Miss Universe Audience in Germany
Miss Universe has an estimated audience of 515,484 people in Germany. 66.0% are female, 34.0% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Miss Universe fan in Germany is 31.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Miss Universe audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Travelling, Sustainability.
Category: Fashion & Accessoires · Type: Event
Demographics of Miss Universe fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 31.6 |
| Estimated audience size | 515,484 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,312 | 1.05× |
| Bayern | 101,953 | 1.23× |
| Baden-Württemberg | 88,702 | 1.26× |
| Niedersachsen | 48,169 | 0.96× |
| Hessen | 45,685 | 1.16× |
| Berlin | 35,228 | 1.53× |
| Rheinland-Pfalz | 25,713 | 1× |
| Sachsen | 20,744 | 0.82× |
| Schleswig-Holstein | 17,386 | 0.94× |
| Brandenburg | 13,716 | 0.86× |
| Hamburg | 13,612 | 1.17× |
| Thüringen | 9,971 | 0.76× |
| Sachsen-Anhalt | 9,358 | 0.7× |
| Mecklenburg-Vorpommern | 6,890 | 0.7× |
| Saarland | 5,232 | 0.83× |
| Bremen | 4,575 | 1.04× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.69 |
| Sustainability | BALANCE | 1.52 |
| Luxury Orientation | PREMIUM | 1.5 |
| Extroversion | THRILL | 1.37 |
| Urban Lifestyle | OPEN | 1.34 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Mexico | 7.0% |
| India | 6.0% |
See Miss Universe audiences in other countries
More Fashion & Accessoires audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miss Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.