Loki Audience in Germany
Loki has an estimated audience of 544,737 people in Germany. 53.3% are female, 46.7% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Home, Loincloth, Motion Picture Association of America, Progressive rock, Curcuma.
The average Loki fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Home, Loincloth, Motion Picture Association of America, with strongest over-indexing on Google Home (37.6× the country average). Demographically, the Loki audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Loki fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.7 |
| Estimated audience size | 544,737 |
Audience persona
The typical Loki fan in Germany is balanced, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Google Home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,715 | 1.11× |
| Bayern | 88,359 | 1.01× |
| Baden-Württemberg | 69,895 | 0.94× |
| Niedersachsen | 53,270 | 1.01× |
| Hessen | 45,252 | 1.09× |
| Sachsen | 29,379 | 1.1× |
| Berlin | 26,343 | 1.08× |
| Rheinland-Pfalz | 26,234 | 0.96× |
| Schleswig-Holstein | 19,259 | 0.98× |
| Brandenburg | 16,909 | 1× |
| Thüringen | 14,020 | 1.01× |
| Sachsen-Anhalt | 13,075 | 0.93× |
| Hamburg | 11,984 | 0.97× |
| Mecklenburg-Vorpommern | 9,909 | 0.95× |
| Saarland | 5,943 | 0.89× |
| Bremen | 4,520 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Home | 37.6× | Technology & Electronics |
| Loincloth | 6.34× | Fashion & Accessoires |
| Motion Picture Association of America | 11.43× | Movies & TV |
| Progressive rock | 2.08× | Music & Radio |
| Curcuma | 5.68× | Food & Beverages |
| Goop | 8× | Internet & Social Media |
| Figure painting (hobby) | 3.72× | Arts & Culture |
| Abancay | 15.64× | Travel & Leisure |
| Personalised Gifts | 1.68× | Home & Garden |
| Kouvola | 21.3× | Travel & Leisure |
| Google Photos | 2.33× | Technology & Electronics |
| KLIX (AM) | 1.98× | Music & Radio |
| Pleural effusion | 2.75× | Health |
| Grinch | 1.62× | Movies & TV |
| Este, Veneto | 1.61× | Travel & Leisure |
| Hobbs | 9.82× | Shopping |
| Salzkammergut | 4.72× | Travel & Leisure |
| Liberace | 3.33× | Music & Radio |
| Kocaeli University | 31.85× | Business & Career |
| Kloten | 6.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Social Media Usage | JOY | 1.11 |
| Price Sensitivity | PREMIUM | 1.08 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Brazil | 9.0% |
| India | 8.6% |
See Loki audiences in other countries
More Action audiences in Germany
- Harry Potter (28,862,674)
- Godzilla (6,364,894)
- Mission: Impossible (film series) (2,560,075)
- Oblivion (2013 film) (2,489,804)
- James Bond (2,073,433)
Frequently asked questions
How many fans does Loki have in Germany?
Loki has an estimated audience of 544,737 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Loki fans?
53.3% of Loki fans are female, 46.7% are male, with an average age of 35.7 years.
Which brands do Loki fans like most?
Loki fans show strongest brand affinity for Google Home (37.6×), Loincloth (6.34×), and Motion Picture Association of America (11.43×) over the country average.
Where do Loki fans live in Germany?
Loki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,715), Bayern (reach 88,359), and Baden-Württemberg (reach 69,895). These three regions account for the largest share of the active audience.
What other brands do Loki fans also like?
Beyond Loki itself, the audience over-indexes on Loincloth (6.34×), Motion Picture Association of America (11.43×), Progressive rock (2.08×), and Curcuma (5.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.