Die Amigos Audience in Germany
Die Amigos has an estimated audience of 452,871 people in Germany. 66.4% are female, 33.6% are male, average age 52.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Andy Borg, Stefan Mross, Semino Rossi, Kastelruther Spatzen, Stefanie Hertel.
The average Die Amigos fan in Germany is 52.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Andy Borg, Stefan Mross, Semino Rossi, with strongest over-indexing on Andy Borg (17.21× the country average). Demographically, the Die Amigos audience skews more female with an average age of 52.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Die Amigos fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 52.4 |
| Estimated audience size | 452,871 |
Audience persona
The typical Die Amigos fan in Germany is more female, around 52.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Andy Borg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,000 | 0.97× |
| Bayern | 69,528 | 0.96× |
| Baden-Württemberg | 53,618 | 0.87× |
| Niedersachsen | 45,031 | 1.02× |
| Hessen | 38,278 | 1.11× |
| Sachsen | 26,877 | 1.21× |
| Rheinland-Pfalz | 24,482 | 1.08× |
| Thüringen | 17,139 | 1.49× |
| Brandenburg | 15,405 | 1.1× |
| Sachsen-Anhalt | 14,923 | 1.27× |
| Schleswig-Holstein | 14,246 | 0.88× |
| Berlin | 12,764 | 0.63× |
| Mecklenburg-Vorpommern | 11,043 | 1.28× |
| Hamburg | 7,311 | 0.71× |
| Saarland | 4,914 | 0.88× |
| Bremen | 2,134 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andy Borg | 17.21× | Music & Radio |
| Stefan Mross | 14.74× | Music & Radio |
| Semino Rossi | 17.14× | Music & Radio |
| Kastelruther Spatzen | 20.98× | Music & Radio |
| Stefanie Hertel | 15.01× | Music & Radio |
| Florian Silbereisen | 6.71× | Music & Radio |
| Hansi Hinterseer | 18.21× | Music & Radio |
| Bernhard Brink | 13.86× | Music & Radio |
| Roland Kaiser | 5.51× | Music & Radio |
| Michelle | 6.15× | Music & Radio |
| Amigos | 14.53× | Music & Radio |
| DJ Ötzi | 11.14× | Music & Radio |
| Sentimental ballad | 10.71× | Music & Radio |
| Andrea Berg | 6.98× | Music & Radio |
| Helene Fischer | 3.87× | Music & Radio |
| Beatrice Egli | 5.83× | Music & Radio |
| Schlager music | 4.09× | Music & Radio |
| Claudia Jung | 12.28× | Music & Radio |
| Ireen Sheer | 11.65× | Music & Radio |
| Tom Gaebel | 17.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.1 |
| Pet Ownership | JOY | 1.09 |
| Community Orientation | OPEN | 1.07 |
| Tradition | CONSERVATISM | 1 |
| Price Sensitivity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.6% |
| Austria | 9.2% |
| Switzerland | 2.8% |
See Die Amigos audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Die Amigos have in Germany?
Die Amigos has an estimated audience of 452,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Amigos fans?
66.4% of Die Amigos fans are female, 33.6% are male, with an average age of 52.4 years.
Which brands do Die Amigos fans like most?
Die Amigos fans show strongest brand affinity for Andy Borg (17.21×), Stefan Mross (14.74×), and Semino Rossi (17.14×) over the country average.
Where do Die Amigos fans live in Germany?
Die Amigos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,000), Bayern (reach 69,528), and Baden-Württemberg (reach 53,618). These three regions account for the largest share of the active audience.
What other brands do Die Amigos fans also like?
Beyond Die Amigos itself, the audience over-indexes on Stefan Mross (14.74×), Semino Rossi (17.14×), Kastelruther Spatzen (20.98×), and Stefanie Hertel (15.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Amigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.