Rascasse Audience Intelligence

Matilda (novel) Audience in United States

A data profile of the people who buy, follow and care about Matilda (novel) in United States — modelled from more than twelve digital signal sources. Matilda (novel) has an estimated audience of 2,823,188 people in United States.

#51among Book / Manga / Comic in United States#178in Literature

The average Matilda (novel) fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Incontinence pad, Reddit, romantic comedies, with strongest over-indexing on Incontinence pad (38.55× the country average).

Demographically, the Matilda (novel) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matilda (novel) fan in United States is more female, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Incontinence pad.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matilda (novel) profile in United States.

Audience size
2.8M
in United States
Gender
60.8%♀
39.2% male
Age
37.4
average years
Country rank
#10815
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matilda (novel) fans

60.8% are female, 39.2% are male, average age 37.4.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Matilda (novel) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.4
Estimated audience size2,823,188
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Matilda (novel) audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4921%
50+18%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Matilda (novel) audience comes from United States.

Worldwide audience distribution share by country for Matilda (novel)
CountryShare
United States35.2%
United Kingdom14.8%
Brazil14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matilda (novel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Matilda (novel) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K2.13×
02Illinois~100K1.39×
03Georgia~100K1.15×
04Arizona~70K1.15×
05Alabama~50K1.13×
06Oklahoma~40K1.13×
07Texas~300K1.11×
08Louisiana~40K1.11×
09Kentucky~40K1.11×
10Indiana~60K1.10×
11Arkansas~30K1.10×
12Mississippi~30K1.10×
13Tennessee~60K1.08×
14Missouri~50K1.07×
15Ohio~90K1.06×
16Kansas~20K1.06×
17New Mexico~20K1.06×
18Idaho~10K1.04×
19Alaska~6K1.02×
20California~300K1.01×
21Michigan~80K1.01×
22North Carolina~80K0.99×
23Wisconsin~40K0.99×
24West Virginia~10K0.99×
25Iowa~20K0.98×
26Pennsylvania~90K0.97×
27South Carolina~40K0.97×
28Nebraska~10K0.96×
29North Dakota~6K0.96×
30Nevada~30K0.95×
31Minnesota~40K0.94×
32Oregon~30K0.94×
33Connecticut~30K0.94×
34Florida~200K0.93×
35Colorado~40K0.93×
36South Dakota~6K0.93×
37Maryland~50K0.92×
38New York~100K0.91×
39Virginia~60K0.89×
40Washington~50K0.89×
41Montana~7K0.89×
42Maine~9K0.88×
43Delaware~7K0.88×
44New Jersey~60K0.87×
45Massachusetts~50K0.86×
46Rhode Island~8K0.86×
47New Hampshire~10K0.85×
48Washington, District of Columbia~7K0.84×
49Vermont~4K0.81×
50Hawaii~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Matilda (novel), United States
0.75×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matilda (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matilda (novel) audience
#·InterestCategoryAffinity×
01Incontinence padHealth38.55×
02Crazy, Stupid, Love.Movies & TV7.28×
03romantic comediesMovies & TV4.64×
04Children's literatureLiterature3.85×
05DC ComicsLiterature2.95×
06CupcakeFood & Beverages2.90×
07ActivismPolitics & Society2.35×
08Digital photographyBusiness & Career2.35×
09TV game showsMovies & TV2.11×
10RedditInternet & Social Media2.02×
11TV comediesMovies & TV1.94×
12CoffeehousesFood & Beverages1.89×
13Theme parksTravel & Leisure1.87×
14Snack foodFood & Beverages1.80×
15Horror moviesMovies & TV1.79×
16IKEAHome & Garden1.75×
17Nonprofit organizationPolitics & Society1.64×
18Electronic musicMusic & Radio1.55×
19VeganismFood & Beverages1.52×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matilda (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matilda (novel) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
Early Adopter MentalityPOWER1.26×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matilda (novel) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Family OrientationCONSERVATISM0.90×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matilda (novel) have in United States?

Matilda (novel) has an estimated audience of 2,823,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matilda (novel) fans?

60.8% of Matilda (novel) fans are female, 39.2% are male, with an average age of 37.4 years.

03

Which brands do Matilda (novel) fans like most?

Matilda (novel) fans show strongest brand affinity for Incontinence pad (38.55×), Reddit (2.02×), and romantic comedies (4.64×) over the country average.

04

Where do Matilda (novel) fans live in United States?

Matilda (novel) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Matilda (novel) fans also like?

Beyond Matilda (novel) itself, the audience over-indexes on Reddit (2.02×), romantic comedies (4.64×), Activism (2.35×), and Cupcake (2.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Matilda (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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