A data profile of the people who buy, follow and care about Der Pass in Germany — modelled from more than twelve digital signal sources. Der Pass has an estimated audience of 588,587 people in Germany.
The average Der Pass fan in Germany is 45.6 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Das Boot, Christoph Waltz, Christian Ulmen, with strongest over-indexing on Das Boot (85.28× the country average).
Demographically, the Der Pass audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Der Pass fan in Germany is more male, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Das Boot.
The key figures that characterise the Der Pass profile in Germany.
44.4% are female, 55.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 45.6 |
| Estimated audience size | 588,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 33% |
of the worldwide Der Pass audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 66.4% |
| Austria | 10.5% |
| France | 4.3% |
Where the Der Pass audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.44× | |
| 02 | Sachsen | ~30K | 1.04× | |
| 03 | Hessen | ~50K | 1.03× | |
| 04 | Niedersachsen | ~60K | 1.02× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.01× | |
| 06 | Rheinland-Pfalz | ~30K | 1.01× | |
| 07 | Berlin | ~30K | 1.01× | |
| 08 | Hamburg | ~10K | 0.99× | |
| 09 | Baden-Württemberg | ~80K | 0.97× | |
| 10 | Schleswig-Holstein | ~20K | 0.96× | |
| 11 | Thüringen | ~20K | 0.96× | |
| 12 | Saarland | ~7K | 0.96× | |
| 13 | Brandenburg | ~20K | 0.92× | |
| 14 | Bremen | ~5K | 0.92× | |
| 15 | Sachsen-Anhalt | ~10K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.89× |
The strongest cross-interests of the Der Pass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Closer | Movies & TV | 92.53× | ||
| 02 | Das Boot | Movies & TV | 85.28× | ||
| 03 | Boston Legal | Movies & TV | 74.25× | ||
| 04 | YouTube Red | Movies & TV | 53.49× | ||
| 05 | Christoph Waltz | Movies & TV | 45.97× | ||
| 06 | Perry Mason (TV series) | Movies & TV | 39.32× | ||
| 07 | The Strain (TV series) | Movies & TV | 26.62× | ||
| 08 | Patriotism | Politics & Society | 26.03× | ||
| 09 | Big Fish | Movies & TV | 23.92× | ||
| 10 | Donnie Darko | Movies & TV | 23.02× | ||
| 11 | World War Z (film) | Movies & TV | 21.83× | ||
| 12 | The Man in the High Castle | Movies & TV | 18.88× | ||
| 13 | Eyes Wide Shut | Movies & TV | 16.47× | ||
| 14 | Emilia Schüle | Movies & TV | 15.46× | ||
| 15 | Axel Prahl | Movies & TV | 13.57× | ||
| 16 | Nora Tschirner | Movies & TV | 12.76× | ||
| 17 | Karoline Herfurth | Movies & TV | 12.02× | ||
| 18 | Christian Ulmen | Movies & TV | 11.89× | ||
| 19 | Jan Josef Liefers | Movies & TV | 11.42× | ||
| 20 | Tagesschau | Movies & TV | 2.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.02× | |
| Patriotism | CONSERVATISM | 1.95× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Sports Activity | POWER | 0.73× | |
| Sustainability | BALANCE | 0.85× |
Der Pass has an estimated audience of 588,587 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
44.4% of Der Pass fans are female, 55.6% are male, with an average age of 45.6 years.
Der Pass fans show strongest brand affinity for Das Boot (85.28×), Christoph Waltz (45.97×), and Christian Ulmen (11.89×) over the country average.
Der Pass fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Der Pass itself, the audience over-indexes on Christoph Waltz (45.97×), Christian Ulmen (11.89×), The Closer (92.53×), and YouTube Red (53.49×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Der Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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