Heinz Rühmann Audience in Germany
Heinz Rühmann has an estimated audience of 1,342,197 people in Germany. 61.4% are female, 38.6% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Time (magazine), Home Office, Goes, Artistic inspiration, Jack White.
The average Heinz Rühmann fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Time (magazine), Home Office, Goes, with strongest over-indexing on Time (magazine) (4.14× the country average). Demographically, the Heinz Rühmann audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Heinz Rühmann fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 46.1 |
| Estimated audience size | 1,342,197 |
Audience persona
The typical Heinz Rühmann fan in Germany is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 282,199 | 0.96× |
| Bayern | 200,420 | 0.93× |
| Niedersachsen | 145,684 | 1.12× |
| Baden-Württemberg | 145,473 | 0.79× |
| Hessen | 85,670 | 0.84× |
| Sachsen | 79,269 | 1.2× |
| Rheinland-Pfalz | 64,061 | 0.95× |
| Berlin | 51,610 | 0.86× |
| Schleswig-Holstein | 49,998 | 1.04× |
| Brandenburg | 47,238 | 1.13× |
| Sachsen-Anhalt | 43,515 | 1.25× |
| Thüringen | 41,764 | 1.22× |
| Mecklenburg-Vorpommern | 31,691 | 1.24× |
| Hamburg | 23,221 | 0.77× |
| Saarland | 14,994 | 0.91× |
| Bremen | 9,038 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 4.14× | News |
| Home Office | 2.27× | Business & Career |
| Goes | 1.63× | Travel & Leisure |
| Artistic inspiration | 1.64× | Arts & Culture |
| Jack White | 2.02× | Movies & TV |
| Progressive rock | 1.58× | Music & Radio |
| Collectable | 1.56× | Kids & Family |
| Israel | 1.84× | Travel & Leisure |
| Stradivarius | 1.51× | Shopping |
| Preacher (comics) | 5.7× | Literature |
| Home Delivery | 2.13× | Food & Beverages |
| Loincloth | 2.09× | Fashion & Accessoires |
| KLIX (AM) | 1.71× | Music & Radio |
| Granola | 5.7× | Food & Beverages |
| Zagreb | 2.4× | Travel & Leisure |
| The Nice Guys | 3.25× | Movies & TV |
| Women's empowerment | 2.18× | Politics & Society |
| Emperor Entertainment Group | 1.96× | Business & Career |
| Competitive dance | 2.85× | Sports |
| Headhunters (film) | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.44 |
| Healthy Lifestyle | BALANCE | 1.36 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Pet Ownership | JOY | 1.31 |
| DIY Mentality | THRILL | 1.26 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.0% |
| Austria | 4.9% |
| Switzerland | 2.4% |
See Heinz Rühmann audiences in other countries
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Frequently asked questions
How many fans does Heinz Rühmann have in Germany?
Heinz Rühmann has an estimated audience of 1,342,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heinz Rühmann fans?
61.4% of Heinz Rühmann fans are female, 38.6% are male, with an average age of 46.1 years.
Which brands do Heinz Rühmann fans like most?
Heinz Rühmann fans show strongest brand affinity for Time (magazine) (4.14×), Home Office (2.27×), and Goes (1.63×) over the country average.
Where do Heinz Rühmann fans live in Germany?
Heinz Rühmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 282,199), Bayern (reach 200,420), and Niedersachsen (reach 145,684). These three regions account for the largest share of the active audience.
What other brands do Heinz Rühmann fans also like?
Beyond Heinz Rühmann itself, the audience over-indexes on Home Office (2.27×), Goes (1.63×), Artistic inspiration (1.64×), and Jack White (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heinz Rühmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.