A data profile of the people who buy, follow and care about Heiner Lauterbach in Germany — modelled from more than twelve digital signal sources. Heiner Lauterbach has an estimated audience of 1,813,455 people in Germany.
The average Heiner Lauterbach fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Roland Kaiser, Udo Jürgens, Anna Loos, with strongest over-indexing on Roland Kaiser (11.43× the country average).
Demographically, the Heiner Lauterbach audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Heiner Lauterbach fan in Germany is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.
The key figures that characterise the Heiner Lauterbach profile in Germany.
67.3% are female, 32.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 45.2 |
| Estimated audience size | 1,813,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 35% | |
| 50+ | 28% |
of the worldwide Heiner Lauterbach audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.3% |
| Austria | 3.7% |
| Switzerland | 2.2% |
Where the Heiner Lauterbach audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~60K | 1.30× | |
| 02 | Mecklenburg-Vorpommern | ~40K | 1.30× | |
| 03 | Thüringen | ~60K | 1.19× | |
| 04 | Brandenburg | ~60K | 1.15× | |
| 05 | Schleswig-Holstein | ~70K | 1.12× | |
| 06 | Niedersachsen | ~200K | 1.08× | |
| 07 | Sachsen | ~100K | 1.08× | |
| 08 | Bayern | ~300K | 1.00× | |
| 09 | Saarland | ~20K | 0.96× | |
| 10 | Nordrhein-Westfalen | ~400K | 0.95× | |
| 11 | Rheinland-Pfalz | ~90K | 0.95× | |
| 12 | Hessen | ~100K | 0.81× | |
| 13 | Hamburg | ~30K | 0.81× | |
| 14 | Bremen | ~10K | 0.81× | |
| 15 | Baden-Württemberg | ~200K | 0.80× | |
| 16 | Berlin | ~60K | 0.76× |
The strongest cross-interests of the Heiner Lauterbach audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natalie Dormer | Movies & TV | 19.66× | ||
| 02 | Rose Leslie | Movies & TV | 18.56× | ||
| 03 | Alicia Vikander | Movies & TV | 18.02× | ||
| 04 | Udo Jürgens | Music & Radio | 13.68× | ||
| 05 | Anna Loos | Movies & TV | 12.64× | ||
| 06 | Mila Kunis | Movies & TV | 12.34× | ||
| 07 | Roland Kaiser | Music & Radio | 11.43× | ||
| 08 | Jürgen Drews | Music & Radio | 10.69× | ||
| 09 | Maite Kelly | Music & Radio | 9.98× | ||
| 10 | Barbara Schöneberger | Movies & TV | 9.64× | ||
| 11 | Matthias Reim | Music & Radio | 9.61× | ||
| 12 | Michael Patrick Kelly | Music & Radio | 8.79× | ||
| 13 | Ross Antony | Movies & TV | 8.45× | ||
| 14 | ZDF-Fernsehgarten | Movies & TV | 7.85× | ||
| 15 | Jeanette Biedermann | Music & Radio | 7.78× | ||
| 16 | Andy Borg | Music & Radio | 7.67× | ||
| 17 | Thomas Anders | Music & Radio | 7.21× | ||
| 18 | Wolfgang Petry | Music & Radio | 6.69× | ||
| 19 | Udo Lindenberg | Music & Radio | 5.73× | ||
| 20 | Sarah Connor | Music & Radio | 5.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Tradition | CONSERVATISM | 1.38× | |
| Family Orientation | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Career Orientation | POWER | 0.80× | |
| Sports Activity | POWER | 0.83× |
Heiner Lauterbach has an estimated audience of 1,813,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
67.3% of Heiner Lauterbach fans are female, 32.7% are male, with an average age of 45.2 years.
Heiner Lauterbach fans show strongest brand affinity for Roland Kaiser (11.43×), Udo Jürgens (13.68×), and Anna Loos (12.64×) over the country average.
Heiner Lauterbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Heiner Lauterbach itself, the audience over-indexes on Udo Jürgens (13.68×), Anna Loos (12.64×), Barbara Schöneberger (9.64×), and Alicia Vikander (18.02×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Heiner Lauterbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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