Chalet Audience in United States
Chalet has an estimated audience of 1,491,128 people in United States. 56.4% are female, 43.6% are male, average age 41.0. Top regions: Illinois, California, Texas.
The average Chalet fan in United States is 41.0 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Demographically, the Chalet audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Chalet fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.0 |
| Estimated audience size | 1,491,128 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 165,632 | 3.33× |
| California | 153,844 | 0.94× |
| Texas | 120,258 | 0.94× |
| New York | 96,169 | 1.15× |
| Florida | 82,776 | 0.82× |
| Pennsylvania | 44,066 | 0.88× |
| Indiana | 42,546 | 1.56× |
| Ohio | 42,289 | 0.92× |
| Georgia | 39,138 | 0.85× |
| North Carolina | 38,008 | 0.85× |
| Michigan | 36,554 | 0.94× |
| New Jersey | 35,654 | 0.94× |
| Virginia | 34,886 | 0.96× |
| Washington | 33,149 | 1.11× |
| Colorado | 29,569 | 1.26× |
| Tennessee | 29,494 | 0.99× |
| Massachusetts | 28,841 | 0.98× |
| Arizona | 25,015 | 0.82× |
| Missouri | 23,389 | 0.97× |
| Wisconsin | 21,924 | 0.98× |
| Maryland | 21,675 | 0.85× |
| Minnesota | 21,383 | 1× |
| Alabama | 20,102 | 0.97× |
| Oregon | 20,074 | 1.17× |
| Kentucky | 18,999 | 1.02× |
| South Carolina | 17,223 | 0.77× |
| Louisiana | 17,030 | 0.89× |
| Connecticut | 13,435 | 0.9× |
| Utah | 13,092 | 0.98× |
| Oklahoma | 12,814 | 0.77× |
| Kansas | 11,506 | 0.98× |
| Iowa | 10,853 | 0.88× |
| Mississippi | 10,003 | 0.81× |
| Nevada | 9,677 | 0.67× |
| Arkansas | 9,492 | 0.77× |
| Montana | 7,219 | 1.74× |
| Idaho | 6,345 | 0.85× |
| Maine | 5,863 | 1.1× |
| West Virginia | 5,807 | 0.84× |
| Nebraska | 5,706 | 0.76× |
| New Hampshire | 5,612 | 0.96× |
| New Mexico | 5,547 | 0.74× |
| Hawaii | 5,299 | 0.83× |
| Washington, District of Columbia | 5,261 | 1.17× |
| Alaska | 4,531 | 1.42× |
| Rhode Island | 3,901 | 0.82× |
| Vermont | 3,333 | 1.27× |
| Delaware | 2,935 | 0.71× |
| South Dakota | 2,709 | 0.79× |
| North Dakota | 2,066 | 0.67× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Travelling | THRILL | 1.28 |
| Family Orientation | CONSERVATISM | 1.27 |
| Spirituality | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.5% |
| United States | 9.0% |
| Egypt | 8.4% |
See Chalet audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chalet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.