Lilly Krug Audience in Germany

Lilly Krug has an estimated audience of 635,954 people in Germany. 52.6% are female, 47.4% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Home Office, Google Photos, Israel, Google Home.
The average Lilly Krug fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Home Office, Google Photos, with strongest over-indexing on Time (magazine) (4.17× the country average). Demographically, the Lilly Krug audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Lilly Krug fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 46.1 |
| Estimated audience size | 635,954 |
Audience persona
The typical Lilly Krug fan in Germany is balanced, around 46.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,142 | 1.04× |
| Bayern | 112,630 | 1.1× |
| Baden-Württemberg | 85,073 | 0.98× |
| Niedersachsen | 64,318 | 1.04× |
| Hessen | 46,383 | 0.96× |
| Rheinland-Pfalz | 32,510 | 1.02× |
| Sachsen | 31,836 | 1.02× |
| Berlin | 26,625 | 0.94× |
| Schleswig-Holstein | 22,697 | 0.99× |
| Brandenburg | 21,003 | 1.06× |
| Sachsen-Anhalt | 18,010 | 1.09× |
| Thüringen | 16,293 | 1.01× |
| Mecklenburg-Vorpommern | 13,444 | 1.11× |
| Hamburg | 13,008 | 0.91× |
| Saarland | 7,468 | 0.96× |
| Bremen | 4,245 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 4.17× | News |
| Home Office | 2.45× | Business & Career |
| Google Photos | 4.94× | Technology & Electronics |
| Israel | 2.59× | Travel & Leisure |
| Google Home | 7.09× | Technology & Electronics |
| Progressive rock | 1.78× | Music & Radio |
| Jack White | 1.74× | Movies & TV |
| KLIX (AM) | 1.91× | Music & Radio |
| Loincloth | 1.93× | Fashion & Accessoires |
| Figure painting (hobby) | 2.67× | Arts & Culture |
| Home Delivery | 1.82× | Food & Beverages |
| Preacher (comics) | 4.46× | Literature |
| Circular Quay | 13.23× | Travel & Leisure |
| Radio Sarajevo | 4.67× | Music & Radio |
| Granola | 4.73× | Food & Beverages |
| DEFCON (video game) | 3.57× | Games |
| Volvo V60 | 2.28× | Cars & Mobility |
| Mohamed Salah | 1.77× | Sports |
| Zagreb | 1.88× | Travel & Leisure |
| Oliver Kahn | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Community Orientation | OPEN | 1.17 |
| Pet Ownership | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.2% |
| United States | 11.0% |
| China | 3.7% |
See Lilly Krug audiences in other countries
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Frequently asked questions
How many fans does Lilly Krug have in Germany?
Lilly Krug has an estimated audience of 635,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lilly Krug fans?
52.6% of Lilly Krug fans are female, 47.4% are male, with an average age of 46.1 years.
Which brands do Lilly Krug fans like most?
Lilly Krug fans show strongest brand affinity for Time (magazine) (4.17×), Home Office (2.45×), and Google Photos (4.94×) over the country average.
Where do Lilly Krug fans live in Germany?
Lilly Krug fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,142), Bayern (reach 112,630), and Baden-Württemberg (reach 85,073). These three regions account for the largest share of the active audience.
What other brands do Lilly Krug fans also like?
Beyond Lilly Krug itself, the audience over-indexes on Home Office (2.45×), Google Photos (4.94×), Israel (2.59×), and Google Home (7.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lilly Krug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.