Lilly Krug Audience in Germany

Lilly Krug logo

Lilly Krug has an estimated audience of 635,954 people in Germany. 52.6% are female, 47.4% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Home Office, Google Photos, Israel, Google Home.

The average Lilly Krug fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Home Office, Google Photos, with strongest over-indexing on Time (magazine) (4.17× the country average). Demographically, the Lilly Krug audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Lilly Krug fans

Demographic split for Lilly Krug audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age46.1
Estimated audience size635,954

Audience persona

The typical Lilly Krug fan in Germany is balanced, around 46.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Time (magazine).

Top regions in Germany

Top regions ranked by reach for Lilly Krug in Germany
RegionReachAffinity
Nordrhein-Westfalen144,1421.04×
Bayern112,6301.1×
Baden-Württemberg85,0730.98×
Niedersachsen64,3181.04×
Hessen46,3830.96×
Rheinland-Pfalz32,5101.02×
Sachsen31,8361.02×
Berlin26,6250.94×
Schleswig-Holstein22,6970.99×
Brandenburg21,0031.06×
Sachsen-Anhalt18,0101.09×
Thüringen16,2931.01×
Mecklenburg-Vorpommern13,4441.11×
Hamburg13,0080.91×
Saarland7,4680.96×
Bremen4,2450.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lilly Krug audience
BrandAffinityCategory
Time (magazine)4.17×News
Home Office2.45×Business & Career
Google Photos4.94×Technology & Electronics
Israel2.59×Travel & Leisure
Google Home7.09×Technology & Electronics
Progressive rock1.78×Music & Radio
Jack White1.74×Movies & TV
KLIX (AM)1.91×Music & Radio
Loincloth1.93×Fashion & Accessoires
Figure painting (hobby)2.67×Arts & Culture
Home Delivery1.82×Food & Beverages
Preacher (comics)4.46×Literature
Circular Quay13.23×Travel & Leisure
Radio Sarajevo4.67×Music & Radio
Granola4.73×Food & Beverages
DEFCON (video game)3.57×Games
Volvo V602.28×Cars & Mobility
Mohamed Salah1.77×Sports
Zagreb1.88×Travel & Leisure
Oliver Kahn1.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lilly Krug audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
TraditionCONSERVATISM1.4
PatriotismCONSERVATISM1.19
Healthy LifestyleBALANCE1.18
Community OrientationOPEN1.17
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Lilly Krug
CountryShare
Germany40.2%
United States11.0%
China3.7%

See Lilly Krug audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Lilly Krug have in Germany?

Lilly Krug has an estimated audience of 635,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Lilly Krug fans?

52.6% of Lilly Krug fans are female, 47.4% are male, with an average age of 46.1 years.

Which brands do Lilly Krug fans like most?

Lilly Krug fans show strongest brand affinity for Time (magazine) (4.17×), Home Office (2.45×), and Google Photos (4.94×) over the country average.

Where do Lilly Krug fans live in Germany?

Lilly Krug fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,142), Bayern (reach 112,630), and Baden-Württemberg (reach 85,073). These three regions account for the largest share of the active audience.

What other brands do Lilly Krug fans also like?

Beyond Lilly Krug itself, the audience over-indexes on Home Office (2.45×), Google Photos (4.94×), Israel (2.59×), and Google Home (7.09×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lilly Krug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.