Chalet Audience in Germany
Chalet has an estimated audience of 1,002,152 people in Germany. 57.1% are female, 42.9% are male, average age 41.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Chalet fan in Germany is 41.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Chalet audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Chalet fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.8 |
| Estimated audience size | 1,002,152 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 263,663 | 1.64× |
| Nordrhein-Westfalen | 255,537 | 1.17× |
| Baden-Württemberg | 198,245 | 1.45× |
| Hessen | 101,851 | 1.33× |
| Niedersachsen | 88,013 | 0.9× |
| Rheinland-Pfalz | 57,965 | 1.15× |
| Sachsen | 47,088 | 0.96× |
| Berlin | 40,458 | 0.9× |
| Thüringen | 26,970 | 1.06× |
| Brandenburg | 25,076 | 0.81× |
| Schleswig-Holstein | 24,854 | 0.69× |
| Sachsen-Anhalt | 21,365 | 0.82× |
| Hamburg | 18,204 | 0.8× |
| Mecklenburg-Vorpommern | 14,206 | 0.74× |
| Saarland | 10,990 | 0.89× |
| Bremen | 5,820 | 0.68× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.06 |
| Design Affinity | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.5 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.46 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.5% |
| United States | 9.0% |
| Egypt | 8.4% |
See Chalet audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chalet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.