LVL UP Audience in Germany
LVL UP has an estimated audience of 703,567 people in Germany. 59.4% are female, 40.6% are male, average age 43.3. Top brand affinities: Google Maps, Tagesschau, Washing machine, Obi (store), Garden furniture.
Top brand affinities include Google Maps, Tagesschau, Washing machine, with strongest over-indexing on Google Maps (3.24× the country average). Demographically, the LVL UP audience skews more female with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of LVL UP fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.3 |
| Estimated audience size | 703,567 |
Audience persona
The typical LVL UP fan in Germany is more female, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 3.24× | Internet & Social Media |
| Tagesschau | 2.42× | Movies & TV |
| Washing machine | 6.85× | Home & Garden |
| Obi (store) | 2.16× | Shopping |
| Garden furniture | 4.01× | Home & Garden |
| Refrigerator | 3.69× | Home & Garden |
| Ornamental plant | 3.33× | Home & Garden |
| Family | 1.84× | Kids & Family |
| HVAC | 3.93× | Home & Garden |
| Hygiene | 2.97× | Beauty & Wellness |
| Grilling | 3.11× | Food & Beverages |
| Pets | 1.59× | Pets & Animals |
| Vacations | 2.16× | Travel & Leisure |
| Hardware store | 2.57× | Home & Garden |
| Aral AG | 1.88× | Cars & Mobility |
| Efficient energy use | 2.53× | Technology & Electronics |
| Kitchenware | 2.9× | Home & Garden |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| IKEA | 1.54× | Home & Garden |
| Solar power | 2.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.87 |
| Convenience Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.5 |
| Pet Ownership | JOY | 1.44 |
| Indulgence | JOY | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Germany | 15.9% |
| Brazil | 13.4% |
See LVL UP audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
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- Blacklisted (1,007,912)
- Belvedere (962,655)
- Clowns (685,715)
How to read this data
Audience size is the estimated number of people in Germany who actively search for LVL UP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.