High Rhine Audience in Germany
High Rhine has an estimated audience of 334,432 people in Germany. 56.0% are female, 44.0% are male, average age 42.3. Top regions: Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities: Syed Mokhtar Al-Bukhary, Lite n' Easy, Urban Eat, Easy Weddings.
The average High Rhine fan in Germany is 42.3 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities include Syed Mokhtar Al-Bukhary, Lite n' Easy, Urban Eat, with strongest over-indexing on Syed Mokhtar Al-Bukhary (5.5× the country average). Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of High Rhine fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.3 |
| Estimated audience size | 334,432 |
Audience persona
The typical High Rhine fan in Germany is more female, around 42.3 years old, with a notable affinity for Syed Mokhtar Al-Bukhary.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 250,824 | 7.09× |
| Bayern | 63,565 | 1.18× |
| Rheinland-Pfalz | 36,425 | 2.17× |
| Nordrhein-Westfalen | 36,037 | 0.49× |
| Hessen | 18,029 | 0.71× |
| Niedersachsen | 10,714 | 0.33× |
| Sachsen | 5,748 | 0.35× |
| Saarland | 4,755 | 1.16× |
| Berlin | 3,978 | 0.27× |
| Schleswig-Holstein | 3,605 | 0.3× |
| Thüringen | 3,397 | 0.4× |
| Brandenburg | 3,002 | 0.29× |
| Sachsen-Anhalt | 2,627 | 0.3× |
| Hamburg | 1,878 | 0.25× |
| Mecklenburg-Vorpommern | 1,827 | 0.29× |
| Bremen | 1,206 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Syed Mokhtar Al-Bukhary | 5.5× | Business & Career |
| Lite n' Easy | 3.9× | Health |
| Urban Eat | 2.26× | Food & Beverages |
| Easy Weddings | 2.08× | Kids & Family |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.9% |
| Switzerland | 13.6% |
| Austria | 4.0% |
See High Rhine audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does High Rhine have in Germany?
High Rhine has an estimated audience of 334,432 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of High Rhine fans?
56.0% of High Rhine fans are female, 44.0% are male, with an average age of 42.3 years.
Which brands do High Rhine fans like most?
High Rhine fans show strongest brand affinity for Syed Mokhtar Al-Bukhary (5.5×), Lite n' Easy (3.9×), and Urban Eat (2.26×) over the country average.
Where do High Rhine fans live in Germany?
High Rhine fans in Germany are most concentrated in Baden-Württemberg (reach 250,824), Bayern (reach 63,565), and Rheinland-Pfalz (reach 36,425). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High Rhine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.