Loki Audience in United States

Loki has an estimated audience of 2,189,019 people in United States. 56.5% are female, 43.5% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: FlightAware, Google Maps, Capital One, Indeed.com, Freddy vs. Jason.

The average Loki fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FlightAware, Google Maps, Capital One, with strongest over-indexing on FlightAware (20.03× the country average). Demographically, the Loki audience skews more female with an average age of 36.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Loki fans

Demographic split for Loki audience in United States
MetricValue
Female56.5%
Male43.5%
Average age36.9
Estimated audience size2,189,019

Audience persona

The typical Loki fan in United States is more female, around 36.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FlightAware.

Top regions in United States

Top regions ranked by reach for Loki in United States
RegionReachAffinity
California283,9301.18×
Texas210,3081.12×
Florida164,0791.11×
New York122,1101×
Pennsylvania72,9110.99×
Illinois71,4190.98×
Ohio69,3661.03×
Georgia68,5531.02×
North Carolina64,8380.98×
Michigan58,0821.01×
Arizona56,6291.27×
Virginia55,5641.04×
New Jersey53,7730.97×
Washington52,4661.19×
Tennessee45,2591.03×
Massachusetts42,7730.99×
Indiana42,3431.06×
Maryland36,8370.98×
Colorado36,4721.06×
Missouri36,2101.03×
Alabama33,8261.11×
Wisconsin31,3020.95×
South Carolina30,8230.94×
Minnesota28,9450.92×
Kentucky28,4151.04×
Oregon27,8711.11×
Oklahoma27,8151.14×
Louisiana26,6720.94×
Utah26,4261.35×
Nevada21,2351×
Connecticut20,3120.93×
Arkansas17,4550.97×
Kansas17,0300.99×
Mississippi16,4830.91×
Iowa16,4700.91×
Idaho13,8921.27×
West Virginia10,6781.05×
Nebraska10,4660.95×
New Mexico10,4580.95×
Hawaii8,5270.91×
New Hampshire8,0740.94×
Maine7,2170.92×
Rhode Island5,8710.84×
Alaska5,6171.2×
Montana5,4370.9×
Delaware5,1230.85×
Washington, District of Columbia4,9440.75×
South Dakota4,3910.87×
North Dakota3,7340.83×
Vermont3,0560.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loki audience
BrandAffinityCategory
FlightAware20.03×Travel & Leisure
Google Maps6×Internet & Social Media
Capital One5.77×Business & Career
Indeed.com5.91×Business & Career
Freddy vs. Jason45.86×Movies & TV
Beetlejuice5.97×Movies & TV
Khan Academy9.62×Business & Career
Superman2.73×Movies & TV
Enterprise Rent-A-Car5.74×Cars & Mobility
Arrow13.01×Movies & TV
Circle K6.35×Shopping
Google News5.17×News
Diane Keaton5.4×Movies & TV
DeviantArt6.16×Internet & Social Media
Kia Sportage18.01×Cars & Mobility
Bruce Willis6.02×Movies & TV
Aaron Rodgers5.3×Sports
Guardians of the Galaxy (film)9.11×Movies & TV
CarGurus4.58×Cars & Mobility
Doctor Strange12.24×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loki audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.31
Risk AppetiteTHRILL1.22
Social Media UsageJOY1.21
Urban LifestyleOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Loki
CountryShare
United States25.9%
Brazil9.0%
India8.6%

See Loki audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Loki have in United States?

Loki has an estimated audience of 2,189,019 people in United States, concentrated in California and Texas.

What is the gender split and age of Loki fans?

56.5% of Loki fans are female, 43.5% are male, with an average age of 36.9 years.

Which brands do Loki fans like most?

Loki fans show strongest brand affinity for FlightAware (20.03×), Google Maps (6×), and Capital One (5.77×) over the country average.

Where do Loki fans live in United States?

Loki fans in United States are most concentrated in California (reach 283,930), Texas (reach 210,308), and Florida (reach 164,079). These three regions account for the largest share of the active audience.

What other brands do Loki fans also like?

Beyond Loki itself, the audience over-indexes on Google Maps (6×), Capital One (5.77×), Indeed.com (5.91×), and Freddy vs. Jason (45.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.