~30K0.78×
14Mecklenburg-Vorpommern~20K0.76×
15Sachsen~40K0.72×
16Sachsen-Anhalt~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Diddy, Germany
0.70×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diddy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diddy audience
#·InterestCategoryAffinity×
01Bone Thugs-n-HarmonyMusic & Radio656.36×
02Ja RuleMusic & Radio197.51×
03Table Tennis World CupSports111.75×
04XzibitMusic & Radio103.34×
05FindmypastKids & Family57.45×
06FaithlessMusic & Radio43.38×
07Fat JoeMusic & Radio40.04×
08OutkastMusic & Radio34.32×
09NellyMusic & Radio30.24×
10TimbalandMusic & Radio27.37×
11AaliyahMusic & Radio26.56×
12BeckMusic & Radio20.00×
13Taraji P. HensonMovies & TV18.58×
14Jada Pinkett SmithMovies & TV15.66×
15Starship Troopers (film)Movies & TV15.39×
16Danny DeVitoMovies & TV13.24×
17Cyndi LauperMusic & Radio12.78×
18Jack WhiteMovies & TV10.97×
19Robert PattinsonMovies & TV8.50×
20Whitney HoustonMusic & Radio6.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diddy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diddy audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.58×
Family OrientationCONSERVATISM1.49×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diddy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
SustainabilityBALANCE0.77×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diddy have in Germany?

Diddy has an estimated audience of 962,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diddy fans?

51.8% of Diddy fans are female, 48.2% are male, with an average age of 36.8 years.

03

Which brands do Diddy fans like most?

Diddy fans show strongest brand affinity for Bone Thugs-n-Harmony (656.36×), Ja Rule (197.51×), and Table Tennis World Cup (111.75×) over the country average.

04

Where do Diddy fans live in Germany?

Diddy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diddy fans also like?

Beyond Diddy itself, the audience over-indexes on Ja Rule (197.51×), Table Tennis World Cup (111.75×), Xzibit (103.34×), and Nelly (30.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Diddy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diddy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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