A data profile of the people who buy, follow and care about Digiturk in Germany — modelled from more than twelve digital signal sources. Digiturk has an estimated audience of 227,645 people in Germany.
The average Digiturk fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.
Top brand affinities include Fanatik, Galatasaray S.K., Trabzonspor, with strongest over-indexing on Fanatik (30.85× the country average).
Demographically, the Digiturk audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Digiturk fan in Germany is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Fanatik.
The key figures that characterise the Digiturk profile in Germany.
60.5% are female, 39.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.4 |
| Estimated audience size | 227,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 18% |
of the worldwide Digiturk audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 4.0% |
| France | 1.1% |
| Netherlands | 0.9% |
Where the Digiturk audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 2.65× | |
| 02 | Baden-Württemberg | ~60K | 1.92× | |
| 03 | Nordrhein-Westfalen | ~80K | 1.54× | |
| 04 | Berlin | ~10K | 1.33× | |
| 05 | Hamburg | ~6K | 1.25× | |
| 06 | Bremen | ~2K | 1.19× | |
| 07 | Bayern | ~40K | 1.13× | |
| 08 | Rheinland-Pfalz | ~10K | 1.06× | |
| 09 | Niedersachsen | ~20K | 1.03× | |
| 10 | Saarland | ~2K | 0.86× | |
| 11 | Schleswig-Holstein | ~7K | 0.81× | |
| 12 | Sachsen-Anhalt | ~5K | 0.79× | |
| 13 | Mecklenburg-Vorpommern | ~3K | 0.79× | |
| 14 | Thüringen | ~5K | 0.78× | |
| 15 | Brandenburg | ~5K | 0.71× | |
| 16 | Sachsen | ~7K | 0.63× |
The strongest cross-interests of the Digiturk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beyaz Show | Movies & TV | 75.06× | ||
| 02 | Turkcell | Technology & Electronics | 43.80× | ||
| 03 | Hadise | Music & Radio | 43.01× | ||
| 04 | Trabzon | Travel & Leisure | 38.13× | ||
| 05 | Esra Erol | Movies & TV | 33.70× | ||
| 06 | Fanatik | News | 30.85× | ||
| 07 | Star TV (Turkey) | Movies & TV | 20.27× | ||
| 08 | Kanal D | Movies & TV | 19.51× | ||
| 09 | Tarkan (singer) | Music & Radio | 16.13× | ||
| 10 | Sözcü | News | 15.20× | ||
| 11 | Hürriyet | News | 15.06× | ||
| 12 | Trabzonspor | Sports | 14.46× | ||
| 13 | TRT 1 | Movies & TV | 14.24× | ||
| 14 | Habertürk | News | 13.09× | ||
| 15 | Milliyet | News | 12.80× | ||
| 16 | Süper Lig | Sports | 12.76× | ||
| 17 | Cumhuriyet | News | 12.31× | ||
| 18 | Fenerbahçe Men's Basketball | Sports | 10.92× | ||
| 19 | Galatasaray S.K. | Sports | 10.32× | ||
| 20 | Fenerbahçe S.K. | Sports | 8.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.07× | |
| Price Sensitivity | PREMIUM | 2.04× | |
| Creativity | OPEN | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.03× | |
| Tradition | CONSERVATISM | 1.08× | |
| Sports Activity | POWER | 1.09× |
Digiturk has an estimated audience of 227,645 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
60.5% of Digiturk fans are female, 39.5% are male, with an average age of 40.4 years.
Digiturk fans show strongest brand affinity for Fanatik (30.85×), Galatasaray S.K. (10.32×), and Trabzonspor (14.46×) over the country average.
Digiturk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Digiturk itself, the audience over-indexes on Galatasaray S.K. (10.32×), Trabzonspor (14.46×), Trabzon (38.13×), and Star TV (Turkey) (20.27×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Digiturk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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