Halifax Audience in Germany
Halifax has an estimated audience of 345,698 people in Germany. 51.9% are female, 48.1% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harvey Mudd College, Software engineer, Ketchum, Idaho, Brigham Young University–Hawaii, Goon.
The average Halifax fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harvey Mudd College, Software engineer, Ketchum, Idaho, with strongest over-indexing on Harvey Mudd College (122.79× the country average). Demographically, the Halifax audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Halifax fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.8 |
| Estimated audience size | 345,698 |
Audience persona
The typical Halifax fan in Germany is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Harvey Mudd College.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,279 | 1.06× |
| Bayern | 61,118 | 1.1× |
| Baden-Württemberg | 50,951 | 1.08× |
| Hessen | 41,676 | 1.58× |
| Niedersachsen | 33,365 | 0.99× |
| Rheinland-Pfalz | 18,139 | 1.05× |
| Berlin | 18,116 | 1.17× |
| Sachsen | 14,043 | 0.83× |
| Schleswig-Holstein | 12,870 | 1.04× |
| Hamburg | 10,196 | 1.31× |
| Brandenburg | 8,326 | 0.78× |
| Thüringen | 6,116 | 0.69× |
| Sachsen-Anhalt | 5,620 | 0.63× |
| Mecklenburg-Vorpommern | 4,954 | 0.75× |
| Bremen | 3,510 | 1.19× |
| Saarland | 3,233 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harvey Mudd College | 122.79× | Business & Career |
| Software engineer | 40.55× | Technology & Electronics |
| Ketchum, Idaho | 71.89× | Travel & Leisure |
| Brigham Young University–Hawaii | 78.03× | Business & Career |
| Goon | 12.14× | Movies & TV |
| Jalebi | 17.07× | Food & Beverages |
| Building insulation | 5.41× | Home & Garden |
| Rajshahi | 90.86× | Travel & Leisure |
| Weimar Republic | 6.22× | Politics & Society |
| Christmas Gift | 1.9× | Kids & Family |
| Stradivarius | 1.75× | Shopping |
| Kodi (software) | 3.03× | Technology & Electronics |
| Tuscany | 4.56× | Travel & Leisure |
| Knoll (company) | 6.74× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.81× | Music & Radio |
| Handmade Gifts | 1.6× | Kids & Family |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Figure painting (hobby) | 2.96× | Arts & Culture |
| Noirmoutier-en-l'Île | 15.21× | Travel & Leisure |
| Medieval fantasy | 7.35× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.93 |
| Urban Lifestyle | OPEN | 1.7 |
| Sports Activity | POWER | 1.65 |
| Indulgence | JOY | 1.62 |
| Quality Awareness | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 83.3% |
| Canada | 5.9% |
| United States | 3.4% |
See Halifax audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
Frequently asked questions
How many fans does Halifax have in Germany?
Halifax has an estimated audience of 345,698 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Halifax fans?
51.9% of Halifax fans are female, 48.1% are male, with an average age of 42.8 years.
Which brands do Halifax fans like most?
Halifax fans show strongest brand affinity for Harvey Mudd College (122.79×), Software engineer (40.55×), and Ketchum, Idaho (71.89×) over the country average.
Where do Halifax fans live in Germany?
Halifax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,279), Bayern (reach 61,118), and Baden-Württemberg (reach 50,951). These three regions account for the largest share of the active audience.
What other brands do Halifax fans also like?
Beyond Halifax itself, the audience over-indexes on Software engineer (40.55×), Ketchum, Idaho (71.89×), Brigham Young University–Hawaii (78.03×), and Goon (12.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Halifax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.