High Rhine Audience in Germany
A data profile of the people who buy, follow and care about High Rhine in Germany — modelled from more than twelve digital signal sources. High Rhine has an estimated audience of 334,432 people in Germany.
The average High Rhine fan in Germany is 42.3 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Hape Kerkeling, Eckart von Hirschhausen, with strongest over-indexing on Hape Kerkeling (2.2× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
The typical High Rhine fan in Germany is more female, around 42.3 years old, with a notable affinity for Hape Kerkeling.
At a glance
The key figures that characterise the High Rhine profile in Germany.
Search interest · 12-month trend
Demographics of High Rhine fans
56.0% are female, 44.0% are male, average age 42.3.
Gender split
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.3 |
| Estimated audience size | 334,432 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide High Rhine audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.9% |
| Switzerland | 13.6% |
| Austria | 4.0% |
Geography
Where the High Rhine audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~300K | 6.70× | |
| 02 | Rheinland-Pfalz | ~30K | 1.98× | |
| 03 | Bayern | ~60K | 1.12× | |
| 04 | Saarland | ~4K | 1.09× | |
| 05 | Bremen | ~3K | 0.92× | |
| 06 | Hessen | ~20K | 0.81× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 0.80× | |
| 08 | Sachsen-Anhalt | ~7K | 0.77× | |
| 09 | Thüringen | ~7K | 0.77× | |
| 10 | Brandenburg | ~8K | 0.74× | |
| 11 | Hamburg | ~5K | 0.70× | |
| 12 | Schleswig-Holstein | ~8K | 0.69× | |
| 13 | Sachsen | ~10K | 0.64× | |
| 14 | Berlin | ~9K | 0.62× | |
| 15 | Nordrhein-Westfalen | ~40K | 0.60× | |
| 16 | Niedersachsen | ~20K | 0.54× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the High Rhine audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hape Kerkeling | Movies & TV | 2.20× | ||
| 02 | Eckart von Hirschhausen | Movies & TV | 1.82× |
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for High Rhine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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