Heiner Lauterbach Audience in Germany

Heiner Lauterbach has an estimated audience of 1,841,459 people in Germany. 64.6% are female, 35.4% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Roland Kaiser, Semino Rossi, Anna Loos, Kastelruther Spatzen, Me Before You.

The average Heiner Lauterbach fan in Germany is 46.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Roland Kaiser, Semino Rossi, Anna Loos, with strongest over-indexing on Roland Kaiser (8.43× the country average). Demographically, the Heiner Lauterbach audience skews more female with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Heiner Lauterbach fans

Demographic split for Heiner Lauterbach audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age46.2
Estimated audience size1,841,459

Audience persona

The typical Heiner Lauterbach fan in Germany is more female, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roland Kaiser.

Top regions in Germany

Top regions ranked by reach for Heiner Lauterbach in Germany
RegionReachAffinity
Nordrhein-Westfalen400,5080.99×
Bayern339,7141.15×
Baden-Württemberg221,9610.88×
Niedersachsen190,1941.06×
Hessen122,3320.87×
Rheinland-Pfalz95,5431.04×
Sachsen91,6791.02×
Schleswig-Holstein71,4021.08×
Berlin68,6150.83×
Brandenburg64,9491.14×
Sachsen-Anhalt57,0871.2×
Thüringen52,7721.12×
Mecklenburg-Vorpommern37,6241.07×
Hamburg35,1920.85×
Saarland21,2510.94×
Bremen12,0000.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heiner Lauterbach audience
BrandAffinityCategory
Roland Kaiser8.43×Music & Radio
Semino Rossi12.68×Music & Radio
Anna Loos12.34×Movies & TV
Kastelruther Spatzen14.06×Music & Radio
Me Before You17.18×Movies & TV
Let's Dance (German TV series)4.34×Movies & TV
Natalie Dormer19.66×Movies & TV
Matthias Reim7.67×Music & Radio
Kai Pflaume8.64×Movies & TV
Mila Kunis10.57×Movies & TV
Whirlpool Corporation10.71×Home & Garden
Andy Borg5.83×Music & Radio
Mary Roos8.97×Music & Radio
Dieter Bohlen5.24×Music & Radio
Jeanette Biedermann6.73×Music & Radio
Maite Kelly6.74×Music & Radio
Markus Lanz3.75×Movies & TV
Carmen Nebel16.31×Movies & TV
Thomas Anders5.81×Music & Radio
Rose Leslie13.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heiner Lauterbach audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Community OrientationOPEN1.31
Pet OwnershipJOY1.19
Healthy LifestyleBALANCE1.18
Price SensitivityPREMIUM1.11
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Heiner Lauterbach
CountryShare
Germany91.6%
Austria3.5%
Switzerland2.1%

See Heiner Lauterbach audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Heiner Lauterbach have in Germany?

Heiner Lauterbach has an estimated audience of 1,841,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Heiner Lauterbach fans?

64.6% of Heiner Lauterbach fans are female, 35.4% are male, with an average age of 46.2 years.

Which brands do Heiner Lauterbach fans like most?

Heiner Lauterbach fans show strongest brand affinity for Roland Kaiser (8.43×), Semino Rossi (12.68×), and Anna Loos (12.34×) over the country average.

Where do Heiner Lauterbach fans live in Germany?

Heiner Lauterbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,508), Bayern (reach 339,714), and Baden-Württemberg (reach 221,961). These three regions account for the largest share of the active audience.

What other brands do Heiner Lauterbach fans also like?

Beyond Heiner Lauterbach itself, the audience over-indexes on Semino Rossi (12.68×), Anna Loos (12.34×), Kastelruther Spatzen (14.06×), and Me Before You (17.18×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heiner Lauterbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.