A data profile of the people who buy, follow and care about LVL UP in United States — modelled from more than twelve digital signal sources. LVL UP has an estimated audience of 823,072 people in United States.
The average LVL UP fan in United States is 45.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kitchenware, Microwave oven, Natural gas, with strongest over-indexing on Kitchenware (4.5× the country average).
Demographically, the LVL UP audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical LVL UP fan in United States is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Kitchenware.
The key figures that characterise the LVL UP profile in United States.
60.2% are female, 39.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.4 |
| Estimated audience size | 823,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
Where the LVL UP audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~60K | 7.66× | |
| 02 | Missouri | ~30K | 2.44× | |
| 03 | Oregon | ~20K | 1.72× | |
| 04 | New York | ~60K | 1.29× | |
| 05 | Illinois | ~30K | 1.27× | |
| 06 | Pennsylvania | ~30K | 1.26× | |
| 07 | Georgia | ~30K | 1.23× | |
| 08 | Florida | ~60K | 1.18× | |
| 09 | Delaware | ~2K | 1.08× | |
| 10 | Alaska | ~2K | 1.08× | |
| 11 | Ohio | ~30K | 1.07× | |
| 12 | Minnesota | ~10K | 1.02× | |
| 13 | Texas | ~70K | 0.99× | |
| 14 | Utah | ~7K | 0.99× | |
| 15 | Maryland | ~10K | 0.98× | |
| 16 | Mississippi | ~6K | 0.93× | |
| 17 | California | ~80K | 0.87× | |
| 18 | Idaho | ~3K | 0.87× | |
| 19 | North Dakota | ~1K | 0.87× | |
| 20 | North Carolina | ~20K | 0.86× | |
| 21 | Michigan | ~20K | 0.85× | |
| 22 | Washington | ~10K | 0.85× | |
| 23 | South Carolina | ~10K | 0.85× | |
| 24 | Colorado | ~10K | 0.84× | |
| 25 | Washington, District of Columbia | ~2K | 0.84× | |
| 26 | South Dakota | ~2K | 0.84× | |
| 27 | New Mexico | ~3K | 0.83× | |
| 28 | Louisiana | ~8K | 0.82× | |
| 29 | Connecticut | ~6K | 0.81× | |
| 30 | Vermont | ~1K | 0.81× | |
| 31 | Indiana | ~10K | 0.80× | |
| 32 | Hawaii | ~3K | 0.80× | |
| 33 | New Hampshire | ~2K | 0.80× | |
| 34 | New Jersey | ~20K | 0.77× | |
| 35 | Tennessee | ~10K | 0.77× | |
| 36 | Wisconsin | ~9K | 0.77× | |
| 37 | Arkansas | ~5K | 0.77× | |
| 38 | Kansas | ~5K | 0.76× | |
| 39 | West Virginia | ~3K | 0.76× | |
| 40 | Montana | ~2K | 0.76× | |
| 41 | Iowa | ~5K | 0.75× | |
| 42 | Nebraska | ~3K | 0.75× | |
| 43 | Rhode Island | ~2K | 0.75× | |
| 44 | Virginia | ~10K | 0.73× | |
| 45 | Arizona | ~10K | 0.73× | |
| 46 | Massachusetts | ~10K | 0.73× | |
| 47 | Oklahoma | ~6K | 0.73× | |
| 48 | Kentucky | ~7K | 0.72× | |
| 49 | Maine | ~2K | 0.71× | |
| 50 | Alabama | ~8K | 0.69× |
The strongest cross-interests of the LVL UP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood-burning stove | Home & Garden | 7.56× | ||
| 02 | Rocky Mountain National Park | Travel & Leisure | 5.11× | ||
| 03 | Natural gas | Cars & Mobility | 4.82× | ||
| 04 | Microwave oven | Home & Garden | 4.68× | ||
| 05 | Kitchenware | Home & Garden | 4.50× | ||
| 06 | Dishwasher | Home & Garden | 4.26× | ||
| 07 | Hypermarket | Shopping | 2.75× | ||
| 08 | Dough | Food & Beverages | 2.41× | ||
| 09 | Countertop | Home & Garden | 2.37× | ||
| 10 | Cabinetry | Home & Garden | 2.17× | ||
| 11 | Discount stores | Shopping | 2.01× | ||
| 12 | Pizza Hut | Food & Beverages | 1.81× | ||
| 13 | Home Appliances | Home & Garden | 1.76× | ||
| 14 | Grilling | Food & Beverages | 1.71× | ||
| 15 | Subway | Food & Beverages | 1.66× | ||
| 16 | MSN | News | 1.64× | ||
| 17 | Renovation | Home & Garden | 1.63× | ||
| 18 | TMZ | Internet & Social Media | 1.61× | ||
| 19 | Livestock | Pets & Animals | 1.51× | ||
| 20 | Apartment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.46× | |
| DIY Mentality | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Social Media Usage | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.89× |
LVL UP has an estimated audience of 823,072 people in United States, concentrated in California and Texas.
60.2% of LVL UP fans are female, 39.8% are male, with an average age of 45.4 years.
LVL UP fans show strongest brand affinity for Kitchenware (4.5×), Microwave oven (4.68×), and Natural gas (4.82×) over the country average.
LVL UP fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond LVL UP itself, the audience over-indexes on Microwave oven (4.68×), Natural gas (4.82×), Wood-burning stove (7.56×), and Dishwasher (4.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for LVL UP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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