Rascasse Audience Intelligence

Lilly Krug Audience in Germany

A data profile of the people who buy, follow and care about Lilly Krug in Germany — modelled from more than twelve digital signal sources. Lilly Krug has an estimated audience of 614,616 people in Germany.

#578among Actor Actress or TV Star in Germany#1748among Person in Germany#1432in Movies & TV

The average Lilly Krug fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thomas Gottschalk, Roland Kaiser, Barbara Schöneberger, with strongest over-indexing on Thomas Gottschalk (18.46× the country average).

Demographically, the Lilly Krug audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lilly Krug fan in Germany is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Thomas Gottschalk.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lilly Krug profile in Germany.

Audience size
615K
in Germany
Gender
54.2%♀
45.8% male
Age
41.3
average years
Country rank
#9896
Person in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lilly Krug fans

54.2% are female, 45.8% are male, average age 41.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Lilly Krug audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age41.3
Estimated audience size614,616
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Lilly Krug audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Lilly Krug audience comes from Germany.

Worldwide audience distribution share by country for Lilly Krug
CountryShare
Germany36.7%
United States8.9%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lilly Krug audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lilly Krug fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.20×
02Sachsen-Anhalt~20K1.16×
03Brandenburg~20K1.12×
04Thüringen~20K1.08×
05Niedersachsen~60K1.05×
06Bayern~100K1.03×
07Sachsen~30K1.02×
08Rheinland-Pfalz~30K1.01×
09Schleswig-Holstein~20K1.01×
10Nordrhein-Westfalen~100K0.98×
11Saarland~7K0.98×
12Baden-Württemberg~80K0.92×
13Hessen~40K0.90×
14Hamburg~10K0.88×
15Berlin~20K0.87×
16Bremen~4K0.83×
Fig. 06

Affinity by region

Affinity by region — Lilly Krug, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lilly Krug audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lilly Krug audience
#·InterestCategoryAffinity×
01Charlotte GainsbourgMovies & TV23.05×
02Thomas GottschalkMovies & TV18.46×
03Barbara SchönebergerMovies & TV13.90×
04Rose LeslieMovies & TV12.86×
05Mila KunisMovies & TV10.85×
06Udo JürgensMusic & Radio9.25×
07Roland KaiserMusic & Radio9.04×
08Maite KellyMusic & Radio8.74×
09Andy BorgMusic & Radio7.99×
10Anna LoosMovies & TV7.54×
11ZDF-FernsehgartenMovies & TV7.48×
12Jeanette BiedermannMusic & Radio7.44×
13Michael Patrick KellyMusic & Radio7.25×
14Oblivion (2013 film)Movies & TV7.06×
15Matthias ReimMusic & Radio6.28×
16Howard CarpendaleMusic & Radio5.11×
17Sarah ConnorMusic & Radio4.58×
18Beatrice EgliMusic & Radio4.44×
19Robert RedfordMovies & TV4.35×
20Udo LindenbergMusic & Radio4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lilly Krug audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lilly Krug audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
Community OrientationOPEN1.45×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lilly Krug audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
DIY MentalityTHRILL0.81×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lilly Krug have in Germany?

Lilly Krug has an estimated audience of 614,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lilly Krug fans?

54.2% of Lilly Krug fans are female, 45.8% are male, with an average age of 41.3 years.

03

Which brands do Lilly Krug fans like most?

Lilly Krug fans show strongest brand affinity for Thomas Gottschalk (18.46×), Roland Kaiser (9.04×), and Barbara Schöneberger (13.9×) over the country average.

04

Where do Lilly Krug fans live in Germany?

Lilly Krug fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lilly Krug fans also like?

Beyond Lilly Krug itself, the audience over-indexes on Roland Kaiser (9.04×), Barbara Schöneberger (13.9×), Udo Jürgens (9.25×), and Andy Borg (7.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Lilly Krug audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lilly Krug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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