Halifax Audience in Germany
Halifax has an estimated audience of 345,698 people in Germany. 51.9% are female, 48.1% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: High School DxD, Vagabond (manga), Kiki's Delivery Service, Styx (band), True Romance.
The average Halifax fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include High School DxD, Vagabond (manga), Kiki's Delivery Service, with strongest over-indexing on High School DxD (122.79× the country average). Demographically, the Halifax audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Halifax fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.8 |
| Estimated audience size | 345,698 |
Audience persona
The typical Halifax fan in Germany is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for High School DxD.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,279 | 1.06× |
| Bayern | 61,118 | 1.1× |
| Baden-Württemberg | 50,951 | 1.08× |
| Hessen | 41,676 | 1.58× |
| Niedersachsen | 33,365 | 0.99× |
| Rheinland-Pfalz | 18,139 | 1.05× |
| Berlin | 18,116 | 1.17× |
| Sachsen | 14,043 | 0.83× |
| Schleswig-Holstein | 12,870 | 1.04× |
| Hamburg | 10,196 | 1.31× |
| Brandenburg | 8,326 | 0.78× |
| Thüringen | 6,116 | 0.69× |
| Sachsen-Anhalt | 5,620 | 0.63× |
| Mecklenburg-Vorpommern | 4,954 | 0.75× |
| Bremen | 3,510 | 1.19× |
| Saarland | 3,233 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| High School DxD | 122.79× | Movies & TV |
| Vagabond (manga) | 92.55× | Literature |
| Kiki's Delivery Service | 90.86× | Movies & TV |
| Styx (band) | 78.03× | Music & Radio |
| True Romance | 71.89× | Movies & TV |
| Brenda Song | 47.44× | Fashion & Accessoires |
| The Perks of Being a Wallflower (film) | 51.04× | Movies & TV |
| Eyes Wide Shut | 22.06× | Movies & TV |
| Satire | 7.4× | Literature |
| Benidorm | 55.21× | Travel & Leisure |
| Suzuka Circuit | 88.92× | Sports |
| Bayonetta | 58.38× | Games |
| Country rap | 7.76× | Music & Radio |
| Chris Evans (actor) | 12.75× | Movies & TV |
| German television comedy | 6.93× | Movies & TV |
| Jude Law | 12.46× | Movies & TV |
| Shane Dawson | 44.8× | Internet & Social Media |
| Tagesschau | 2.11× | Movies & TV |
| Madison Beer | 8.51× | Music & Radio |
| Billy Elliot the Musical | 361.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.93 |
| Urban Lifestyle | OPEN | 1.7 |
| Sports Activity | POWER | 1.65 |
| Indulgence | JOY | 1.62 |
| Quality Awareness | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 83.3% |
| Canada | 5.9% |
| United States | 3.4% |
See Halifax audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
Frequently asked questions
How many fans does Halifax have in Germany?
Halifax has an estimated audience of 345,698 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Halifax fans?
51.9% of Halifax fans are female, 48.1% are male, with an average age of 42.8 years.
Which brands do Halifax fans like most?
Halifax fans show strongest brand affinity for High School DxD (122.79×), Vagabond (manga) (92.55×), and Kiki's Delivery Service (90.86×) over the country average.
Where do Halifax fans live in Germany?
Halifax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,279), Bayern (reach 61,118), and Baden-Württemberg (reach 50,951). These three regions account for the largest share of the active audience.
What other brands do Halifax fans also like?
Beyond Halifax itself, the audience over-indexes on Vagabond (manga) (92.55×), Kiki's Delivery Service (90.86×), Styx (band) (78.03×), and True Romance (71.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Halifax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.