Matilda (novel) Audience in Germany
A data profile of the people who buy, follow and care about Matilda (novel) in Germany — modelled from more than twelve digital signal sources. Matilda (novel) has an estimated audience of 309,322 people in Germany.
The average Matilda (novel) fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Willy Wonka, The Lord of the Rings, Stranger Things, with strongest over-indexing on Willy Wonka (11× the country average).
Demographically, the Matilda (novel) audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 16 regions tracked by Rascasse.
The typical Matilda (novel) fan in Germany is more female, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Willy Wonka.
At a glance
The key figures that characterise the Matilda (novel) profile in Germany.
Search interest · 12-month trend
Demographics of Matilda (novel) fans
83.6% are female, 16.4% are male, average age 33.3.
Gender split
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 33.3 |
| Estimated audience size | 309,322 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 32% | |
| 30-39 | 31% | |
| 40-49 | 17% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide Matilda (novel) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.2% |
| United Kingdom | 14.8% |
| Brazil | 14.4% |
Geography
Where the Matilda (novel) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.24× | |
| 02 | Thüringen | ~10K | 1.17× | |
| 03 | Brandenburg | ~10K | 1.12× | |
| 04 | Mecklenburg-Vorpommern | ~7K | 1.11× | |
| 05 | Sachsen | ~20K | 1.05× | |
| 06 | Niedersachsen | ~30K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~70K | 1.02× | |
| 08 | Berlin | ~10K | 0.98× | |
| 09 | Rheinland-Pfalz | ~20K | 0.97× | |
| 10 | Schleswig-Holstein | ~10K | 0.93× | |
| 11 | Hamburg | ~7K | 0.92× | |
| 12 | Bremen | ~3K | 0.92× | |
| 13 | Bayern | ~50K | 0.90× | |
| 14 | Hessen | ~20K | 0.90× | |
| 15 | Saarland | ~3K | 0.88× | |
| 16 | Baden-Württemberg | ~40K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Matilda (novel) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Hunger Games (film) | Movies & TV | 41.04× | ||
| 02 | Willy Wonka | Literature | 11.00× | ||
| 03 | Bastei Lübbe | Literature | 5.83× | ||
| 04 | The Lord of the Rings | Movies & TV | 4.94× | ||
| 05 | Finding Nemo | Movies & TV | 4.05× | ||
| 06 | Family Guy | Movies & TV | 2.70× | ||
| 07 | Family entertainment center | Travel & Leisure | 1.87× | ||
| 08 | Simmons Bedding Company | Home & Garden | 1.71× | ||
| 09 | Arcade Fire | Music & Radio | 1.61× | ||
| 10 | Stranger Things | Movies & TV | 1.58× | ||
| 11 | Giovanni Zarrella | Music & Radio | 1.58× | ||
| 12 | Matthias Reim | Music & Radio | 1.58× |
Personality of the Matilda (novel) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.87× |
Frequently asked questions
How many fans does Matilda (novel) have in Germany?
Matilda (novel) has an estimated audience of 309,322 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matilda (novel) fans?
83.6% of Matilda (novel) fans are female, 16.4% are male, with an average age of 33.3 years.
Which brands do Matilda (novel) fans like most?
Matilda (novel) fans show strongest brand affinity for Willy Wonka (11×), The Lord of the Rings (4.94×), and Stranger Things (1.58×) over the country average.
Where do Matilda (novel) fans live in Germany?
Matilda (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Matilda (novel) fans also like?
Beyond Matilda (novel) itself, the audience over-indexes on The Lord of the Rings (4.94×), Stranger Things (1.58×), Bastei Lübbe (5.83×), and Finding Nemo (4.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Matilda (novel) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matilda (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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