Rascasse Audience Intelligence

Loki Audience in United States

A data profile of the people who buy, follow and care about Loki in United States — modelled from more than twelve digital signal sources. Loki has an estimated audience of 2,159,388 people in United States.

#24among Action in United States#791among Movie / TV Show / Series in United States#2039in Movies & TV

The average Loki fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FlightAware, Freddy vs. Jason, Arrow, with strongest over-indexing on FlightAware (19.17× the country average).

Demographically, the Loki audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loki fan in United States is balanced, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FlightAware.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loki profile in United States.

Audience size
2.2M
in United States
Gender
49.8%♀
50.2% male
Age
35.8
average years
Country rank
#13415
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loki viewers

49.8% are female, 50.2% are male, average age 35.8.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Loki audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.8
Estimated audience size2,159,388
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Loki audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Loki audience comes from United States.

Worldwide audience distribution share by country for Loki
CountryShare
United States26.5%
Brazil8.6%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loki audience in United States is strongest.

Fig. 05

Top regions by affinity

Loki fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.34×
02Idaho~10K1.30×
03Alaska~6K1.29×
04Arizona~50K1.25×
05Washington~50K1.16×
06Oklahoma~30K1.13×
07California~300K1.11×
08Alabama~30K1.11×
09West Virginia~10K1.11×
10Texas~200K1.08×
11Oregon~30K1.08×
12Florida~200K1.05×
13Indiana~40K1.03×
14Kentucky~30K1.03×
15Missouri~40K1.02×
16Virginia~50K1.01×
17Tennessee~40K1.01×
18Colorado~30K1.01×
19Ohio~70K1.00×
20Nebraska~10K1.00×
21Michigan~60K0.99×
22Kansas~20K0.99×
23Pennsylvania~70K0.98×
24Georgia~70K0.98×
25Nevada~20K0.98×
26Arkansas~20K0.98×
27New Mexico~10K0.98×
28Louisiana~30K0.97×
29New Hampshire~8K0.97×
30North Carolina~60K0.96×
31Maryland~40K0.96×
32Mississippi~20K0.96×
33Massachusetts~40K0.95×
34New York~100K0.94×
35Illinois~70K0.94×
36Wisconsin~30K0.94×
37Maine~7K0.94×
38Montana~6K0.94×
39South Dakota~5K0.94×
40New Jersey~50K0.93×
41South Carolina~30K0.93×
42Connecticut~20K0.92×
43Iowa~20K0.92×
44Minnesota~30K0.91×
45North Dakota~4K0.91×
46Hawaii~8K0.90×
47Delaware~5K0.89×
48Rhode Island~6K0.88×
49Vermont~3K0.85×
50Washington, District of Columbia~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Loki, United States
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loki audience
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV52.29×
02Hyrule WarriorsGames28.62×
03Doctor StrangerMovies & TV22.81×
04FlightAwareTravel & Leisure19.17×
05Gotham (TV series)Movies & TV15.71×
06Michael ShannonMovies & TV12.40×
07Man of Steel (film)Movies & TV12.35×
08ArrowMovies & TV12.24×
09Ant-Man (film)Movies & TV12.24×
10The FlashMovies & TV11.26×
11Guardians of the Galaxy (film)Movies & TV6.89×
12Toy Story (franchise)Movies & TV5.80×
13ZootopiaMovies & TV5.31×
14MonstersMovies & TV4.58×
15Dylan O'BrienMovies & TV4.46×
16DC ComicsLiterature4.42×
17SupermanMovies & TV2.85×
18Stranger ThingsMovies & TV2.67×
19PokémonGames2.56×
20ComicsLiterature1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loki audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.33×
ExtroversionTHRILL1.20×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loki audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Family OrientationCONSERVATISM0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loki have in United States?

Loki has an estimated audience of 2,159,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Loki viewers?

49.8% of Loki fans are female, 50.2% are male, with an average age of 35.8 years.

03

Which brands do Loki fans like most?

Loki fans show strongest brand affinity for FlightAware (19.17×), Freddy vs. Jason (52.29×), and Arrow (12.24×) over the country average.

04

Where do Loki fans live in United States?

Loki fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Loki fans also like?

Beyond Loki itself, the audience over-indexes on Freddy vs. Jason (52.29×), Arrow (12.24×), Superman (2.85×), and Doctor Stranger (22.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Loki audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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