Rascasse Audience Intelligence

Loki Audience in Germany

A data profile of the people who buy, follow and care about Loki in Germany — modelled from more than twelve digital signal sources. Loki has an estimated audience of 533,699 people in Germany.

#14among Action in Germany#571among Movie / TV Show / Series in Germany#1703in Movies & TV

The average Loki fan in Germany is 33.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Flash, Kate Beckinsale, The Dark Knight Rises, with strongest over-indexing on The Flash (27.16× the country average).

Demographically, the Loki audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Loki fan in Germany is balanced, around 33.4 years old, with strong Community Orientation tendencies and a notable affinity for The Flash.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loki profile in Germany.

Audience size
534K
in Germany
Gender
51.2%♀
48.8% male
Age
33.4
average years
Country rank
#11133
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loki viewers

51.2% are female, 48.8% are male, average age 33.4.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Loki audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age33.4
Estimated audience size533,699
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Loki audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3924%
40-4914%
50+7%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Loki audience comes from Germany.

Worldwide audience distribution share by country for Loki
CountryShare
United States26.5%
Brazil8.6%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loki audience in Germany is strongest.

Fig. 05

Top regions by affinity

Loki fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.10×
02Nordrhein-Westfalen~100K1.06×
03Hessen~40K1.06×
04Berlin~20K1.03×
05Thüringen~10K1.03×
06Schleswig-Holstein~20K1.02×
07Niedersachsen~50K1.00×
08Brandenburg~20K1.00×
09Bremen~5K1.00×
10Mecklenburg-Vorpommern~10K0.98×
11Bayern~80K0.97×
12Rheinland-Pfalz~30K0.96×
13Sachsen-Anhalt~10K0.96×
14Hamburg~10K0.95×
15Baden-Württemberg~70K0.93×
16Saarland~6K0.93×
Fig. 06

Affinity by region

Affinity by region — Loki, Germany
0.93×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loki audience
#·InterestCategoryAffinity×
01NesteaFood & Beverages36.72×
02The FlashMovies & TV27.16×
03Lego City UndercoverGames20.54×
04Lego Jurassic WorldGames15.15×
05The Dark Knight RisesMovies & TV14.91×
06Kate BeckinsaleMovies & TV10.85×
07Tobey MaguireMovies & TV10.26×
08Christopher NolanMovies & TV9.81×
09Disney ChannelMovies & TV7.95×
10Universal StudiosMovies & TV7.72×
11Kurt CobainMusic & Radio7.53×
12Gal GadotFashion & Accessoires6.21×
13Judy GarlandMovies & TV6.05×
14Jensen AcklesMovies & TV5.91×
15Henry CavillMovies & TV5.72×
16Jason MomoaMovies & TV4.53×
17Walt Disney WorldTravel & Leisure3.99×
18SupermanMovies & TV2.29×
19BatmanMovies & TV2.01×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loki audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
ExtroversionTHRILL1.29×
IndulgenceJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loki audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Design AffinityPREMIUM0.84×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loki have in Germany?

Loki has an estimated audience of 533,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Loki viewers?

51.2% of Loki fans are female, 48.8% are male, with an average age of 33.4 years.

03

Which brands do Loki fans like most?

Loki fans show strongest brand affinity for The Flash (27.16×), Kate Beckinsale (10.85×), and The Dark Knight Rises (14.91×) over the country average.

04

Where do Loki fans live in Germany?

Loki fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Loki fans also like?

Beyond Loki itself, the audience over-indexes on Kate Beckinsale (10.85×), The Dark Knight Rises (14.91×), Christopher Nolan (9.81×), and Henry Cavill (5.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in Germany

See Loki audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Loki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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