Rascasse Audience Intelligence

Bing Maps Audience in United States

A data profile of the people who buy, follow and care about Bing Maps in United States — modelled from more than twelve digital signal sources. Bing Maps has an estimated audience of 1,093,994 people in United States.

#685among Website / Newspaper / Magazine in United States#259in Internet & Social Media

The average Bing Maps fan in United States is 30.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Radio, Innovation, Public transport, with strongest over-indexing on Radio (3.88× the country average).

Demographically, the Bing Maps audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bing Maps fan in United States is balanced, around 30.6 years old, with strong Spirituality tendencies and a notable affinity for Radio.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bing Maps profile in United States.

Audience size
1.1M
in United States
Gender
48.5%♀
51.5% male
Age
30.6
average years
Country rank
#22273
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bing Maps

48.5% are female, 51.5% are male, average age 30.6.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Bing Maps audience in United States
MetricValue
Female48.5%
Male51.5%
Average age30.6
Estimated audience size1,093,994
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Bing Maps audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3912%
40-4911%
50+9%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Bing Maps audience comes from United States.

Worldwide audience distribution share by country for Bing Maps
CountryShare
United States20.7%
China15.4%
United Kingdom11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bing Maps audience in United States is strongest.

Fig. 05

Top regions by affinity

Bing Maps fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~8K1.73×
02Minnesota~30K1.55×
03Maine~6K1.50×
04Wisconsin~30K1.48×
05Connecticut~20K1.35×
06Montana~4K1.35×
07Pennsylvania~50K1.34×
08South Dakota~3K1.24×
09Virginia~30K1.20×
10Michigan~40K1.16×
11Washington~30K1.16×
12Alaska~3K1.15×
13Maryland~20K1.14×
14North Dakota~3K1.13×
15Ohio~40K1.11×
16Mississippi~10K1.10×
17Massachusetts~20K1.09×
18Arkansas~10K1.09×
19Vermont~2K1.09×
20Tennessee~30K1.07×
21Rhode Island~4K1.06×
22West Virginia~6K1.04×
23Georgia~40K1.01×
24New Jersey~30K0.97×
25North Carolina~30K0.96×
26Iowa~9K0.96×
27Oklahoma~10K0.94×
28Idaho~6K0.94×
29New York~60K0.92×
30South Carolina~20K0.92×
31Alabama~20K0.92×
32Oregon~10K0.92×
33Kansas~8K0.91×
34Florida~70K0.90×
35Missouri~20K0.90×
36Texas~90K0.85×
37Kentucky~10K0.84×
38Indiana~20K0.83×
39Louisiana~10K0.83×
40Nebraska~5K0.81×
41Delaware~3K0.81×
42Colorado~10K0.80×
43Illinois~30K0.78×
44Arizona~20K0.77×
45New Mexico~4K0.76×
46Washington, District of Columbia~3K0.72×
47Utah~7K0.69×
48California~80K0.65×
49Nevada~6K0.54×
50Hawaii~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Bing Maps, United States
0.49×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bing Maps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bing Maps audience
#·InterestCategoryAffinity×
01BiometricsBusiness & Career20.18×
02Information privacyTechnology & Electronics17.21×
03Virtual private networkTechnology & Electronics16.89×
04StatisticsBusiness & Career7.87×
05Data scienceBusiness & Career7.00×
06Elon MuskBusiness & Career6.49×
07BBCMovies & TV6.35×
08JudaismPolitics & Society5.72×
09Public transportCars & Mobility5.00×
10Crime fictionLiterature4.88×
11InnovationBusiness & Career4.42×
12RadioTechnology & Electronics3.88×
13ActivismPolitics & Society3.75×
14Rail transportTravel & Leisure3.57×
15Cloud computingTechnology & Electronics2.98×
16BiblePolitics & Society2.56×
17Wendy'sFood & Beverages2.33×
18RedditInternet & Social Media1.94×
19T-MobileTechnology & Electronics1.91×
20CNNMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bing Maps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bing Maps audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.24×
Early Adopter MentalityPOWER2.49×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bing Maps audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.31×
Family OrientationCONSERVATISM0.34×
TravellingTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bing Maps have in United States?

Bing Maps has an estimated audience of 1,093,994 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bing Maps fans?

48.5% of Bing Maps fans are female, 51.5% are male, with an average age of 30.6 years.

03

Which brands do Bing Maps fans like most?

Bing Maps fans show strongest brand affinity for Radio (3.88×), Innovation (4.42×), and Public transport (5×) over the country average.

04

Where do Bing Maps fans live in United States?

Bing Maps fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bing Maps fans also like?

Beyond Bing Maps itself, the audience over-indexes on Innovation (4.42×), Public transport (5×), Activism (3.75×), and Virtual private network (16.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Bing Maps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bing Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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