Iguatemi São Paulo Audience in Germany
Iguatemi São Paulo has an estimated audience of 606,860 people in Germany. 62.0% are female, 38.0% are male, average age 30.8. Top regions: Hessen. Top brand affinities: Headphones, Uric acid, Blood vessel, Pancreas, Arcade Fire.
The average Iguatemi São Paulo fan in Germany is 30.8 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen. Top brand affinities include Headphones, Uric acid, Blood vessel, with strongest over-indexing on Headphones (2.83× the country average). Demographically, the Iguatemi São Paulo audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 1 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Iguatemi São Paulo fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 30.8 |
| Estimated audience size | 606,860 |
Audience persona
The typical Iguatemi São Paulo fan in Germany is more female, around 30.8 years old, with strong Family Orientation tendencies and a notable affinity for Headphones.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 46,244 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headphones | 2.83× | Technology & Electronics |
| Uric acid | 13.68× | Health |
| Blood vessel | 3.05× | Health |
| Pancreas | 3.79× | Health |
| Arcade Fire | 1.79× | Music & Radio |
| Gas Jeans | 2.13× | Fashion & Accessoires |
| Lotte Hotels & Resorts | 2.44× | Travel & Leisure |
| CollegeHumor | 1.7× | Internet & Social Media |
| Tech N9ne | 1.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 50.7% |
| Germany | 35.0% |
| United States | 4.5% |
See Iguatemi São Paulo audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iguatemi São Paulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.