Halifax Audience in United Kingdom
Halifax has an estimated audience of 26,133,435 people in United Kingdom. 58.7% are female, 41.3% are male, average age 43.4. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Christina Ricci, Manchester United F.C., Snapped, Luxury yacht, Manchester City F.C..
The average Halifax fan in United Kingdom is 43.4 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Christina Ricci, Manchester United F.C., Snapped, with strongest over-indexing on Christina Ricci (47.77× the country average). Demographically, the Halifax audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Halifax fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.4 |
| Estimated audience size | 26,133,435 |
Audience persona
The typical Halifax fan in United Kingdom is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Christina Ricci.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 19,600,077 | 2.03× |
| Yorkshire and the Humber | 4,114,500 | 2.33× |
| South East | 2,223,358 | 0.63× |
| North West | 1,514,095 | 0.54× |
| West Midlands | 1,475,608 | 1.32× |
| South West | 1,364,388 | 0.63× |
| East Midlands | 1,356,798 | 0.74× |
| East of England | 1,326,578 | 0.56× |
| North East | 1,266,949 | 1.25× |
| Wales | 1,117,972 | 0.75× |
| Scotland | 867,827 | 0.37× |
| Northern Ireland | 683,945 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christina Ricci | 47.77× | Movies & TV |
| Manchester United F.C. | 2.05× | Sports |
| Snapped | 7.76× | Movies & TV |
| Luxury yacht | 4.38× | Travel & Leisure |
| Manchester City F.C. | 2.3× | Sports |
| TripAdvisor | 2.37× | Travel & Leisure |
| 2.13× | Internet & Social Media | |
| Weddings | 1.87× | Kids & Family |
| Paris Saint-Germain | 4.21× | Sports |
| Expensive Taste | 2.77× | Business & Career |
| Alicante | 9.26× | Travel & Leisure |
| Refrigerator | 2.37× | Home & Garden |
| Robert Redford | 3.65× | Movies & TV |
| Hobby | 1.67× | Home & Garden |
| Distilled beverage | 1.72× | Food & Beverages |
| Liverpool F.C. | 1.72× | Sports |
| MSC Cruises | 4.6× | Travel & Leisure |
| Mobile home | 2.38× | Cars & Mobility |
| Home business | 3.62× | Business & Career |
| Iberia (airline) | 4.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.67 |
| Indulgence | JOY | 1.51 |
| Travelling | THRILL | 1.46 |
| Design Affinity | PREMIUM | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 83.3% |
| Canada | 5.9% |
| United States | 3.4% |
See Halifax audiences in other countries
More Punk audiences in United Kingdom
- The Independents (2,184,600)
- Slope (1,231,044)
- PUP (1,090,781)
- Foundation (1,077,508)
- Belvedere (940,617)
Frequently asked questions
How many fans does Halifax have in United Kingdom?
Halifax has an estimated audience of 26,133,435 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Halifax fans?
58.7% of Halifax fans are female, 41.3% are male, with an average age of 43.4 years.
Which brands do Halifax fans like most?
Halifax fans show strongest brand affinity for Christina Ricci (47.77×), Manchester United F.C. (2.05×), and Snapped (7.76×) over the country average.
Where do Halifax fans live in United Kingdom?
Halifax fans in United Kingdom are most concentrated in England (reach 19,600,077), Yorkshire and the Humber (reach 4,114,500), and South East (reach 2,223,358). These three regions account for the largest share of the active audience.
What other brands do Halifax fans also like?
Beyond Halifax itself, the audience over-indexes on Manchester United F.C. (2.05×), Snapped (7.76×), Luxury yacht (4.38×), and Manchester City F.C. (2.3×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Halifax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.