Matilda (novel) Audience in United States

Matilda (novel) logo

Matilda (novel) has an estimated audience of 2,852,428 people in United States. 60.8% are female, 39.2% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Historic site, Vocal harmony, Governor of Michigan.

The average Matilda (novel) fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Historic site, with strongest over-indexing on Goop (10.98× the country average). Demographically, the Matilda (novel) audience skews more female with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Matilda (novel) fans

Demographic split for Matilda (novel) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.4
Estimated audience size2,852,428

Audience persona

The typical Matilda (novel) fan in United States is more female, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Matilda (novel) in United States
RegionReachAffinity
California340,0931.08×
Texas288,6621.18×
Florida185,9840.96×
New York153,7940.96×
Illinois111,7741.18×
Georgia106,8671.22×
Ohio97,7661.11×
Pennsylvania96,4151×
North Carolina87,8941.02×
Michigan79,2991.06×
New Jersey64,7700.89×
Arizona64,1251.1×
Tennessee63,6971.11×
Virginia63,6970.92×
Indiana59,6981.15×
Washington53,8170.94×
Missouri49,9111.09×
Massachusetts49,8820.89×
Maryland44,4240.91×
Alabama44,1801.11×
Colorado43,9920.98×
Wisconsin43,1631.01×
South Carolina42,7641×
Louisiana40,9711.11×
Minnesota40,2980.99×
Kentucky39,9641.12×
Utah37,7671.48×
Oklahoma37,4061.18×
Oregon31,4370.96×
Connecticut27,6770.97×
Nevada26,3170.95×
Arkansas26,0011.11×
Kansas24,6311.1×
Mississippi24,3331.04×
Iowa23,5091×
New Mexico15,0461.05×
Idaho15,0061.05×
Nebraska13,3840.94×
West Virginia12,6900.96×
New Hampshire9,3730.83×
Maine9,1910.9×
Hawaii8,8960.73×
Washington, District of Columbia7,6180.89×
Rhode Island7,3900.81×
Montana6,7720.86×
Delaware6,6090.84×
South Dakota5,9630.9×
Alaska5,7710.95×
North Dakota5,2660.9×
Vermont3,7970.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matilda (novel) audience
BrandAffinityCategory
Goop10.98×Internet & Social Media
Grinch7.53×Movies & TV
Historic site6.91×Arts & Culture
Vocal harmony7.02×Music & Radio
Governor of Michigan10.49×Politics & Society
Mathcore10.7×Music & Radio
Wok8.24×Food & Beverages
Fairy godmother9.24×Literature
Elsword20×Games
Google Home7.8×Technology & Electronics
Hibachi8.78×Food & Beverages
No Escape (1994 film)11.53×Movies & TV
Grace Slick8.92×Music & Radio
Hipster9.63×Politics & Society
headspace9×Health
La Jolla8.7×Travel & Leisure
TV Fanatic9.79×Movies & TV
Cherish (group)9.5×Music & Radio
Jaws4.6×Movies & TV
Harlow9.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matilda (novel) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
ExtroversionTHRILL1.37
Social Media UsageJOY1.36
Luxury OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.26
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Matilda (novel)
CountryShare
United States35.9%
United Kingdom15.3%
Brazil14.4%

See Matilda (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Matilda (novel) have in United States?

Matilda (novel) has an estimated audience of 2,852,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Matilda (novel) fans?

60.8% of Matilda (novel) fans are female, 39.2% are male, with an average age of 37.4 years.

Which brands do Matilda (novel) fans like most?

Matilda (novel) fans show strongest brand affinity for Goop (10.98×), Grinch (7.53×), and Historic site (6.91×) over the country average.

Where do Matilda (novel) fans live in United States?

Matilda (novel) fans in United States are most concentrated in California (reach 340,093), Texas (reach 288,662), and Florida (reach 185,984). These three regions account for the largest share of the active audience.

What other brands do Matilda (novel) fans also like?

Beyond Matilda (novel) itself, the audience over-indexes on Grinch (7.53×), Historic site (6.91×), Vocal harmony (7.02×), and Governor of Michigan (10.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matilda (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.