Loki Audience in United States
Loki has an estimated audience of 2,189,019 people in United States. 56.5% are female, 43.5% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Dog breed, Combat sport.
The average Loki fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (6.81× the country average). Demographically, the Loki audience skews more female with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Loki fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 36.9 |
| Estimated audience size | 2,189,019 |
Audience persona
The typical Loki fan in United States is more female, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 283,930 | 1.18× |
| Texas | 210,308 | 1.12× |
| Florida | 164,079 | 1.11× |
| New York | 122,110 | 1× |
| Pennsylvania | 72,911 | 0.99× |
| Illinois | 71,419 | 0.98× |
| Ohio | 69,366 | 1.03× |
| Georgia | 68,553 | 1.02× |
| North Carolina | 64,838 | 0.98× |
| Michigan | 58,082 | 1.01× |
| Arizona | 56,629 | 1.27× |
| Virginia | 55,564 | 1.04× |
| New Jersey | 53,773 | 0.97× |
| Washington | 52,466 | 1.19× |
| Tennessee | 45,259 | 1.03× |
| Massachusetts | 42,773 | 0.99× |
| Indiana | 42,343 | 1.06× |
| Maryland | 36,837 | 0.98× |
| Colorado | 36,472 | 1.06× |
| Missouri | 36,210 | 1.03× |
| Alabama | 33,826 | 1.11× |
| Wisconsin | 31,302 | 0.95× |
| South Carolina | 30,823 | 0.94× |
| Minnesota | 28,945 | 0.92× |
| Kentucky | 28,415 | 1.04× |
| Oregon | 27,871 | 1.11× |
| Oklahoma | 27,815 | 1.14× |
| Louisiana | 26,672 | 0.94× |
| Utah | 26,426 | 1.35× |
| Nevada | 21,235 | 1× |
| Connecticut | 20,312 | 0.93× |
| Arkansas | 17,455 | 0.97× |
| Kansas | 17,030 | 0.99× |
| Mississippi | 16,483 | 0.91× |
| Iowa | 16,470 | 0.91× |
| Idaho | 13,892 | 1.27× |
| West Virginia | 10,678 | 1.05× |
| Nebraska | 10,466 | 0.95× |
| New Mexico | 10,458 | 0.95× |
| Hawaii | 8,527 | 0.91× |
| New Hampshire | 8,074 | 0.94× |
| Maine | 7,217 | 0.92× |
| Rhode Island | 5,871 | 0.84× |
| Alaska | 5,617 | 1.2× |
| Montana | 5,437 | 0.9× |
| Delaware | 5,123 | 0.85× |
| Washington, District of Columbia | 4,944 | 0.75× |
| South Dakota | 4,391 | 0.87× |
| North Dakota | 3,734 | 0.83× |
| Vermont | 3,056 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 6.81× | Movies & TV |
| Vocal harmony | 6.79× | Music & Radio |
| Goop | 7.58× | Internet & Social Media |
| Dog breed | 1.57× | Pets & Animals |
| Combat sport | 1.89× | Sports |
| Elsword | 18.01× | Games |
| Historic site | 4.51× | Arts & Culture |
| Monogram | 3.89× | Home & Garden |
| Wok | 5.72× | Food & Beverages |
| Governor of Michigan | 6.37× | Politics & Society |
| Google Photos | 2.1× | Technology & Electronics |
| La Jolla | 7.18× | Travel & Leisure |
| Grace Slick | 6.58× | Music & Radio |
| JDSU | 2.25× | Business & Career |
| Mathcore | 5.68× | Music & Radio |
| Staycation | 2.24× | Home & Garden |
| Google Home | 4.31× | Technology & Electronics |
| Home staging | 3.48× | Home & Garden |
| No Escape (1994 film) | 7.46× | Movies & TV |
| Captain America (1990 film) | 2.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.41 |
| Extroversion | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.31 |
| Risk Appetite | THRILL | 1.22 |
| Social Media Usage | JOY | 1.21 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Brazil | 9.0% |
| India | 8.6% |
See Loki audiences in other countries
More Action audiences in United States
- Harry Potter (76,449,631)
- Godzilla (35,424,405)
- Frontier (14,633,218)
- Volcano (1997 film) (10,068,956)
- Mission: Impossible (film series) (9,743,226)
Frequently asked questions
How many fans does Loki have in United States?
Loki has an estimated audience of 2,189,019 people in United States, concentrated in California and Texas.
What is the gender split and age of Loki fans?
56.5% of Loki fans are female, 43.5% are male, with an average age of 36.9 years.
Which brands do Loki fans like most?
Loki fans show strongest brand affinity for Grinch (6.81×), Vocal harmony (6.79×), and Goop (7.58×) over the country average.
Where do Loki fans live in United States?
Loki fans in United States are most concentrated in California (reach 283,930), Texas (reach 210,308), and Florida (reach 164,079). These three regions account for the largest share of the active audience.
What other brands do Loki fans also like?
Beyond Loki itself, the audience over-indexes on Vocal harmony (6.79×), Goop (7.58×), Dog breed (1.57×), and Combat sport (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Loki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.