Halifax Audience in United States

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Halifax has an estimated audience of 1,073,796 people in United States. 51.2% are female, 48.8% are male, average age 39.1. Top regions: New York, California, Florida. Top brand affinities: Dog breed, Nationality, Elsword, Cam Ward, Home construction.

The average Halifax fan in United States is 39.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Dog breed, Nationality, Elsword, with strongest over-indexing on Dog breed (4.42× the country average). Demographically, the Halifax audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Halifax fans

Demographic split for Halifax audience in United States
MetricValue
Female51.2%
Male48.8%
Average age39.1
Estimated audience size1,073,796

Audience persona

The typical Halifax fan in United States is balanced, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Halifax in United States
RegionReachAffinity
New York99,7341.66×
California97,5300.83×
Florida84,8351.17×
Texas67,8870.74×
New Jersey62,5542.29×
Massachusetts58,1512.75×
Pennsylvania47,9341.33×
Illinois34,1540.95×
Virginia33,4511.28×
North Carolina33,3901.03×
Ohio26,3180.8×
Georgia26,0980.79×
Michigan25,2630.9×
Washington23,3841.09×
Arizona17,3870.79×
Maryland17,3360.94×
Colorado15,4900.92×
Tennessee15,3040.71×
Minnesota13,9690.91×
Indiana13,6320.69×
Wisconsin13,4860.83×
Connecticut13,1911.22×
Missouri11,9510.69×
Oregon11,9270.97×
South Carolina11,7680.73×
Maine11,6863.04×
Alabama9,2890.62×
Kentucky9,2060.68×
Louisiana8,2140.59×
Utah7,8020.81×
Oklahoma7,1150.6×
New Hampshire7,0481.67×
Nevada6,9330.67×
Washington, District of Columbia6,1431.9×
Kansas5,4670.65×
Iowa5,4570.62×
Arkansas5,4080.61×
Rhode Island4,8471.42×
Vermont4,1792.22×
Mississippi4,1230.47×
Idaho3,5420.66×
Nebraska3,3210.62×
Hawaii3,2970.71×
New Mexico3,0060.56×
West Virginia2,6250.52×
Alaska2,5681.12×
Delaware2,3220.78×
Montana2,3100.78×
North Dakota1,4490.66×
South Dakota1,3240.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halifax audience
BrandAffinityCategory
Dog breed4.42×Pets & Animals
Nationality4.4×Politics & Society
Elsword23.51×Games
Cam Ward5.34×Sports
Home construction1.72×Home & Garden
Panama4.28×Travel & Leisure
Kendra Scott3.34×Fashion & Accessoires
Superior Hiking Trail15.39×Travel & Leisure
Minnesota1.83×Travel & Leisure
Tezz6.43×Movies & TV
Arnold Palmer4.92×Sports
TeachHUB2.73×Business & Career
3D printing1.67×Technology & Electronics
Spinal muscular atrophy6.03×Health
UK garage3.43×Music & Radio
Monogram2.29×Home & Garden
Justice1.65×Politics & Society
Pro-Ject2.3×Music & Radio
Gippy Grewal9.98×Movies & TV
jordy nelson8.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halifax audience
TraitClusterScore
Luxury OrientationPREMIUM1.4
TravellingTHRILL1.37
ExtroversionTHRILL1.33
Urban LifestyleOPEN1.31
Quality AwarenessPREMIUM1.28
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Halifax
CountryShare
United Kingdom83.3%
Canada5.9%
United States3.4%

See Halifax audiences in other countries

More Punk audiences in United States

Frequently asked questions

How many fans does Halifax have in United States?

Halifax has an estimated audience of 1,073,796 people in United States, concentrated in New York and California.

What is the gender split and age of Halifax fans?

51.2% of Halifax fans are female, 48.8% are male, with an average age of 39.1 years.

Which brands do Halifax fans like most?

Halifax fans show strongest brand affinity for Dog breed (4.42×), Nationality (4.4×), and Elsword (23.51×) over the country average.

Where do Halifax fans live in United States?

Halifax fans in United States are most concentrated in New York (reach 99,734), California (reach 97,530), and Florida (reach 84,835). These three regions account for the largest share of the active audience.

What other brands do Halifax fans also like?

Beyond Halifax itself, the audience over-indexes on Nationality (4.4×), Elsword (23.51×), Cam Ward (5.34×), and Home construction (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halifax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.