Der Pass Audience in Germany
Der Pass has an estimated audience of 578,384 people in Germany. 52.4% are female, 47.6% are male, average age 43.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kuopio, Kalidou Koulibaly, Theocracy, Personalised Gifts, Preacher (comics).
The average Der Pass fan in Germany is 43.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kuopio, Kalidou Koulibaly, Theocracy, with strongest over-indexing on Kuopio (107.06× the country average). Demographically, the Der Pass audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Der Pass fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.9 |
| Estimated audience size | 578,384 |
Audience persona
The typical Der Pass fan in Germany is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Kuopio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 136,144 | 1.46× |
| Nordrhein-Westfalen | 131,104 | 1.04× |
| Baden-Württemberg | 77,507 | 0.98× |
| Niedersachsen | 57,701 | 1.03× |
| Hessen | 46,437 | 1.05× |
| Sachsen | 29,552 | 1.04× |
| Rheinland-Pfalz | 29,496 | 1.02× |
| Berlin | 27,506 | 1.06× |
| Schleswig-Holstein | 19,713 | 0.95× |
| Brandenburg | 16,113 | 0.9× |
| Thüringen | 13,591 | 0.92× |
| Sachsen-Anhalt | 13,130 | 0.88× |
| Hamburg | 13,055 | 1× |
| Mecklenburg-Vorpommern | 9,507 | 0.86× |
| Saarland | 6,546 | 0.92× |
| Bremen | 4,385 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kuopio | 107.06× | Travel & Leisure |
| Kalidou Koulibaly | 136.03× | Sports |
| Theocracy | 58.24× | Music & Radio |
| Personalised Gifts | 6.31× | Home & Garden |
| Preacher (comics) | 9.27× | Literature |
| Oral, Kazakhstan | 10.26× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.61× | News |
| Mustard seed | 11.51× | Food & Beverages |
| The Client (1994 film) | 7.33× | Movies & TV |
| Urban Outfitters | 1.6× | Shopping |
| Zagreb | 3.71× | Travel & Leisure |
| Israel | 1.54× | Travel & Leisure |
| Moroccan riad | 4.5× | Politics & Society |
| Snow White (Fables) | 1.62× | Literature |
| Ho, Ghana | 2.85× | Travel & Leisure |
| Esra Erol | 3.44× | Movies & TV |
| The Nice Guys | 3.2× | Movies & TV |
| Figure painting (hobby) | 2.4× | Arts & Culture |
| Yamoussoukro | 10.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Tradition | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.44 |
| Pet Ownership | JOY | 1.28 |
| Need for Security | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.9% |
| Austria | 13.1% |
| United Kingdom | 2.3% |
See Der Pass audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Der Pass have in Germany?
Der Pass has an estimated audience of 578,384 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Der Pass fans?
52.4% of Der Pass fans are female, 47.6% are male, with an average age of 43.9 years.
Which brands do Der Pass fans like most?
Der Pass fans show strongest brand affinity for Kuopio (107.06×), Kalidou Koulibaly (136.03×), and Theocracy (58.24×) over the country average.
Where do Der Pass fans live in Germany?
Der Pass fans in Germany are most concentrated in Bayern (reach 136,144), Nordrhein-Westfalen (reach 131,104), and Baden-Württemberg (reach 77,507). These three regions account for the largest share of the active audience.
What other brands do Der Pass fans also like?
Beyond Der Pass itself, the audience over-indexes on Kalidou Koulibaly (136.03×), Theocracy (58.24×), Personalised Gifts (6.31×), and Preacher (comics) (9.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.