A data profile of the people who buy, follow and care about Die Amigos in Germany — modelled from more than twelve digital signal sources. Die Amigos has an estimated audience of 454,080 people in Germany.
The average Die Amigos fan in Germany is 52.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Andy Borg, Stefan Mross, Semino Rossi, with strongest over-indexing on Andy Borg (17.21× the country average).
Demographically, the Die Amigos audience skews more female with an average age of 52.4, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Amigos fan in Germany is more female, around 52.4 years old, with strong Tradition tendencies and a notable affinity for Andy Borg.
The key figures that characterise the Die Amigos profile in Germany.
66.4% are female, 33.6% are male, average age 52.4.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 52.4 |
| Estimated audience size | 454,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 4% | |
| 30-39 | 10% | |
| 40-49 | 26% | |
| 50+ | 57% |
of the worldwide Die Amigos audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 82.4% |
| Austria | 9.2% |
| Switzerland | 2.8% |
Where the Die Amigos audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~20K | 1.50× | |
| 02 | Sachsen-Anhalt | ~20K | 1.41× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.28× | |
| 04 | Sachsen | ~30K | 1.26× | |
| 05 | Brandenburg | ~20K | 1.10× | |
| 06 | Hessen | ~40K | 1.07× | |
| 07 | Niedersachsen | ~50K | 1.04× | |
| 08 | Rheinland-Pfalz | ~20K | 1.03× | |
| 09 | Nordrhein-Westfalen | ~90K | 0.91× | |
| 10 | Saarland | ~5K | 0.91× | |
| 11 | Bayern | ~70K | 0.90× | |
| 12 | Schleswig-Holstein | ~10K | 0.87× | |
| 13 | Baden-Württemberg | ~50K | 0.86× | |
| 14 | Hamburg | ~7K | 0.70× | |
| 15 | Bremen | ~3K | 0.70× | |
| 16 | Berlin | ~10K | 0.61× |
The strongest cross-interests of the Die Amigos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kastelruther Spatzen | Music & Radio | 20.98× | ||
| 02 | Hansi Hinterseer | Music & Radio | 18.21× | ||
| 03 | Andy Borg | Music & Radio | 17.21× | ||
| 04 | Semino Rossi | Music & Radio | 17.14× | ||
| 05 | Stefanie Hertel | Music & Radio | 15.01× | ||
| 06 | Stefan Mross | Music & Radio | 14.74× | ||
| 07 | Amigos | Music & Radio | 14.53× | ||
| 08 | Bernhard Brink | Music & Radio | 13.86× | ||
| 09 | Claudia Jung | Music & Radio | 12.28× | ||
| 10 | Ireen Sheer | Music & Radio | 11.65× | ||
| 11 | DJ Ötzi | Music & Radio | 11.14× | ||
| 12 | Sentimental ballad | Music & Radio | 10.71× | ||
| 13 | Wolfgang Petry | Music & Radio | 7.17× | ||
| 14 | Andrea Berg | Music & Radio | 6.98× | ||
| 15 | Florian Silbereisen | Music & Radio | 6.71× | ||
| 16 | Michelle | Music & Radio | 6.15× | ||
| 17 | Beatrice Egli | Music & Radio | 5.83× | ||
| 18 | Roland Kaiser | Music & Radio | 5.51× | ||
| 19 | Schlager music | Music & Radio | 4.09× | ||
| 20 | Helene Fischer | Music & Radio | 3.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Pet Ownership | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.45× | |
| Design Affinity | PREMIUM | 0.48× | |
| Early Adopter Mentality | POWER | 0.53× |
Die Amigos has an estimated audience of 454,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.4% of Die Amigos fans are female, 33.6% are male, with an average age of 52.4 years.
Die Amigos fans show strongest brand affinity for Andy Borg (17.21×), Stefan Mross (14.74×), and Semino Rossi (17.14×) over the country average.
Die Amigos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Die Amigos itself, the audience over-indexes on Stefan Mross (14.74×), Semino Rossi (17.14×), Kastelruther Spatzen (20.98×), and Stefanie Hertel (15.01×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Die Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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