LVL UP Audience in Germany
LVL UP has an estimated audience of 703,567 people in Germany. 59.4% are female, 40.6% are male, average age 43.3. Top brand affinities: Rossmann, Pillow, Saving, Škoda Kodiaq, Jack White.
Top brand affinities include Rossmann, Pillow, Saving, with strongest over-indexing on Rossmann (1.63× the country average). Demographically, the LVL UP audience skews more female with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of LVL UP fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.3 |
| Estimated audience size | 703,567 |
Audience persona
The typical LVL UP fan in Germany is more female, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.63× | Shopping |
| Pillow | 1.83× | Home & Garden |
| Saving | 1.7× | Business & Career |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Jack White | 1.73× | Movies & TV |
| Mothercare | 1.6× | Kids & Family |
| Corfu (regional unit) | 2.47× | Travel & Leisure |
| Sixx | 2.38× | Movies & TV |
| Keeper (password manager) | 3.06× | Technology & Electronics |
| Emil Nolde | 3.51× | Arts & Culture |
| Home Delivery | 1.68× | Food & Beverages |
| Theocracy | 5.5× | Music & Radio |
| Vijesti.ba | 2.16× | News |
| Resident Evil: The Final Chapter | 7.55× | Movies & TV |
| Volvo V60 | 2.29× | Cars & Mobility |
| Free University of Berlin | 1.7× | Business & Career |
| Homesteading | 2.96× | Home & Garden |
| Metamorphoses | 1.52× | Literature |
| The Hunt (2012 film) | 2× | Movies & TV |
| Zamalek SC | 2.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.87 |
| Convenience Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.44 |
| Indulgence | JOY | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Germany | 15.9% |
| Brazil | 13.4% |
See LVL UP audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- Clowns (685,715)
How to read this data
Audience size is the estimated number of people in Germany who actively search for LVL UP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.