Rascasse Audience Intelligence

Heiner Lauterbach Audience in Germany

A data profile of the people who buy, follow and care about Heiner Lauterbach in Germany — modelled from more than twelve digital signal sources. Heiner Lauterbach has an estimated audience of 1,813,455 people in Germany.

The average Heiner Lauterbach fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Roland Kaiser, Udo Jürgens, Anna Loos, with strongest over-indexing on Roland Kaiser (11.43× the country average).

Demographically, the Heiner Lauterbach audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heiner Lauterbach fan in Germany is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heiner Lauterbach profile in Germany.

Audience size
1.8M
in Germany
Gender
67.3%
32.7% male
Age
45.2
average years
Country rank
#3719
Person in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heiner Lauterbach fans

67.3% are female, 32.7% are male, average age 45.2.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Heiner Lauterbach audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age45.2
Estimated audience size1,813,455
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Heiner Lauterbach audience in Germany
Age bracketShare%
16-1910%
20-2910%
30-3917%
40-4935%
50+28%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Heiner Lauterbach audience comes from Germany.

Worldwide audience distribution share by country for Heiner Lauterbach
CountryShare
Germany91.3%
Austria3.7%
Switzerland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heiner Lauterbach audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heiner Lauterbach fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.30×
02Mecklenburg-Vorpommern~40K1.30×
03Thüringen~60K1.19×
04Brandenburg~60K1.15×
05Schleswig-Holstein~70K1.12×
06Niedersachsen~200K1.08×
07Sachsen~100K1.08×
08Bayern~300K1.00×
09Saarland~20K0.96×
10Nordrhein-Westfalen~400K0.95×
11Rheinland-Pfalz~90K0.95×
12Hessen~100K0.81×
13Hamburg~30K0.81×
14Bremen~10K0.81×
15Baden-Württemberg~200K0.80×
16Berlin~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Heiner Lauterbach, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heiner Lauterbach audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heiner Lauterbach audience
#·InterestCategoryAffinity×
01Natalie DormerMovies & TV19.66×
02Rose LeslieMovies & TV18.56×
03Alicia VikanderMovies & TV18.02×
04Udo JürgensMusic & Radio13.68×
05Anna LoosMovies & TV12.64×
06Mila KunisMovies & TV12.34×
07Roland KaiserMusic & Radio11.43×
08Jürgen DrewsMusic & Radio10.69×
09Maite KellyMusic & Radio9.98×
10Barbara SchönebergerMovies & TV9.64×
11Matthias ReimMusic & Radio9.61×
12Michael Patrick KellyMusic & Radio8.79×
13Ross AntonyMovies & TV8.45×
14ZDF-FernsehgartenMovies & TV7.85×
15Jeanette BiedermannMusic & Radio7.78×
16Andy BorgMusic & Radio7.67×
17Thomas AndersMusic & Radio7.21×
18Wolfgang PetryMusic & Radio6.69×
19Udo LindenbergMusic & Radio5.73×
20Sarah ConnorMusic & Radio5.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heiner Lauterbach audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Heiner Lauterbach audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
TraditionCONSERVATISM1.38×
Family OrientationCONSERVATISM1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Heiner Lauterbach audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Career OrientationPOWER0.80×
Sports ActivityPOWER0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Heiner Lauterbach have in Germany?

Heiner Lauterbach has an estimated audience of 1,813,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heiner Lauterbach fans?

67.3% of Heiner Lauterbach fans are female, 32.7% are male, with an average age of 45.2 years.

03

Which brands do Heiner Lauterbach fans like most?

Heiner Lauterbach fans show strongest brand affinity for Roland Kaiser (11.43×), Udo Jürgens (13.68×), and Anna Loos (12.64×) over the country average.

04

Where do Heiner Lauterbach fans live in Germany?

Heiner Lauterbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Heiner Lauterbach fans also like?

Beyond Heiner Lauterbach itself, the audience over-indexes on Udo Jürgens (13.68×), Anna Loos (12.64×), Barbara Schöneberger (9.64×), and Alicia Vikander (18.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heiner Lauterbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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