Matilda (novel) Audience in Germany
Matilda (novel) has an estimated audience of 322,839 people in Germany. 83.6% are female, 16.4% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Lord of the Rings, The Hunger Games (film), Bastei Lübbe, Finding Nemo, Matthias Reim.
The average Matilda (novel) fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Lord of the Rings, The Hunger Games (film), Bastei Lübbe, with strongest over-indexing on The Lord of the Rings (4.74× the country average). Demographically, the Matilda (novel) audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Matilda (novel) fans
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 33.3 |
| Estimated audience size | 322,839 |
Audience persona
The typical Matilda (novel) fan in Germany is more female, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for The Lord of the Rings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,152 | 1.04× |
| Bayern | 48,272 | 0.93× |
| Baden-Württemberg | 38,389 | 0.87× |
| Niedersachsen | 32,609 | 1.04× |
| Hessen | 22,822 | 0.93× |
| Sachsen | 17,044 | 1.08× |
| Rheinland-Pfalz | 15,521 | 0.96× |
| Berlin | 14,701 | 1.02× |
| Brandenburg | 11,051 | 1.1× |
| Schleswig-Holstein | 10,755 | 0.93× |
| Sachsen-Anhalt | 10,271 | 1.23× |
| Thüringen | 9,452 | 1.15× |
| Hamburg | 6,786 | 0.93× |
| Mecklenburg-Vorpommern | 6,470 | 1.05× |
| Saarland | 3,402 | 0.86× |
| Bremen | 2,496 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Lord of the Rings | 4.74× | Movies & TV |
| The Hunger Games (film) | 48.2× | Movies & TV |
| Bastei Lübbe | 5.14× | Literature |
| Finding Nemo | 3.54× | Movies & TV |
| Matthias Reim | 1.69× | Music & Radio |
| Family Guy | 2.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 15.3% |
| Brazil | 14.4% |
See Matilda (novel) audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Matilda (novel) have in Germany?
Matilda (novel) has an estimated audience of 322,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matilda (novel) fans?
83.6% of Matilda (novel) fans are female, 16.4% are male, with an average age of 33.3 years.
Which brands do Matilda (novel) fans like most?
Matilda (novel) fans show strongest brand affinity for The Lord of the Rings (4.74×), The Hunger Games (film) (48.2×), and Bastei Lübbe (5.14×) over the country average.
Where do Matilda (novel) fans live in Germany?
Matilda (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,152), Bayern (reach 48,272), and Baden-Württemberg (reach 38,389). These three regions account for the largest share of the active audience.
What other brands do Matilda (novel) fans also like?
Beyond Matilda (novel) itself, the audience over-indexes on The Hunger Games (film) (48.2×), Bastei Lübbe (5.14×), Finding Nemo (3.54×), and Matthias Reim (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matilda (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.