Heiner Lauterbach Audience in Germany
Heiner Lauterbach has an estimated audience of 1,841,459 people in Germany. 64.6% are female, 35.4% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Jack White, Collectable, Stradivarius.
The average Heiner Lauterbach fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Jack White, with strongest over-indexing on Home Office (2.15× the country average). Demographically, the Heiner Lauterbach audience skews more female with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Heiner Lauterbach fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 46.2 |
| Estimated audience size | 1,841,459 |
Audience persona
The typical Heiner Lauterbach fan in Germany is more female, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 400,508 | 0.99× |
| Bayern | 339,714 | 1.15× |
| Baden-Württemberg | 221,961 | 0.88× |
| Niedersachsen | 190,194 | 1.06× |
| Hessen | 122,332 | 0.87× |
| Rheinland-Pfalz | 95,543 | 1.04× |
| Sachsen | 91,679 | 1.02× |
| Schleswig-Holstein | 71,402 | 1.08× |
| Berlin | 68,615 | 0.83× |
| Brandenburg | 64,949 | 1.14× |
| Sachsen-Anhalt | 57,087 | 1.2× |
| Thüringen | 52,772 | 1.12× |
| Mecklenburg-Vorpommern | 37,624 | 1.07× |
| Hamburg | 35,192 | 0.85× |
| Saarland | 21,251 | 0.94× |
| Bremen | 12,000 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.15× | Business & Career |
| Time (magazine) | 3.59× | News |
| Jack White | 2.21× | Movies & TV |
| Collectable | 1.55× | Kids & Family |
| Stradivarius | 1.52× | Shopping |
| Israel | 1.81× | Travel & Leisure |
| Circular Quay | 19.66× | Travel & Leisure |
| Home Delivery | 2.16× | Food & Beverages |
| Este, Veneto | 1.52× | Travel & Leisure |
| Preacher (comics) | 3.97× | Literature |
| myDealZ | 1.67× | Shopping |
| Howth | 4.42× | Travel & Leisure |
| Roaming | 2.09× | Technology & Electronics |
| Granola | 4.83× | Food & Beverages |
| Radio Sarajevo | 4.48× | Music & Radio |
| Oliver Kahn | 1.86× | Sports |
| Figure painting (hobby) | 2.04× | Arts & Culture |
| Chur | 7.52× | Travel & Leisure |
| Emperor Entertainment Group | 1.81× | Business & Career |
| Headhunters (film) | 2.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.57 |
| Community Orientation | OPEN | 1.31 |
| Pet Ownership | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Price Sensitivity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.6% |
| Austria | 3.5% |
| Switzerland | 2.1% |
See Heiner Lauterbach audiences in other countries
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Frequently asked questions
How many fans does Heiner Lauterbach have in Germany?
Heiner Lauterbach has an estimated audience of 1,841,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heiner Lauterbach fans?
64.6% of Heiner Lauterbach fans are female, 35.4% are male, with an average age of 46.2 years.
Which brands do Heiner Lauterbach fans like most?
Heiner Lauterbach fans show strongest brand affinity for Home Office (2.15×), Time (magazine) (3.59×), and Jack White (2.21×) over the country average.
Where do Heiner Lauterbach fans live in Germany?
Heiner Lauterbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,508), Bayern (reach 339,714), and Baden-Württemberg (reach 221,961). These three regions account for the largest share of the active audience.
What other brands do Heiner Lauterbach fans also like?
Beyond Heiner Lauterbach itself, the audience over-indexes on Time (magazine) (3.59×), Jack White (2.21×), Collectable (1.55×), and Stradivarius (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heiner Lauterbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.