Halifax Audience in United States
Halifax has an estimated audience of 1,073,796 people in United States. 51.2% are female, 48.8% are male, average age 39.1. Top regions: New York, California, Florida. Top brand affinities: Kia Sportage, Chicago Med, FIFA World Cup, Superman, Lufthansa.
The average Halifax fan in United States is 39.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Kia Sportage, Chicago Med, FIFA World Cup, with strongest over-indexing on Kia Sportage (23.51× the country average). Demographically, the Halifax audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Halifax fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 39.1 |
| Estimated audience size | 1,073,796 |
Audience persona
The typical Halifax fan in United States is balanced, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 99,734 | 1.66× |
| California | 97,530 | 0.83× |
| Florida | 84,835 | 1.17× |
| Texas | 67,887 | 0.74× |
| New Jersey | 62,554 | 2.29× |
| Massachusetts | 58,151 | 2.75× |
| Pennsylvania | 47,934 | 1.33× |
| Illinois | 34,154 | 0.95× |
| Virginia | 33,451 | 1.28× |
| North Carolina | 33,390 | 1.03× |
| Ohio | 26,318 | 0.8× |
| Georgia | 26,098 | 0.79× |
| Michigan | 25,263 | 0.9× |
| Washington | 23,384 | 1.09× |
| Arizona | 17,387 | 0.79× |
| Maryland | 17,336 | 0.94× |
| Colorado | 15,490 | 0.92× |
| Tennessee | 15,304 | 0.71× |
| Minnesota | 13,969 | 0.91× |
| Indiana | 13,632 | 0.69× |
| Wisconsin | 13,486 | 0.83× |
| Connecticut | 13,191 | 1.22× |
| Missouri | 11,951 | 0.69× |
| Oregon | 11,927 | 0.97× |
| South Carolina | 11,768 | 0.73× |
| Maine | 11,686 | 3.04× |
| Alabama | 9,289 | 0.62× |
| Kentucky | 9,206 | 0.68× |
| Louisiana | 8,214 | 0.59× |
| Utah | 7,802 | 0.81× |
| Oklahoma | 7,115 | 0.6× |
| New Hampshire | 7,048 | 1.67× |
| Nevada | 6,933 | 0.67× |
| Washington, District of Columbia | 6,143 | 1.9× |
| Kansas | 5,467 | 0.65× |
| Iowa | 5,457 | 0.62× |
| Arkansas | 5,408 | 0.61× |
| Rhode Island | 4,847 | 1.42× |
| Vermont | 4,179 | 2.22× |
| Mississippi | 4,123 | 0.47× |
| Idaho | 3,542 | 0.66× |
| Nebraska | 3,321 | 0.62× |
| Hawaii | 3,297 | 0.71× |
| New Mexico | 3,006 | 0.56× |
| West Virginia | 2,625 | 0.52× |
| Alaska | 2,568 | 1.12× |
| Delaware | 2,322 | 0.78× |
| Montana | 2,310 | 0.78× |
| North Dakota | 1,449 | 0.66× |
| South Dakota | 1,324 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.51× | Cars & Mobility |
| Chicago Med | 16.83× | Movies & TV |
| FIFA World Cup | 2.79× | Sports |
| Superman | 1.77× | Movies & TV |
| Lufthansa | 11.05× | Travel & Leisure |
| Houston Astros | 5.46× | Sports |
| Staples (Canada) | 3.25× | Business & Career |
| Real Madrid C.F. | 3.06× | Sports |
| Honda HR-V | 15.72× | Cars & Mobility |
| Inter Milan | 7.1× | Sports |
| Livemusic | 2.82× | Music & Radio |
| Los Angeles Dodgers | 3.69× | Sports |
| FC Bayern Munich | 3.49× | Sports |
| Pre-school playgroup | 16.68× | Kids & Family |
| Juventus F.C. | 6.18× | Sports |
| Las Vegas | 2.35× | Travel & Leisure |
| Mexico | 2.21× | Travel & Leisure |
| Marbella | 21.56× | Travel & Leisure |
| La Liga | 4.63× | Sports |
| Arsenal F.C. | 5.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.4 |
| Travelling | THRILL | 1.37 |
| Extroversion | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.31 |
| Quality Awareness | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 83.3% |
| Canada | 5.9% |
| United States | 3.4% |
See Halifax audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
Frequently asked questions
How many fans does Halifax have in United States?
Halifax has an estimated audience of 1,073,796 people in United States, concentrated in New York and California.
What is the gender split and age of Halifax fans?
51.2% of Halifax fans are female, 48.8% are male, with an average age of 39.1 years.
Which brands do Halifax fans like most?
Halifax fans show strongest brand affinity for Kia Sportage (23.51×), Chicago Med (16.83×), and FIFA World Cup (2.79×) over the country average.
Where do Halifax fans live in United States?
Halifax fans in United States are most concentrated in New York (reach 99,734), California (reach 97,530), and Florida (reach 84,835). These three regions account for the largest share of the active audience.
What other brands do Halifax fans also like?
Beyond Halifax itself, the audience over-indexes on Chicago Med (16.83×), FIFA World Cup (2.79×), Superman (1.77×), and Lufthansa (11.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Halifax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.